On The Shelf: How To Get Your Products Into Big Box Retail!

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 83:50:27
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Sinopsis

If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, On The Shelf is the show for you. Every week we tackle important subjects crucial to mounting a successful sales campaign into Big Box Retail. From timeframes to packaging to Pricing we cover it all. Using simple steps, information and instruction, On The Shelf will be your personal wholesale consultant. Presented by TLB Consulting, a concierge consulting company, who has over 22 years of retail / wholesale expertise. Website www.tlbconsulting.com Twitter @tlbconsult

Episodios

  • Ep. 140 – What To Do If You Can’t Afford Professional Packaging + More #questionsanswered

    08/11/2018 Duración: 21min

    One of the challenges of taking your product to retail is getting that professional packaging which can cost you as much as $10,000 to $15,000. It can be very heavy on the pocket, but then you can’t very well do it with substandard packaging because in retail, packaging is very important. So what do you do? Learn the answer to this as well as other questions that come to mind when you’re taking your product to retail and putting it on the shelf. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • Ep. 139 – #FlashTopic10: How Important Is Your Image? with Emily Page

    05/11/2018 Duración: 51min

    What makes up an image? We’re talking about your image, your company’s image, or your product’s image. What is it and does it even matter? How does it all come about and how do you protect it, grow it, and make it better? Emily Page from Pearl Resourcing is here to give her thoughts on how important your image is. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • Ep. 138 – The Distraction: Building Anticipation Into Your Pitch

    25/10/2018 Duración: 12min

    In sales, getting the person you’re talking to engaged in your sales conversation is crucial, especially if they’re not engaged. That means the person you’re talking to is on their phone, they’re looking around, they’re rolling their eyes, they’re yawning, they’re putting their head in their hands. It’s a struggle to get any kind of a commitment from these types of people. To get anything going, you want to get your buyer engaged. You want to get them involved. One of the ways that you can do this is by building anticipation. Learn some successful sales techniques that will help you battle in the ring of sales and become a good salesperson. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • Ep. 137 – The Wedgy: A Make48 Success Story with Team D.a.D

    15/10/2018 Duración: 51min

    For those who may not be familiar with the show Make48, it’s where teams of all ages, genders, backgrounds, and places develop brand new ideas in a weekend invent-a-thon where they have 48 hours to plan, prototype, and pitch an idea for prizes and licensing potential. It is a valuable resource for anyone and everyone to gain insight into the innovation community. David McCutcheon, full time teacher and inventor and avid listener of the podcast, has wanted to be on Make48, so he brought together his longtime friend, Erik Phelps, and their two daughters, Brynn and Maria, to make up Team D.a.D., Dads and Daughters, and auditioned for the show and made it. David, Erik, Brynn, and Maria recount how they worked their way through the 48-hour challenge and had an awesome time creating a product called the Wedgy with patent that’s going to be on the shelves of major retailers. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Fac

  • Ep. 136 – The Heart And Soul Of Packaging with Emily Page

    01/10/2018 Duración: 55min

    Do you every notice that somehow packaging always seems to take a back seat to other seemingly more important items on you list. It’s what gets done with the the money that is leftover, which Emily Page will tell you is not always the best strategy. The real truth is that product packaging is major. It can be difficult, if not impossible, to land your product on the shelf of a major retailer without some really concise, professional, well thought out packaging. Emily Page of Pearl Resourcing is one of those people that really understands packaging. Not only does she understand it, but I can tell it has become part of her. After hearing her speak, I know you will have a different respect and understanding for packaging and it’s importance. Emily is on a mission to help your product stand out on the shelf and will bring out the very best in your packaging for buyers and consumers to react to. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshel

  • Ep. 135 – Do You Need To Be There In Person To Sell? #Flashtopic9

    18/09/2018 Duración: 01h04min

    Joe Tarnowski, Tracy and Tom Hazzard, Jamie Robinson from Trivium Consulting, and Salah Khalaf join together in bringing back Flash Topic no. 9 to talk about how selling in person compares to digital mediums. Is virtual selling over the phone, Zoom, Skype, or email just as good as face-to-face? They pour their insights to identify which one is better for sales as they weigh in with each other’s opinions. Tackling the digital types of selling, they discuss about content building, marketing, and using different tools and platforms to reach out to buyers. They top it off with a talk on tariffs, both the good and the bad. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • Ep. 134 – How Important Is Your Story? + Other Questions Answered

