Sold With Webinars Podcast

Maximize Conversions with Aspirational Marketing and Webinar Accelerator w/ Susan Lassiter-Lyons | #018

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Sinopsis

Any interest increasing your conversions by 56%? Susan Lassiter-Lyons did just that by making a few simple tweaks to her webinar —  but her success didn’t come without a few grueling sessions of trial and error. Susan is a real estate investor turned educator/course creator who trains people how to invest in alternative and unique forms of investing.   In this episode, you’ll discover what costly mistakes Susan made with her webinar, and the tweaks she made to catapult her webinar’s conversion rates. What it took to go from drastic loss to drastic grain.   Episode Discussions: Why webinars convert so well versus other conversion techniques The crucial role emotion plays in the buyer’s decision How to increase conversion rates by implementing your brand’s story in your marketing Combining your hero’s journey and future pacing Should you get rid of your webinar replay sequence? Why not raising your prices is a confidence issue Learn from Susan’s $25K webinar outsourcing mistake How to improve your conversions