Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Case Study: The #1 Source of In-App Purchase Sales

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Sinopsis

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps. Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272 Topics Covered: 02:51 - How Nick 5X his revenues   05:01 - Where he converts over 50% of his users 06:57 - How adding the word "free" to his pricing page increased conversions 08:48 - The sharing feature that gets the most downloads 12:03 - How he's getting 50 email subscribers a week 14:23 - How to leverage Apps Gone Free campaign with rewarded videos 21:48 - Spontaneous App Audit 33:06 - Division Calculator App Audit 41:00 - Should you give credit to contributors of the app? And where