Sold With Webinars Podcast

"What is your mission? ... Ultimately when people are on your webinar, they are looking for a leader." Position yourself as such. - Joel Today I am coming at you from a unique angle.  What does "cults" have to do with today's topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot.  Similar to the "Expert's Curse" - it is difficult to see outside when you are so immersed in your brand, product, service. In This Episode: Community and higher purpose; Importance of conversion and connecting with the audience; Know your purpose and know your "why;" Be ethical and truthful;  Importance of mission statements...connect YOUR mission statement with theirs; "Buy in for the mission statement and stay for the community..." Much more! Connect with Us: Subscribe and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are