Persuasion Nation

Want to explode your Instagram following? Designing a unique brand is key. In this episode, Jules of Deco Miami shares how she designed a unique cosmetics brand and grew her Instagram to over 13K followers.   Julianna Dahbura is the founder of Deco Miami, a cosmetics company that specializes in nail polish. She is absolutely killing it with Instagram marketing, so I thought I’d call her up and ask her some questions about how to grow your following and make more sales on Instagram. It turns out that her unique branding and packaging was key, and Jules spills the beans on her outside-the-box brand design process!   Deco Miami website: https://deco.miami/ Deco Miami Instagram page: https://www.instagram.com/deco.miami/ About the Persuasion Nation Podcast: Whether you want to grow your business or start a new business, Mary's new podcast is all about helping entrepreneurs, solopreneurs and internet marketers to grow their influence online using persuasion psychology. Mary Fernandez is a blogging strategist and

Mary Fernandez, Leonard Kim and John Lim take questions from live callers on the first ever "Dumb Question Friday" edition of the Persuasion Nation podcast. If you would like to participate in the next Dumb Question Friday episode, join our private Facebook group of 2,500+ entrepreneurs at: https://persuasion-nation.com/group/ We will announce the next live streaming recording session inside the group (and we have some pretty cool conversations there as well)! You can also submit your question using the hashtag: #dumbquestionfriday About today's co-hosts... Inc. Magazine named Leonard Kim a top Digital | Youth Marketer. Red Letter Resumes named Leonard a top personal branding expert. Leonard is managing partner of InfluenceTree. At InfluenceTree, Leonard and his team teach you how to build your personal brand, get into publications and grow your social media following. Or if you don’t have the time, they do it all for you. Leonard’s content has been read well over 10 million times and he has amassed north of

Want to grow your Twitter following into the 6-digits? In this episode, Marc Guberti shares exactly how he grew his Twitter following to over 300K. Marc is a teenage entrepreneur and social media expert with over 300,000 Twitter followers and over 250,000 annual blog visitors. He has also self-published 12 books on Amazon, and has no plans on stopping any time soon (or ever). Links to resources we mentioned in this episode: Content Marketing Success Summit: https://marcgubert.samcart.com/referral/1/PmKpXcFQaZzxDOqY 27 Ways to Get More Retweets on Twitter: http://marcguberti.com/27-ways-retweets-twitter/ About the Persuasion Nation Podcast: Whether you want to grow your business or start a new business, Mary's new podcast is all about helping entrepreneurs, solopreneurs and internet marketers to grow their influence online using persuasion psychology. Mary Fernandez is a visibility strategist who helps entrepreneurs to grow a standout online presence. She is also the content marketing manager for OptinMonster.

Would you like to become a CreativeLive instructor? Teaching on the CreativeLive stage is a huge opportunity to grow your authority and build your audience, especially if you are a creative entrepreneur or a marketing expert. In this episode, Mei Pak shares exactly how she got the opportunity to teach her own live streaming classes on CreativeLive TV. In this episode, I spoke with Mei Pak. Mei is a marketing strategist and the founder of Creative Hive Co., where she helps makers, artists and designers create more buzz for their business. She also runs Tiny Hands, a line of handmade, scented food jewelry, which sells in over a hundred stores across the US and has been featured on Parks and Recreation, The Chew, inTouch Magazine, Every Day with Rachael Ray, and on TV. In fact, I first met Mei several years ago when I placed a custom order for a lemon bar necklace from her! Since then, Mei became an instructor for CreativeLive, a very popular online TV show which offers live streaming workshops taught by world-c

Do you need photos of yourself for your website? Smart entrepreneurs know that professional photos are a key ingredient for a persuasive personal brand. In this episode, Heidi Hapanowicz shares her process for planning a persuasive personal branding photoshoot. Heidi Hapanowicz is one of the few photographers in the world today who not only knows how to take beautiful photos and professional headshots, but she is also well versed in personal branding. Photography for personal brands is a very new discipline, but it is growing very quickly as more and more entrepreneurs are discovering the power of having photos of yourself on your website. What’s so fascinating to me is how much easier it is to sell your products and services when you put photos of yourself on your site. In fact, it’s probably the simplest thing that you can do to be more memorable, more likable and more persuasive. However, it’s not always easy to put yourself out there like that, and unless you really know what you are doing it can be very

Do you need a sales page for your next launch? Tackling your sales page can seem like a daunting task, but it doesn't have to be... you just need the right framework. In this episode, Melissa Burkheimer shares the 7-piece framework she uses to design persuasive sales pages for 6- and 7-figure launches. She also explains why you don't need a sales page when you are just starting out, and what you need instead. Melissa produces premium sales page designs for 6- and 7-figure launches. Many of her clients you may have heard of, including Amy Porterfield, Kimra Luna and James Wedmore. To learn more from Melissa, apply for her beta course on creating a sales page for your next launch, the easy way, here: http://melissaburkheimerstudio.com/beta-interest/ Download her free PDF guide, wireframe and 22 pieces of content to put inside your sales page here:https://melissaburkheimer.leadpages.co/persuasion-nation/ About the Persuasion Nation Podcast: Whether you want to grow your business or start a new business, Mary's n

