Successful Users

Samuel and Robert share tips about how best to use A/B tests for UX. Play-by-Play Samuel cares about Robert, but Robert is all business Other people care about us too! Crushing SERP Dopplegangers vs Living in their shadow Do we endeavor to make podcast history? (Spoiler: We don't) Announcing the topic! The pronunciation of bouillabaisse Pranks for digital natives The difference between A/B testing, split testing, and multivariate testing More bouillabaisse breakdown A radical shift to the episode format? What defines a significant split test? Samuel cautions against boiling the A/B ocean How you can align A/B testing with your users' success Things that are like jazz (e.g. this podcast) The ins & outs of hypotheses On the segmenting & cohort-ing of test subjects Robert Graham: The People's Champion Samuel gets controversial with a "controversial do" A brief history of the hill climbing metaphor & local maxima Out comes The Hot Seat™!! Hilbert: A star is born Robert advises not to throw t