Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

How to Use Online Traffic for App Subscriptions

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Sinopsis

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads  12:02 - What channels should you use for online traffic  14:15 - How to use Pinterest to drive traffic  15:34 - Blinkist Example  16:10 - Should we use different ad creatives  21:17 - Fabulous online onboarding flow  27:06 - Should you use Spanish in screenshots in Spanish Mexico  30:51 - How to convert paid content sign ups into subscriptions  37:41 - White Noise and Lullaby Lounge App Audit  51:35 - Can you provide sample of an app that lowered their price successfully?  54:52 - Who's Up?! App Audit  1:00:07 - Is it better to start with a higher or lower price?