Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Topics Covered: 01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels 03:57 - What criteria they are looking for in their acquisitions 05:43 - How they are finding apps to acquire 09:29 - What they do after acquiring apps 10:14 - Problems with transferring apps involving CloudKit & SMB program 12:48 - Is there a preference for iOS? 13:52 - How Reflectly is using micro influencers to drive downloads 20:20 - Minimal app audit 25:26 - What's the standing approach on stating social impact in the app description? 28:10 - Monetization tips: Why onboarding should be its on produ