    13/09/2018 Duración: 20min

    Tim addresses a couple of questions about retail and some important aspects that you need for your business. Starting with Toys R Us leaving the market, he shares the big opportunity that opens up, which those in the Toy industry should grab. He then puts forward the value of your story, reiterating how it should never be left out while offering nuggets of advice on pitching. Lastly, he addresses some questions on buying and selling. There may be times when buyers don’t reach out immediately. Should you follow-up and how many times? Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • Ep. 133 – Solopreneur Leadership Strategies with Jocko Willink

    30/08/2018 Duración: 42min

    There is an intersection in War that can bring out the best and worst in human nature. As a leader in combat learning to motivate all types of soldiers can be the difference between life and death. On his wildly successful Podcast, Retired Navy SEAL officer Jocko Willink covers first-person accounts of soldiers from generals to frontline riflemen dealing with circumstances and human nature on every level. Through these first hand accounts you get to understand the different levels of fear, the different levels of pressure, what they were thinking, and how they solved real problems on and off the battlefield. When you study these principles, you can gain a better understanding of both combat and war. It also provides you a better understanding of human nature and, ultimately, leadership. Jocko Willink is also the author of several books, including, Co-Authoring the Best Seller, Extreme Ownership: How U.S. Navy SEALs Lead and Win. He is the co-founder of Echelon Front, where he is a leadership instructor, spea

  • Ep. 132 – How To Know When It Is Time To Change Course #flashtopic8

    09/07/2018

    Every so often, you hear the words stay the course, never quit, don’t quit, but changing course can mean a lot of different things. You read books like Five Feet from Gold and think about JK Rowling who got turned down seven times on Harry Potter before she struck it rich. You think that if you want to change course or abandon a project then you don’t believe in yourself. People are trying to tell you what they think, but whose opinion do you trust? A course change could be a complete redesign or an abandonment of a product or project. It could be changing course in how you’re marketing what you’re doing. It’s a scary topic because it feels like sometimes when you want to change, it’s like giving up. Tim is joined by four industry experts who share their thoughts and opinion about changing course, trying something new, or stopping what they’re doing. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn th

  • Ep. 131 – 5 Keys To Solution Selling

    27/06/2018 Duración: 21min

    Every time you talk to somebody about your product when you go to a trade show, get in front of a buyer, or get on the phone, you’re selling your product. You are a salesperson. You sell people on investing in your product, you sell people on the idea, you sell people on how it works. Every time you talk about it, you’re technically selling. The bottom line is you are the epitome of a salesperson. The question is how do you sell what’s in your head and thinking about selling? Discover the five keys to solution-based selling so you can work and partner together with your clients to solve problems. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·   &nb

  • Ep. 130 – Pulling Back The Curtain On “As Seen On TV” with Carrie Jeske

    13/06/2018 Duración: 49min

    Have you ever watched television and came across As Seen on TV programs and felt it was shady or that people are trying to pull the wool over your eyes? Then you might want to hear from Carrie Jeske. Carrie is an As Seen On TV guru and has been in the industry for over twenty years. Carrie’s connections in other distribution channels is vast so she knows what she’s talking about. Her passion is in helping inventors find low cost, high return inventing strategies. Along with her inventor husband of 30 years, Carrie formed a nonprofit company that brings inventors and product developers together online to brainstorm specific inventions that are licensed. The group provides funding to a variety of start-up endeavors. Learn more about the industry and behind the scenes as Carrie shares insider secrets to get ideas on the As Seen on TV shelf space at Walmart and everywhere Direct Response industry products are sold. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community

  • Ep. 129 – Tips For Building A Successful Relationship with Your Buyer

    28/05/2018 Duración: 16min

    Creating a positive relationship with your buyer is key to having a productive partnership. John from San Francisco wanted to know how this could be achieved, and I thought that this is something worth discussing for all our listeners out there. You have to build a mutually beneficial relationship with your client by creating a positive dialogue built on trust and professionalism, which will increase the chances of fostering customer loyalty. Learn the 4 primary steps to building a good relationship with your buyer that will make them repeat clients despite the tough competition in your field. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

  • EP. 128 – Getting Grocery Retailers To Eat Out Of Your Hand With Millies Kitchen Creations’ Tracy Postic

    25/05/2018 Duración: 49min

    There’s a brand-new giant in grocery retail who is taking the food industry by storm – but they’re not quite the mass-production factory you have come to expect. Meet Tracy Postic, founder and CEO of Millies Kitchen Creations whose original ideas, super fresh and healthy ingredients, and business smarts have stamped their mark in grocery retail. The idea for Millies Kitchen Creations came from everyday families with fast-paced lives looking for food that offered convenience, flavor, taste, and quality. These include Gluten Free, Vegan, Trans Fat Free, Vegetarian, and Clean Label food options. Tracy takes us into her world of success with her catching personality and easy demeanor. But don’t be fooled! Her skills have got grocery retailers eating out of her hand. Pun intended. For all the Big Boxers out there looking for instant motivation, please enjoy this look into what made Tracy successful and how she stays on course. Take out your pen and pad because her ideas are once in a lifetime! Love the show? 

