Life By Design | The Podcast For Chiropractors

If you want your practice members to pass your “test” and stay for a lifetime to receive all of the benefits chiropractic care delivers… what should you be teaching them? What's on the test! What We Covered: Why you need a core curriculum. How to build your curriculum. What media sources can be used to apply your curriculum. When to teach your curriculum.

What's the number one ingredient to success?  That may be arguable but what's not is the value of certainty. How do you develop it?  Where does it come from? On today's episode of Life By Design For Chiropractors we welcome Dr. Dan Sullivan.  The Chiropractic Advocate. What We Covered: You'll be surprised to know what happened when Dan hit 1000 visits/week? Who is at fault for our low utilization rates in chiropractic? The 5 Step Sequence you won't want to miss (I was scrambling to take my own notes!)  

Whether you like or not everyone is on Facebook...including the people in your community.  Along with providing a centralized location online for potential clients to gather, Facebook also gives you robust targeting and direct marketing capabilities. As exciting as those marketing possibilities may be, the first step is a much simpler one...start a Facebook page for your business and learn how to post for maximum engagement.   What we covered: What you should be posting on Facebook to yield the best returns. When to post and have people actually see your content. 3 "tricks" to save you time and stress when posting. How to perfectly post magazine quality images.

Every Doctor recognizes their staff is important when it comes to running a successful practice.  Do they know just how important and what tasks the CA is responsible that are the MOST important? On today's episode we reveal the 3 MOST important areas for the CA to lead in your practice. What we covered: The 80/20 Principle applied to one key CA component. One area the CA is far more important than the Doctor. A new way (you won't want to miss) for leveraging your CA's that drives retention and generates revenue.

A Blind Spot is an area in your practice, business or life that EXISTS but you CANNOT see.  We have identified the 10 most common blind spots for a chiropractic practice. What we covered: The number one blind spot that trumps ALL others. The blind spot your patients will notice every time they walk through the door. The biggest mistake chiropractors make with their marketing strategy and why it costs you big time! How fear leads to a huge missed opportunity that could have solidified a patient's decision to stay in your chiropractic community long term.  

Chiropractic is not growing… it’s shrinking! Less student enrolment, a smaller percentage of the population is coming to see a you, less insurance, LESS of everything. We have many problems but on today’s podcast we talk about one major one… STOP trying to defend your practice by bashing your medical doctor and the medical establishment! Yes some (definitely not ALL) medical doctors do this to you… but this is NOT the way to grow your practice or your patient base. Here is what we covered: What you should be saying to your community to get them to understand your uniqueness. Why you need to stop talking about vaccines. Why you need to build more curiosity in your community… and stop telling them things that they will never believe. Why bashing someone else doesn’t bring you up. Why you should only be focusing on things that create revenue for your business.

One of the cornerstones of Life By Design is the concept of requirements and strategies… A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It’s required for life and no amount of wishing, hoping, and dreaming is going to change that. A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let’s go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V. The point is simple… On today’s podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements. Here is what we covered: What are the requirements that you NEED to fulfill in practice? A homework assignment to help you uncover your BIGGEST GAP in practice. How to start applying this concepts in your practice.

Could you use more certainty? Just where or how do we get more certain about things? Is more certainty all that we need to be successful in practice? Find out in today’s episode! Here is what we covered: The definition of certainty and confidence. Why chiropractic is not a philosophy. Certainty as moral amplifier. How you can grow your confidence and certainty.

I think we can all agree that chiropractic is in dire straights…. Record low utilization rates… only about 3% of the current population have an appointment. Low public opinion… a recent poll in Australia has ranked psychics as more trust worthy than chiropractors. This is part of the reason why chiropractors and chiropractic as a profession is LOSING its identity. A simple and powerful example of that is chiropractors wanting to prescribe medications… Please understand there is nothing wrong with a profession that prescribes meds, but we already have one of those… So how do we fix this problem?