Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better?  04:14 - How to optimize web traffic to app users  06:51 - Top of the funnel optimization to growth hack user acquisition  08:56 - Visual of Ripl's onboarding flow  12:02 - How to scale user acquisition  14:53 - What channel is better at scaling  18:17 - Wysefit App Audit  29:21 - The Google UAC hack that creates better targeting and lower CPIs  31:44 - How do you compare Google UAC for Android vs iOS  32:35 - Apple Search Ads campaign structure  35:54 - Is 50K a good starting budget?  41:26 - Butlr app audit  52:56 - What's the best ch