How To Succeed Podcast

Are you looking to drive faster in decision-making in sales? In this episode, Sandler coach Brian Jackson discusses how to succeed at driving faster decisions in sales. He emphasizes the importance of understanding the difference between false, self-serving deadlines and real deadlines that prospects have a personal and emotional investment in. Jackson suggests letting go of personal ego and asking clients when they need to make a decision and why that date is important to them. He also highlights the damaging effects of conditioning prospects to expect discounts and incentives at the end of the quarter.   Take action now to understand the importance of real deadlines and let go of personal ego in order to drive faster decisions in sales   Timestamps:  00:02:20 - The paradox of selling.  00:06:31 - Building Trust in Sales.  00:09:20 - Multiple decision-makers in sales.  00:10:47 - Individual decision-making.  00:15:28 - Creating Urgency in Sales.  00:17:23 - Trust-building sales strategies.  00:23:19 - Elite

Do your emails get tossed in the trash before they're even opened? Our guest, Jay Schwedelson, a globally-acclaimed subject line expert on email marketing and the genius behind SubjectLine.com, tells us why a captivating subject line might be your missing piece in this puzzle. Get ready to explore the world of effective email marketing as Jay breaks down the importance of crafting an impactful subject line and the power it holds in deciding the fate of your email.  We talk about strategies and timing in email marketing. Jay enlightens us about the art of timing emails for optimal results. Plus, we delve into different email audiences and the need to cater to their distinct preferences. Did we mention that Jay believes that unsubscribes can be beneficial? Yes, you're reading it right! Jay shares his secret techniques to maximize the performance of your email campaigns. Discover how a simple 'PS' can significantly improve your click-through rate. Get to know why language and timing on buttons and links should b

In this episode, David Thomas and Lisa Lattuca, who wrote a book called "Professors at Play: Playbook Real-World Techniques for More Playful Higher Education Classroom." share the importance of creating a more playful learning environment and the benefits of taking a playful approach.  They also talk about how the current education system is under-optimized and how play can help fix it. In addition, they explore how play can stimulate creativity, innovation, motivation, and engagement, and how it can be incorporated into the classroom and the workplace. If you're looking to gain valuable insights into creating an engaging learning environment and motivated, creative workplace culture, this conversation offers practical advice worth listening to in full. Timestamps: 00:02:34 Why people don't play and how did we get this boring in the first place?   00:05:07 The mental health aspects and the breaks of play   00:10:11 How play stimulates creativity, innovation, motivation, and engagement  00:12:10 Different F

Customer education is increasingly important for attracting and retaining customers in the modern era. As consumers have more options and information readily available, businesses must focus on educating customers about their products and services in order to build loyalty and meet their needs. Personalization and tailoring content to individual customer requirements is crucial for effective customer education. Blanket, one-size-fits-all approaches will not resonate in today's marketplace. AI and automation can help streamline some aspects of customer education, freeing up time for businesses to provide more personalized interactions. The text provides insights into best practices for customer education - when and how to use it most effectively to create value. Tips are also shared for creating engaging and impactful educational content tailored specifically for target customer segments.    To gain further insights and expertise on how to develop and execute a successful customer education program that attrac

In this episode, Tom Scarda, franchise coach and advisor at the Franchise Academy, shares his insights on how to succeed at owning a franchise. He debunks common misconceptions about franchises and emphasizes the importance of evaluating oneself before evaluating business models. Tom also discusses the ideal attitudes and mindsets of successful franchise business owners and shares tips for overcoming fear and taking action. If you're serious about becoming a franchise business owner and want insights from an industry expert on how to evaluate opportunities and set yourself up for success, this episode offers valuable advice worth listening to in its entirety.   Timestamps:  0:01:12 Common misconceptions about franchises and the importance of evaluating oneself.  0:03:52 Ideal attitudes and mindsets of successful franchise business owners.  0:07:09 Different types of franchise business owners and their ideal mindsets. The importance of following the system and doing the work. 0:07:58 The importance of having

#sandler #sandlerworldwide  In this episode, we will be talking about how to find and hire the best talent. The successful hiring of top sales talent heavily depends on understanding the differences between a candidate's mindset and skillset. Recognizing the factors that contribute to a potential team member's success is essential in identifying those who have the right attributes to excel in their positions. Employers must be aware of a candidate's mindset, commitment levels, and optimism, as these inner qualities are crucial in making them thrive in the business environment. Jamie Crosbie discussed the importance of concentrating on the will to succeed, especially when focusing on candidates in the middle level of the sales talent spectrum. She suggested that development should be emphasized from both a skillset and a mindset perspective. By doing so, sales managers can ensure that team members are motivated and dedicated, resulting in increased performance and a more successful sales team overall. Timestam

