Growth Everywhere | Entrepreneurial Stories | Business Lessons

This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek

In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!  TIME-STAMPED SHOW NOTES: [00:00] -Intro to successfully selling out an NFT project [00:27] - Digital Marketing is getting harder [01:36] - 2 examples of working NFT Projects [01:45] - "The Other Side" NFT project [03:05] - Importance of connections [04:00] - Think what you can offer [05:50] - Importance of collaboration/ some examples [07:33] - Rude Kidz NFT [08:27] - It's about building hype [08:59] - Importance of promotions [09:43] - Final thoughts [10:00] - Outro   Leveling Up Heroes NFT:

In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report and I'll share my opinion on some of the crucial points. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:36] - Data report for context [02:29] - the importance of chips [03:15] - Price inflation per product [04:27] - Performance of collectibles  [05:17] - Crypro during inflation [06:22] - Outro   Leveling Up Heroes NFT:

In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr. [00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.  [01:20] Sam shares his outlook on his personal finances. [04:09] What Sam is best known for and what he’s working on right now. [05:31] Why Sam is choosing to focus on his podcast and some of the things he

In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to manage the company.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Alex on being a CEO [01:08] - Alex loves the first stage of it [02:00] - the second phase is all about building [02:30] - Moving into Executive Chairman [03:23] - Alex and Austin style of work   Leveling Up Heroes NFT:

In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Long Term Thinkers [01:54] - Ability to invest in internet [03:14] - Buy and Hold [03:51] - 1. Avalance [04:18] - 2. Terra (Luna) [05:00] - 3. Solana [05:30] - 4. Ethereum [06:12] - 5. Bitcoin [06:45] - Final Thoughts [07:33] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding and

In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:10] - The format [00:56] - Building NFT team from scratch [01:50] - My team [02:39] - The x-factor [04:13] - Be mindful of who you end up helping/hiring [04:35] - Traction [05:30] - IDS (Identify, Discuss, Solve) [06:53] - Hire slow, Fire fast [07:35] - Define your NFT values [08:22] - Defining core values [09:00] - Our main value is to keep leveling up [10:59] - Final thoughts [12:20] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes! TIME STAMPED-SHOW NOTES:  [00:00] - Intro [00:10] - Membership Based NFTs  Floor Prices [00:30] - Crypto Packaged Goods [01:25] - PROOF Collective [01:42] - PROOF Mechanics [02:38] - Leveling Up Heroes [03:23] - LU Heroes Epic Tier [04:20] - Delivering the maximum value for the members  [04:50] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoices

Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him.  TIME-STAMPED SHOW NOTES: [00:00] - What are you excited about? [00:30] - Axie Infinity Origins [01:44] - No soft activation in Web 3 Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to the company's success! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Web 3 growth marketing [00:30] - Engaging with the community and newcomers [01:19] - Making them contribute to the success [02:05] - Final thoughts   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:40] - Growth team strategy [01:27] - Learning from Web 2 community builders [02:10] - Community is the beginning and the end [03:08] - Axie's culture of experimentation   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, Axie Infinity Co-founder discusses their 'Big Hairy Audacious Goal' on achieving a BILLION players! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:09] - Axie Infinity BHAG [00:37] - Achieving BILLIONS [01:00] - Play to earn in Axie [01:52] - How they create opportunity for others [02:50] - Others spend for others to earn Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, we are going to talk about how Axie Infinity generates 6 billion dollars circulating market cap! Learn how does Axie work and why they're on top of the game! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:21] - How does Axie work? [01:15] - Different types of Axie player [02:14] - Future plans [02:48] - The end game Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I focus on 9 NFTs that have the best community and long-term utility for 2022.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:08] - Evaluating NFTs [00:32] - Eric's OpenSEA Account [00:41] - Proof Collective [01:25] - Y Whales Crystal Whales [02:38] - Rug Radio [03:37] - Illuminati [04:13] - Impact Theory [05:22] - World of Women [05:39] - Floor NFT NYC Beta Token [05:51] - VeeFriends [06:11] - Bored Ape Yacht Club [06:29] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:13] - Under Armour's Sneaker NFT [00:54] - Marilyn Monroe NFTs [01:23] - VeeFriends and UNO NFTs [01:33]- Melania Trump's NFT [01:42] - Adidas x BAYC NFT [02:02] - Nike's Cryptokicks [02:13] - NBA Top Shot [02:22] - Taco Bell's Virtual Tacos [02:28] - Coca Cola NFT [02:41] - What does this mean? [03:00] - Different Levels of NFT Utility [04:52] - Collaborations [05:13] - Agencies getting into NFTs [05:26] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I am going to talk about Crypto Marketing trends for 2022 and beyond! Learn more about the freshest ideas and amazing tactics you can do in the world of Web3. Know what platforms to maximize and why throwing an event will take a spot this year! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:14] - Redefining Web 3 [00:37] - The marketing in the world of Web 3 [01:04] - Web 2 still work/ We are still in Web 2 [02:05] - Promoting NFT [02:55] - Define the people you are looking for [03:25] - Twitter Spaces and Clubhouse is a great platform [04:16] - Events will take a spot [04:59] - Influencer marketing will work forever! [05:21] - Joining groups in different messaging apps! [05:50] - Check out this amazing tactic for engagements! [07:15] - Owning audience [07:48] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I am going to talk about Crypto Marketing 101.  Learn more about the world of Web3 and how people are marketing there! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:16] - What is the difference between Web 1, 2, and 3? [02:06] - The world of Web3: DeFi, NFT [03:27] - How people are marketing? [04:16] - Think longer terms [05:14] - Know where are your people hanging out?  [05:56] - People will need help managing communities [06:19] - Crypto Marketing 101 - Framework [06:52] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass