Sinopsis
A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.
Episodios
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Is GPT-3 Overhyped (Or Will It Help SEOs?)
24/12/2020 Duración: 08minWith the lightning-fast developments in AI and content generation, it is easy to get left behind the newest advances. Today, Eric talks about GPT-3 and what this means for the immediate future of high quality content generation. It does seems as though this is a big step up for at-scale content creation, and will certainly raise the bar for general standards, as well as giving the SEO world a bit of jolt. Tune in to hear all about it today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:23] What is GPT-3 and how does it work? [00:58] Looking at the AI content-creation landscape up until recently. [02:50] Creating content at scale with GPT-3 that is indistinguishable from human writing. [03:51] Examples of the capabilities of GPT-3 for quality content! [04:22] Generating tweets in the style of a real person. [06:01] What this means for the general standards of content creation. Resources From The Interv
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Are You Lazy? Billionaire Bill Gates Says It's A Good Thing
23/12/2020 Duración: 06minLaziness has traditionally been something that is frowned upon, however, as we hear from Bill Gates, there are certain aspects of laziness that can serve a business really well. Lazy people often look for the easiest way to do something, so this tendency, combined with intelligence, can be a great boost for finding new and quicker methods! These types of thinkers often did not do very well at school (like Eric!) and it is only out in the real world of business and startups that they can begin to excel by tapping into their unique gifts! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:26] Reframing your thoughts on laziness! [00:40] Finding shortcuts is a skill and using it can be a big benefit. [01:29] Eric's usual method for creating school papers at the last minute [02:00] What Eric would do now if he was forced to go to college and study history. [02:30] The four classes of
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Reaction to Paul Graham's Essay 'How To Think For Yourself'
22/12/2020 Duración: 11minOur focus today is Paul Graham's essay, 'How To Think For Yourself', in which he details some very useful ways to view different jobs and the power of independent thought within them. A foundational element of this thought piece is in the idea that certain professions require uniform thinking while others need you to think originally. By understanding this difference, we can begin to find the right place to house our particular psychological preferences. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:29] A quick introduction to Paul Graham and Y Combinator. [01:18] Not everyone is the same — find your best way to learn. [01:50] Excerpts from Paul's essay, on originality and quality. [02:34] Zigging when others zag — stand out and offer value. [03:01] Questions to ask yourself; what type of work are you doing? [03:58] Picking the right type of work for yourself in order to excel.
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SaaS Bootstrapping Lessons From Flowster CEO Trent Dyrsmid
21/12/2020 Duración: 18minAre you looking to transform your eCommerce growth? Want to increase the efficiency, profitability, and value of your company? Today’s episode is for you! We are super excited to bring Trent Dyrsmid to the podcast today. He is the Founder and CEO of Flowster, which is a software company for eCommerce entrepreneurs to improve workflow automation through the creation and use of standard operating procedures. Through the use of their software, you can optimize execution through standard operating procedures, which are the lifeblood of today’s most successful organizations. If implemented effectively, they ensure every business process is executed exactly the same way, every time. They also improve accountability through an audit trail providing you with transparency into every aspect of your employees’ work. Teamwork is dreamwork, and by using this software, companies are able to allow team members to easily assign each other tasks, give due dates, upload files, and add comments to the work they've done — keepin
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How Silicon Valley Investor Keith Rabois' Growth Philosophy will 10x your company
20/12/2020 Duración: 05minToday on the show we are looking at Keith Rabois' philosophy of ammunition and barrels! This is a way to look at the members of your team and who you choose to hire. Keith unpacks how these two different types of team members will serve you in certain ways — it is up to you to make the most of specific skills as well as hiring smartly. Tune in to learn more about the ammunition and barrels metaphor! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Focussing on the team first and then the product that you are building. [01:31] The best people will give you most leverage! [02:11] When you make a subpar hire, you bring down the quality of your company. [02:29] Hiring processes and company culture; fostering the best team possible. [02:48] The two categories of high quality hires; ammunition and barrels. [03:52] The mindsets that will serve you and your company and lead to success. [04:52] Finding a way throu
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Long Term Stocks I'm Buying & Holding (As A Business Owner) - Assigned to Xave
