What Works | Small Business Podcast With Tara Mcmullin

People are still spending money. It’s a message I’ve shared over and over again over the last 2 weeks. Not everyone is spending money… and not everyone has the money to spend. But plenty of people are still investing in goods and services that will make their lives and businesses better. And along those lines, my friend Mark Butler shared some great insight with his audience last week after investing in a program–even in the midst of our current economic situation. He said that, even when times are tough, when we need help, we’ll invest with the people & businesses that we trust. Who do we trust? Well, they’re the people–the brands–that have made a lasting impact on us over the years. They’re the people and companies that have made an effort to connect with us, that share our values, that represent what we want to see more of in the world. I’m Tara McMullin and you’re listening to What Works–the show that transcends the hype to bring you stories of what’s really working for small bus