What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they’re focused on producing genderless accessories—and how that impacts the conversations they have with customers* What their motto, “Slow is fast,” means and the role is plays in their brand positioning* How they make the choice about what stays and what goes when it comes to their product line Strong brands are focused and intentional. You know exactly what you’re going get from them. When a brand you’re a fan of rolls out something new, you already know you’re going to want it. They’ve sold you before they ever showed you the product—because they were never focused on selling you a product in the first place. They’ve been selling you on the idea behind the brand all along. Think Apple and how they leverage global attention with every new product cycle. Think Target and how they sell out of every new design collaboration. Think G