Sold With Webinars Podcast

"Your message attracts and repels people" -Joel A peek inside what we have been working on and how things are working for us...  Behind the Scenes: I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience.  We are currently in testing mode.   Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc.  So what's on the horizon:  Nobody is really teaching rate optimization from ad to funnel; I want to change this; I am working on how to optimize every step on the customer journey from click to close. My new GOAL: how can we measure, optimize and monitor every step. Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in a