Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords?  04:24 - How to structure your Apple Search Ads campaigns?  06:30 - What are the default rules and automation you should set up from the beginning?  12:55 - Can you track search ads all on your own?  14:37 - How to see the keywords listed under "low volume terms"?  16:00 - Is there a way to optimize download/install ratio from Search Ads?  17:21 - 85% of your downloads should open your app  19:46 - How does ASA impact ASO?  24:58 - Can you hack ASA by having a high CPT but low CPA?  27:58 - App Audit: Stand up! Smart reminder  39:00 - Should we switch to 3-day vs 7-day trial?  40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced  45:3