Appmasters.co - App Marketing, Business & Promotion With Steve P. Young
Case Study: How SuperMama Increased 3X Their LTV
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:00:49
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Sinopsis
In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing. This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app. Topics Covered: 04.41 - How SuperMama 12X Revenue 18:40 - The pricing page that led to 12X revenue 25:03 - How did Andrey choose this niche? 27:27 - How to calculate LTV of an app 28:57 - How to wireframe your app 29:39 - The Apple Search Ads campaign that is performing the best 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword 32:11 - How to optimize ad spend for Apple Search Ads 32:21 - How to optimize Facebook ads for different countries 37:44 - PingMe App Audit 48:17 - Twidget App Audit SPONSORS From Apple Features to ASO to influencer