Persuasion Nation

Do you wish influencers would respond to your emails? At some point in your entrepreneurial career, you're gonna need to send the dreaded "cold email." Whether you're pitching the editor of a popular publication, or you're trying to connect with your dream mentor (who doesn't know you from Adam), you'll have to get your foot in the door somehow. In this episode, Ian Chew shares exactly how he gets big influencers to respond to his cold emails. Ian Chew is the director at Empact, a firm that facilitates entrepreneurial mindset, innovation and leadership events and programs around the world, including the White House, the U.S. Chamber of Commerce and Capitol Hill. Ian is the co-author of The Potential Matrix, the personal development book that we talked about in Episode 2, and in 3 years, Ian interviewed over 700 people from more than 20 countries, including homeless people on the streets and millionaire entrepreneurs. Ian has become a master relationship builder, and in this episode he tells me exactly how he