What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients* Why she keeps her tools simple and isn’t quick to change them just because there are new options out there* How Prerna uses experience, testing, and research to push the edge and try new things with the copy she writes* What she did to translate her service processes into a program for other agency owners and service-based businesses Your process is your most valuable tool. By that, I mean that the way you do what you do, the system you use to create results, the pattern you follow time and time again is what all the value-generating activities of your business are based on. Now, when you’re just getting started with your business, your process probably feels pretty loose and undefinable. You might even call it magic. And so then it’s no wonder that you have trouble explaining it or documenting it—let alone putting a dollar value on it. But as your business matures, y