Sold With Webinars Podcast

Bastian Ernst is the founder of Wild Audience, a marketing company known for respect-based marketing. The concept is simple: Combine the relationship aspect of business with automation. And although the automation tactics can get a bit complex, the engagement rates alone are worth it.   In this episode, Bastian shares how he’s leveraging unique engagement sequences and relationship-based funnels to get 10% conversion rates on his webinar as well as how to implement them into your webinar funnel   Episode Discussions: Relationship funnels and core elements to make it work How much segmentation is too much segmentation? 2 elements you need to personalize and remain relevant to your audience Messenger bots for timely events and reminder sequences The benchmark for your 1st webinar iteration The most critical element to make relationship style funnels perform A deep dive into lead scoring The Webinar Vault How to leverage lead scores to make your campaign more effective The evergreen newsletter segmentation Buil