Want to use video to grow your audience and persuade people to buy your products? In this age of information overload, video is an essential tool for every entrepreneur who wants to stand out and turn prospects into customers. But what do you actually say in your videos to get those results? In this episode, Marcus Krieg shares 3 formulas for writing a persuasive script. (Feel free to steal these and use them in your videos!) PAS – problem agitate solve BAB – before after bridge PPPP – picture promise proof push Marcus Krieg is the Director of Strategy and Optimization at WireBuzz, a company that produces strategic, cinematic-quality videos for businesses. Marcus is not only highly knowledgeable in the area of video marketing, and also content marketing in general, but like me he is also passionate about persuasion psychology. So since I’m actually planning out a new video marketing campaign for my business, I thought he would be the perfect person to talk to and get some advice. To learn more from Marcus (

​Want to grow your authority, and get paid to do it? Getting published on The Huffington Post is a huge deal for an entrepreneur, even without getting paid. But in my latest podcast, Candis Hidalgo shares her “secret sauce” that actually gets you paid for every article you write. Oh yeah, and when you get your HuffPo blogger account, you can finally put that coveted “As Featured In” logo up on your website. Candis is a stay-at-home blogging wife and mother of 4 adorable kids. She loves to give strategic blogging advise to other busy mamas by sharing what’s working for her on her blog, SmartMomBlogger.com. Candis believes in making the most of your “blogging time” by focusing on productive and profitable tasks so that you can have the freedom to work from home without stressing about money, and I think that’s something that all of Persuasion Nation can relate to, even the guys. So in this episode, I asked Candis why entrepreneurs should get published on the Huffington Post,  and how to go about it the right wa

Do you wish influencers would respond to your emails? At some point in your entrepreneurial career, you're gonna need to send the dreaded "cold email." Whether you're pitching the editor of a popular publication, or you're trying to connect with your dream mentor (who doesn't know you from Adam), you'll have to get your foot in the door somehow. In this episode, Ian Chew shares exactly how he gets big influencers to respond to his cold emails. Ian Chew is the director at Empact, a firm that facilitates entrepreneurial mindset, innovation and leadership events and programs around the world, including the White House, the U.S. Chamber of Commerce and Capitol Hill. Ian is the co-author of The Potential Matrix, the personal development book that we talked about in Episode 2, and in 3 years, Ian interviewed over 700 people from more than 20 countries, including homeless people on the streets and millionaire entrepreneurs. Ian has become a master relationship builder, and in this episode he tells me exactly how he

Want more leads? How about 600 of 'em? Not a problem for Suzi Whitford! Suzi shares exactly how she created a lead magnet that netted her 600 email subscribers in just 3 weeks. Plus, she shares her lead magnet promotion strategy, including how to get started with driving traffic on Pinterest. Suzi Whitford blogs at StartAMomBlog.com, where she has created some pretty awesome lead magnets. A lead magnet is a term that internet marketers use to describe a freebie that you use to ethically bribe people to subscribe to your email list. After interviewing a large number of successful online entrepreneurs, I can tell you that the #1 reason that they are all successful is because they have built an email list, and a lead magnet is the most effective way to do that. I asked Suzi about her most popular lead magnet to date, which got her 600 subscribers in just 3 weeks. She explains exactly how she created it, and also how she promoted it. To learn more about Suzi (and to grab her Facebook promotion guide), visit http:

Want to build a personal brand that grows your influence and your popularity? A strong personal brand can help you get millions of views on your content and hundreds of thousands of followers... just like our guest, Leonard Kim. In this episode, Leonard shares the simple steps you can take right now to start building a persuasive personal brand. Leonard Kim is the managing partner of InfluenceTree, where he and his team teach entrepreneurs how to build their personal brand. Leonard’s content has been read well over 10 million times, and he has amassed north of 100,000 social media followers. He has been featured in Fortune, Inc. Forbes, Entrepreneur, GQ, The Huffington Post, and more. And today I asked him what is a personal brand, and what are the exact steps we need to take to grow our own. To learn more about Leonard, visit http://www.leonardkim.com. About the Persuasion Nation Podcast: Whether you want to grow your business or start a new business, Mary's new podcast is all about helping entrepreneurs, so

Want to meet, or even become friends with, a huge influencer? How about the President of the United States? In this episode, Michael Teoh shares how he turned his dream of meeting President Barack Obama into reality, and how you can use the same strategy to grow your influence with just about anyone. Michael Teoh is a TEDx speaker, he was named PRESTIGE’s Top 40 under 40, and he’s a national youth icon in Malaysia. Now, Michael has spent the past 4 years interviewing globally successful, young high achievers (including one who is now in the running to become the youngest woman ever elected into the U.S. Congress!) and he has learned a lot about what it takes to become successful at any age. In fact, he says that success = people, so I asked him what that means and how to do it in this episode. He also told me exactly how he was able to get the President of the United States, Barak Obama, to attend one of his training sessions for his company he founded, Thriving Talents. To learn more about Michael Teoh and h

So, what the heck is "Persuasion Nation" anyway? Well, Mary Fernandez started this podcast because–as a blogger and an entrepreneur–she understands full well the persuasive power of sharing your knowledge with the world. Whether you want to grow your business or start a new business, Mary's new podcast is all about helping entrepreneurs, solopreneurs and internet marketers to grow their influence online using persuasion psychology. Mary Fernandez is a visibility strategist who helps entrepreneurs to grow a standout online presence. She is also the content marketing manager for OptinMonster.com, the #1 email list-building tool. Mary currently resides in San Diego with her husband and her three kids, and she loves the color green. Look for Mary online at http://www.maryfernandez.co and join her private mastermind group that she has created specifically for Persuasion Nation podcast listeners at http://www.maryfernandez.co/nation. Join the group to continue the conversation with Mary and her expert guests! ---