Sold With Webinars Podcast

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?” Brian was calling it the “spider web” testimonial. When he asked me for feedback about his offer, I really couldn’t see the price justification. And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc. I eventually ended up working with him and he did 10 testimonials for High Ticket Courses. It’s because of a simple reframe, a tiny shift in positioning. This “shift” will allow you to sell high-ticket to cold audiences. I’ll tell you about it in a minute. Mind you, it’s not like his product wasn’t legitimately better than a regular testimonial. He had one of my student record 2 versions. One, the student recorded with his phone and it was the usual. The second was much more polished. It was edited. You could tell he was asking the student questions. The testimonial was methodical and had a logical progression. “The reason why my stuff is so great is because I'm un