Sold With Webinars Podcast

"Let me give you a $19,000 marketing lesson"  How will this apply to you? In this episode, I will tell you about how I fell on my face and then how I came out on top... Today's podcast was inspired by an ad I just saw by Todd Brown. Ready... -- "I like my chicken organic, and my traffic paid" -- SO here's a $19,000 marketing lesson that I paid for and learned the hard way.  In this episode: Why we do NOT focus on list building; I was lured by the marketing language that I helped to create; Launched a huge campaign that got crickets...nothing; Versus a "nurturing" campaign... also crickets;  Freebie seekers. "Although free traffic can work, I am all about the increase of value per subscriber than the actual list size." Power Offer campaigns--- phase 1: marketing into content phase 2: webinar creation Results: List size of 160, revenue = $25K Incredible! Bottom line, list size does not matter. I want lists of buyers and responsive individuals because that is more important than anything.   Check out The Web