  • Ep. 127 – Goodbye Toys R Us! My Experiences In The Field!

    14/05/2018 Duración: 40min

    Hey Big Boxers, Goodbye Toys R Us is a bit of a look back at my career with this retailer and what they were able to teach me. It is sad to see such a giant in retail go away forever, however sometimes change, no matter how hard or sad, is inevitable. I have some fond, crazy, chaotic memories of working at this retailer and I am looking forward to sharing them with you. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

  • Ep. 126 – What To Do When Everything Goes Wrong #FlashTopic7

    07/05/2018 Duración: 36min

    We all go through times when everything is going wrong, everything is happening, and we just don’t know what to do. Sometimes people get busy doing the wrong things. When things are going wrong, doing more of them is not going to help the situation. Bill Carmody, Tracy Hazzard, Salah Khalaf, and Joe Tarnowski discuss some great options for what to do when things go wrong or when you experience difficulty in your business. They provide some key information that you should take advantage of, so that you can minimize when things don’t go as planned. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·&nb

  • Ep. 125 – How AR And VR Are Changing The Retail Lands with Jacki Morie

    26/04/2018 Duración: 30min

    The process of selling a consumer goods product to a buyer hasn’t changed much in the last 100 years. You do a demonstration and hopefully, people become interested. Trying to think of new and different ways to make this process either easier, better, or more enjoyable is where AR/VR come into retail. These technologies could be used to introduce buyers to products. Jacki Morie is an expert in the field of AR and VR. As Head of Education at Upload, she is educating the next generation of people on what they could do with AR and VR. She also owns All These Worlds where they do virtual reality work for health, mindfulness, and training. Jacki talks more about the difference in virtual and augmented reality, and the different ways they can be used in business retail. Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram Love the show?&

  • Ep. 124 – How To Draft Your 1st Buyer Email

    15/03/2018 Duración: 19min

    Hey Big Boxers, We are going old school on this episode and covering a very important topic, buyer emails. Specifically we are covering the 4 things every initial buyer email should have. Who you are Why you are emailing Why the buyer should give a crap Call to action If you are reaching out to buyers right now, don’t proceed without this information. Here is to your success! Tim Join our closed Facebook group On The Shelf Now – It is the best way to get the inside scoop. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

  • Ep. 123 – Leah Caplanis, The Brains Behind The Social Sparkling Wine

    02/03/2018 Duración: 49min

    Women who like to drink don’t like what happens to them the next day. When they drink beer, the feel bloated. Wine gives them headaches and cocktails make them fat with its sugar. Leah Caplanis created Social Sparkling Wine, the most health-conscious alcohol available today. This sparkling beverage has a low calorie count and 1 gram of sugar. What makes it a healthy drink is that nutrient-based ingredients are fused into it like organic hibiscus extract and organic ginger extract. Learn why Leah picked the wine industry to get her products into big box retails and how she was able to do it. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On

  • Ep. 122 – #Flashtopic: How To Gain An Edge In 2018

    09/02/2018 Duración: 57min

    Hello Big Boxers, Welcome to our first Flash Topic of 2018! We are excited to bring our Flash Topic concept back this year and we are kicking it off by posing the following questions to our panel – – What is one thing any Entrepreneur can do this year to gain an edge? – What is one thing any Entrepreneur should stop doing this year to maintain their edge? The answers from the panel will blow your mind. This is solid advice from people who really know how to help you succeed. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

  • Ep. 121 – 4 Common US Retail Misconceptions

    31/01/2018 Duración: 23min

    Hey Big Boxers, Great to be back. Today we are getting into some misconceptions when importing products to the US. US retail can be quite different from other markets around the world and it is important to understand these differences if you want to make a successful transition. Please feel free to add to the conversation if you have come across other notable differences. Enjoy the Podcast. Tim Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

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