Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Covered: 02:30 - Simple ways to increase retention 04:00 - How a dynamic background increased retention by 40%  12:15 - Remote config feature or launch hardcoded to a small user base   13:20 - A/B testing using Google  15:30 - Charades - Heads up app audit 22:34 - What comes first the narrative or the core gameplay loop  27:16 - Math Games - Adapted Mind app audit 39:28 - Retention is the holy grail   45:05 - Perfect Pitch Toddler Games app audit 54:40 - Thoughts on banner ads as a revenue generating ad unit  You can watch this video: https://youtu.be/6iyRj6TDDsI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://