Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow What is LTV? Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue). Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy. Learn more: https://pollen.vc/  https://pollen.vc/calculators/roas-ltv-and-cash-flow/  Ap