19/12/2020 Duración: 15minToday on Leveling Up Daily, we get to look at stocks and some examples of good options to buy and hold. We hear about Eric's thoughts on a number of popular companies as well as why certain fields are worth considering. Eric explains why investing in stocks is not for a quick buck and the minimum period he is looking at is five years. Tune in to hear about Tesla, Amazon, Shopify, Teladoc and much more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] How Eric's ideas around stocks have evolved over time. [02:31] Why Tesla is a popular choice for so many investors. [04:42] The message that we can take from Peloton's monthly churn rate. [07:31] What the dominance of Amazon teaches us about investing in Shopify. [08:01] Eric's trust in Amazon and gold stocks. [08:53] The positive impacts of Zoom's functionality and popularity. [09:14] The rise of telemedicine and why Eric believes in Teladoc. [09:40] Twilio
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How our podcast will bring in more than $5M annually
18/12/2020 Duración: 05minWelcome back to Leveling Up Daily! Today Eric talks about how his other podcast, Marketing School, which he co-hosts with Neil Patel, will bring in more than $5 million annually! Listeners can expect a breakdown of the revenue streams, the adjustments that have been made over the past four years, and also some reminders of the time it takes to get to this point. At the end of the day, podcasting remains a potentially lucrative use of your time, so give this episode a listen to learn more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to the Marketing School Podcast that Eric hosts with Neil Patel. [01:22] The revenue breakdown from Marketing School! [02:22] The membership program that Eric and Neil are currently rolling out. [03:01] The payment tiers that are currently offered for the community. [04:14] It takes time to build a foundation that you can cash in on. Resources From The Inter
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How to REALLY determine how many unique podcast listeners you have
17/12/2020 Duración: 05minHow to REALLY Determine How Many Unique Podcast Listeners You Have Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Podcast analytics using Spotify, Apple, Chartable, and Slack. [01:24] Standards set by the IAB about what counts as a download. [03:11] Only around 25% of your downloads are listeners. [03:26] The percentage of unique listeners that convert to subscriptions. [04:26] The importance of knowing the numbers for attempting a subscription model. Resources From The Interview: Chartable Slack IAB Marketing School Pro Supercast Leave Some Feedback: What should I talk about next? Who should I interview? Please let me k
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The Rise Of OnlyFans, Substack, Patreon & Subscription Memberships
16/12/2020 Duración: 05minThe Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audience you can expect to convert into dollars. Tune in today. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] The different services and users of OnlyFans, Substack, and Patreon. [01:18] Examples of other platforms using a subscription model. [01:34] Percentages of listeners that convert to memberships. [02:14] What to offer in a membership and how much money can be made. [04:10] Other ways to leverage an audience you have built. [04:24] Going solo after leveraging platforms you have to give a cut to. Resources Fro
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Your Business Will Fail If You Don’t Choose This Correctly
15/12/2020 Duración: 05minYour Business Will Fail If You Don’t Choose This Correctly Today we are going to talk about why your business model matters a lot. Different business models exist and some require a lot more resources compared to the revenue they generate than others. Tune in today and learn about which business models offer exponential growth, and how to switch to a better model once you see a ceiling in the last. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:26] Examples of different business models; retainers, time for dollars, and more. [01:02] Eric’s plan for how to change Single Grain’s model after he took over. [01:44] Business models that help you make money in your sleep. [02:31] Why the agency model using a retainer is a bad idea. [03:05] Scaling up into ever more exponential sources of cash. [04:18] The importance of having a lucrative business model. Resources From The Interview: Naval Ravik
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How Online Community Propelled FanDuel To Become An $11B Company (& How The Co-Founders Are Doubling Down On It)
14/12/2020 Duración: 31minSports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they managed to do a pivot from their previous platform, Hubdub, and got funders to stay. We then move onto Flick, learning more about how it works and why there was an impetus to start it. A key piece of success in the space are communities and how sticky they are. Nigel sheds light on some of the difficulties that come with online communities and the importance of creating spaces where people want to hang out. Having founded several companies now, Nigel shares why the only advice applicable to every single startup is to
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Key YouTube Growth Lessons to 56M+ subscribers from MrBeast, Airrack & more
13/12/2020 Duración: 05minYouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Some big YouTubers and the techniques they use to attract followers. [01:21] For MrBeast, the most important thing is daily ideation. [02:45] Airrack says that the title and the thumbnail are more important than the video. [03:25] The types of metrics that large YouTubers look for. Resources From The Interview: MrBeast Airrack Dan Bilzerian Ogilvy Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please le
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Can You Make 6-7 Figures From A Paid Newsletter?
12/12/2020 Duración: 04minIf you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Substack which allows people to make money from paid newsletters. [00:25] Four forms of leverage, and the value that your audience has. [01:50] Building an audience and how to leverage it once you have one. [02:41] How the Leveling Up and Marketing School communities works and how they make money. [03:25] The snowballing effects of providing consistent value to a community. [04:09] Different platforms for leveraging an audience beyond newslette
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Why Joining Peer Groups like YPO or EO will give you an unfair advantage
11/12/2020 Duración: 05minThe route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:33] What is a peer group and what are the different forms they take? [01:04] Events, activities and networking — characteristics of different groups. [01:50] What to do when starting out and getting going in a mastermind. [02:41] Prerequisites for joining groups and the different options available. [03:19] Having fun and relaxing while sharing and networking. Resources From The Interview: Leveling Up YPO Entrepreneurs' Organization Burge
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Why I Backed Out Of Moving to Puerto Rico
10/12/2020 Duración: 05minEric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The plan that Eric had to move to Puerto Rico at the beginning of November 2020. [01:01] The situation regarding taxation in Puerto Rico right now. [01:29] Safety and lifestyle on the island — attractions to living there. [01:51] The factors that made Eric rethink the decision and ultimately back out. [03:00] Hurricanes and a lack of infrastructure in Puer
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How I crowdfunded my software company for $300k with minimal risk
09/12/2020 Duración: 04minThe routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] What the funding and acquisition landscape looks like right now. [02:09] The work that had to go into crowdfunding and the platform that was used. [02:35] Promotion across platforms and audience — making use of your resources. [03:14] Things have changed; you can find money and get funded from anywhere! [03:48] It is worth considering all the options for financing to find the right one. Resources From The Interview: Leveling Up ClickFlow
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Why Floyd Mayweather vs Logan Paul Is A Smart Marketing Move
08/12/2020 Duración: 05minToday we're going to discuss the big fight scheduled for February 2020 between Floyd Mayweather and Logan Paul. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How We're Getting Facebook Leads For $.15 (yes, 15 cents!!)
07/12/2020 Duración: 06minIn today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] Combining Facebook ads and King Sumo giveaways! [01:01] The contest we have been running across different platforms and channels. [02:08] The logic around email information and conversion. [03:03] Possible evolutions of this sales funnel and what the future months will look like. [04:02] How the premise of the book
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Charli D'amelio Just Reached 100M TikTok Subs (Business Takeaways)
06/12/2020 Duración: 05minCharli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Charli D’Amelio and how many followers she has. [00:49] Almost anybody can get huge on social media these days. [01:14] The ability to move from one platform to another; knowing when to diversify. [02:01] Diversifying as far as making different kinds of content too. [02:11] Working with agencies and knowing when and how to monetize. [03:03] How Charli is leveraging code, capital, labor, and media. [03:20] Hiring
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Why I put 50% of my company's cash into Bitcoin
05/12/2020 Duración: 06minIn this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The current political and economic climate and why this influenced Eric's strategy. [01:20] What might happen in the coming months with different commodities. [02:01] The case for bitcoin — the strongest cryptocurrency. [02:30] Looking back at the highs and lows of bitcoin over the last decade. [03:35] A few of the high profile backers of bitcoin currently. [04:03] Practicality and utility; the argument for bitcoin's strengths. [04:57] Some food for thought around cryptocur