Persuasion Nation

Want to use video to grow your audience and persuade people to buy your products? In this age of information overload, video is an essential tool for every entrepreneur who wants to stand out and turn prospects into customers. But what do you actually say in your videos to get those results? In this episode, Marcus Krieg shares 3 formulas for writing a persuasive script. (Feel free to steal these and use them in your videos!) PAS – problem agitate solve BAB – before after bridge PPPP – picture promise proof push Marcus Krieg is the Director of Strategy and Optimization at WireBuzz, a company that produces strategic, cinematic-quality videos for businesses. Marcus is not only highly knowledgeable in the area of video marketing, and also content marketing in general, but like me he is also passionate about persuasion psychology. So since I’m actually planning out a new video marketing campaign for my business, I thought he would be the perfect person to talk to and get some advice. To learn more from Marcus (