Igor Kheifets List Building Lifestyle

How do you sell a dull commodity product that’s as boring and mundane as tea? Or come up with the next Pumpkin Spice Latte? It’s not about the product. It’s in the positioning. Positioning is the art of controlling perception of how your product is seen in the marketplace. Find out how to position your product or service, no matter how boring or generic, to create a bestseller.