What Works | Small Business Podcast With Tara Mcmullin

The Nitty-Gritty: * The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Erica has developed her voice and ability to stand up for what she believes in* Why modeling is a key way she leads her team—and her clients* How she made the transition into coaching and decided to specialize in diversity, equity, and inclusion for business owners* Why Erica takes a stand for imperfect allyship and how that plays out in her business Values. We talk a good game about having values, living our values, and even running a business with our values. But, like, what does that really mean? It’s not enough to have them written down somewhere. It’s not enough to put them on your website. It’s not enough to talk through them with a new hire. No, values can be, should be, the filter for how we do everything in our businesses. Part of our job as business owners—as leaders—is to ensure that the values we hold dear are opera