The Top Entrepreneurs In Money, Marketing, Business And Life

Ben Fisher, the co-founder of Lean Startup Machine, and Alchemy. Listen in as Ben talks about his growth process with both Lean Startup Machine and Alchemy, what he learned, and what lessons can be applied universally. Ben, a New York City­based designer + hacker, co­founded Lean Startup Machine and Alchemy (acquired by Red Rover in 2013). Time Stamped Show Notes:01:08 – Nathan’s introduction 01:35 – Welcoming Ben to the show01:50 – Talking Lean Startup Machine02:00 – You will fail, you will focus on the wrong stuff.03:23 – Lean Startup Machine started as a weekend-long experiment04:25 – The ascension of Alchemy Labs06:14 – Collaboration software—Google Group meets LinkedIN07:30 – WeWork was one of the earliest customers…bottom line at $100/mo08:50 – By the time they raised $60K in funding, they realized they didn’t have the energy to build the company—they therefore jumped on an acquisition offer11:38 – Ben was drawn to Jordan because he’s a fantastic marketer12:27 – People pay a ton of money on user-acquisi