Persuasion Nation

Do you need photos of yourself for your website? Smart entrepreneurs know that professional photos are a key ingredient for a persuasive personal brand. In this episode, Heidi Hapanowicz shares her process for planning a persuasive personal branding photoshoot. Heidi Hapanowicz is one of the few photographers in the world today who not only knows how to take beautiful photos and professional headshots, but she is also well versed in personal branding. Photography for personal brands is a very new discipline, but it is growing very quickly as more and more entrepreneurs are discovering the power of having photos of yourself on your website. What’s so fascinating to me is how much easier it is to sell your products and services when you put photos of yourself on your site. In fact, it’s probably the simplest thing that you can do to be more memorable, more likable and more persuasive. However, it’s not always easy to put yourself out there like that, and unless you really know what you are doing it can be very