Sold With Webinars Podcast

Aspirational Marketing Will Change Your Business | #102

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Sinopsis

"...Now you have them thinking in terms of a new process - 'what is this guy's secret sauce'? This is how you position yourself as a high ticket program or course for a difficult niche to sell to... All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference." - Joel Today I have spent some time speaking with our high ticket courses clients.  I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a "get rich" program.  They are INCORRECT! It's about your power offer.  Position yourself as a high ticket course. When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief... Helping someone with divorce, etc. In this episode I will go through one of my calls with a current high ticket courses buyer.  Investing mindset: those who can see the lo