​#sandler #sandlerworldwide  In this episode, Ryan Staley provides insights on how to succeed at selling SaaS. He believes that salespeople need to understand the misconceptions and ideal attitudes for selling SaaS to succeed.   Selling software as a service (SaaS) is a unique challenge that requires a specific set of skills and strategies. Ryan Staley, the CEO of Whale Boss and host of the Scale Up show, has spent years helping SaaS companies scale their sales teams and revenue. In this episode, we'll explore some of the key themes including the ideal attitudes and beliefs for selling SaaS, common misconceptions, the importance of quantifying results, building emotional alignment with customers, and the importance of work-life balance. ​ Timestamps: 00:01:47 Ryan's background and how he got into sales 00:05:37 The importance of self-reflection  00:08:47 The Role of sales leadership 00:11:20 Building a sales team  00:14:17 The importance of culture in sales teams  00:17:30 The Role of Technology in Sales  00

#sandler #sandlerworldwide Are you looking to up your sales game?  In this episode, Collin Mitchell, VP of Sales at Lithium and host of the Sales Transformation Podcast, joins the show to talk about the power of selling to the person and not the persona.   In today's tech-driven world, it's easy to get lost in a sea of AI and tech tools. But Colin reminds us that the key to success is tailoring the sales process to the individual customer based on their personality and what they care about. He shares valuable insights on how to build a connection with customers, from prospecting to negotiating and closing.   So if you're ready to take your sales game to the next level, make sure to join this episode!   Timestamps:  0:00:18 - Selling to the Person and Not the Persona with Colin Mitchell 0:02:23 - The Power of Human Selling in the Age of AI 0:04:14 - Exploring the Benefits of AI for Sales Teams 0:08:02 - Exploring the Benefits of Technology in the Sales Process 0:13:57 - Leveraging AI and Human Instincts 0:20:

#sandler #sandlerworldwide  Do you want to establish lasting connections with clients and boost your sales success? As a construction business owner, you need a solid sales strategy that enables you to cultivate enduring relationships with your customers. In this episode, I'll reveal the key solution to achieving sustained success in your sales efforts - fostering long-term client partnerships. In today's rapidly shifting business environment, contractors face challenges such as embracing new technology and improving communication within their organizations. Being adaptable and open to change is essential for commercial construction businesses to thrive and remain competitive. Customized sales training tailored to an organization's specific requirements is critical, enabling businesses to develop a customized system that works best for their needs and circumstances.   Timestamps:  00:06:15 - Attitude for Success in Commercial Construction 00:11:03 - Good Behavior for Contractors, 00:13:44 - The Importance of

In this episode, Herb Cogliano, an experienced executive business coach who has helped numerous midmarket businesses achieve exponential growth shares his insights and strategies on how to scale up your business to the next level. From identifying the key factors that can inhibit growth, to unlocking the potential of your people and your company, Herb provides practical tips and advice that you can start implementing right away.   Whether you're a small business owner looking to take your company to the next level, or a midmarket business owner facing growth challenges, this episode is for you. Don't miss out on this opportunity to learn from one of the most experienced business coaches in the industry. So, tune in now and get ready to take your business to new heights! Timestamps:  01:39 - The growth framework for midmarket business owners 03:55 - Common mistakes people make when trying to grow their business 08:15 - The ideal attitude of someone who wants to go big in their business 10:07 - Going from ze

Discover the transformational power of intentional inclusion in our enlightening conversation with Dr. Nika White, founder of Nika White Consulting and author of "Inclusion Uncomplicated." Learn how being proactive, strategic, and possessing foresight can pave the way for creating inclusive environments where everyone can excel and feel a genuine sense of belonging. We also debunk common misconceptions around inclusion, emphasizing that it isn't a zero-sum game, but rather requires a harmonious blend of diversity, equity, and inclusion for people to truly feel accepted and validated. In the latter half of our discussion, we tackle the challenge of fostering belonging within organizations without labeling it as a DEI event. Dr. White underscores the significance of measuring and monitoring the work's impact instead of just the activity itself. The key lies in having the voices of those with lived experience at the table, ensuring that decisions cater to the needs of diverse individuals. Don't miss out on this

In this episode of the "How to Succeed" podcast, bilingual sales trainer Jorge Saunders joins to discuss the principles of selling in Spanish in North America. Saunders addresses the approximately 53 million Spanish speakers in North America and emphasizes the importance of delivering training in their mother tongue to ensure comprehension and success. This episode also covers the bilingual experience and the importance of mastering English and Spanish for sales professionals. Gain expert insight on mastering Sandler Sales in Spanish with these tips and strategies for success – don't miss it! Timestamps: [00:01:14] Selling in Spanish and How It Is Different. [00:04:56] Separating personal and professional. [00:09:43] Cultural differences in business. [00:11:14] Accountability in Latin American Business [00:15:28] Learning in your mother tongue. [00:15:38] Adjusting Sandler techniques. [00:22:00] Global sales training rollouts. [00:26:30] Lessons learned in sales. Key highlights: Success is achieved when

