Sold With Webinars Podcast

"A webinar allows you to create so much connection with an individual. When I realized that a sales message was just a story, that's when I started learning about and getting really into telling stories. Then realizing, wow, the amount of time I spend with them[on the webinar], it allows you to gain that relationship... I think it's the amount of time they are spending with you." - Steven Today, we have Steve Larsen. I am excited to get into today's show because Steve and I are both "offer guys" and I can't wait to pick his brain! Steve threw himself into entrepreneurship and has had over 34 sales gigs in various industries; not all have been overwhelming successes. He was hired by Russell Brunson to build funnels before going off on his own to create his own company. Also, Steve is launching his own book, Your Core Offer, keep your eyes open for it! In this episode: Steve's early experience with webinars; What about a webinar creates such great leverage? Cold traffic success; Targeting an evergreen market;