What Works | Small Business Podcast With Tara Mcmullin

My brand is more “me” than ever. Which is funny because, up until 2017, my brand was my name. That year, I made a conscious effort to move away from my personal brand and build out a company brand, something that could represent an idea that was much bigger than me. At that same time, I started to do some significant personal work. I drank less. I ate better. I started moving my body. Later, I did a heap ton of mindset work. I discovered the great outdoors. I started to feel like a new person… and at the same time, I started to feel more myself. More comfortable with myself. More confident, more whole. Along the way, the brand I was building evolved. It created a space where I could fully belong—as a leader, a businesswoman, and as a human. I wasn’t playing at who Tara Gentile was anymore. I wasn’t hoping to become something that I really wasn’t. I wasn’t putting on a nice dress and fancy makeup and hoping people would trust me. I could just be me. We’re closing out this month o