Revolutionizing the Sales Landscape: Exploring the Power of AI in Sales and Customer Service with AI For Sales expert, Chad Burmeister.  Discover the transformative power of artificial intelligence in sales as Chad Burmeister, founder of BDR AI and host of the AI for Sales podcast, joins me for an enthralling discussion on how AI is revolutionizing the sales landscape. We tackle the burning question on everyone's minds: will AI replace jobs? Together, we unveil the countless ways AI can optimize time and provide efficient solutions for creating websites, emails, presentations, and scripts, while also emphasizing the importance of understanding the differences between humans and AI. Venture further into the world of AI with us as we examine the potential of AI-powered conversation bots to assist sales teams with inbound leads. Learn how AI can be programmed to handle objections, route inbound leads to the appropriate team or individual, and prevent drift. We'll also delve into the role AI plays in customer ser

In this episode, Megan Miller, who is an intentional expert, speaks on the podcast about intentional selling, offering advice on how sales professionals can stay on top of their game in the midst of chaos.  She explains the importance of being able to choose who to spend time with and to think of what success looks like and emphasizes the concept of working together with others instead of competing against them. Finally, she speaks on the need to check one’s mindset in the morning and to be intentional with decisions being made.   If you want to gain knowledge about Intentional Selling: Strategies and Tips for Successful Sales, then you must not miss this episode!   Timestamps: 00:04:46 Community over competition.  00:05:20 Work smarter, not harder. 00:10:30 Take Time For Yourself. 00:15:38 Sales strategies and intuition.  00:16:19 Trust your intuition. 00:20:26 Defining success for yourself. 00:21:31 Find happiness in the present. 00:23:31 Lessons learned in sales. 00:26:12 Trust yourself and take action. 0

In this episode, Jeff Stasiuk talks about the significance of writing effective field copy that can grab people's attention and lead them toward the sales funnel.  He shares how some people make the mistake of being too forceful and aggressive, and that there's a need for sales copy tools that can guide potential customers smoothly towards the end of the funnel, which is making a purchase. So, if you're interested in learning about effective sales and retention copy, then this video is a must-watch! Timestamps: 0:00:02  How to Write Field Copy That Captures Attention and Gets People Into Your Funnel 0:02:32  The Benefits of an Abundance Attitude in Modern Business Processes 0:04:28  The Power of Attitude in Modern Selling: How to Develop the Right Intent and Mindset 0:08:19  Conversation Summary: Doing Business with the Right Message at the Right Time 0:12:39  15 Tips for Writing Effective Sales Copy 0:14:27  5 Tips for Personalizing Your Communications 0:16:14  Sales Tips and Tricks for Developing the KLT

#sandlerworldwide #sandler  In this episode, we are joined by Dan Solin, a New York Times bestselling author and President of Solin Strategic LLC and Evidence-Based Advisor Marketing. Dan will be discussing his expertise on "How to succeed at relating to anyone". Dan believes in evidence-based practices and strategies to build relationships with anyone.   Whether you are in business or just trying to connect with others, Dan's insights and tips will be valuable for anyone who wants to improve their communication skills and build stronger relationships. Tune in to this video to learn from Dan's wealth of experience and knowledge. Timestamps: 0:00:21 How to Succeed at Relating to Anyone 0:03:20 Common Misconceptions in Sales and the Science of Interpersonal Relations 0:04:50 Asking Questions and Building Relationships 0:09:00 Exploring the Difference Between Introverts and Extroverts 0:10:29 Creating an Emotional Connection, Likeability, and Trust 0:12:10 The Advantages of Being an Introvert in Sales and Ser

In this episode, Jordan Ledwein will join us to share the most effective way in revolutionizing the sales industry by harnessing the power of Artificial Intelligence and cutting-edge sales technology. From personalized customer interactions to automating tedious tasks, Jordan knows how to unlock the true potential of AI in the world of sales.   Join us as we explore the exciting world of AI in sales and discover how you can take your business to new heights.   Timestamps: 0:00:24 AI in Sales with Jordan Ledwin 0:02:27 Leveraging Technology for Sales 0:04:24 Exploring the Benefits of AI for Sales Managers 0:05:52 Leveraging Technology to Engage and Not Hide 0:10:57 Leveraging AI in Sales and Marketing 0:12:14 Exploring the Benefits of Chat GPT for AI-Powered Sales 0:14:02 Benefits of Chat GPT for Sales Professionals" 0:20:15  Unlocking Your Sales Potential with AI Tools  0:24:35 The Benefits of Lifelong Learning   Key Highlights: AI can help you to close the largest deals as it allows you to understand your

Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed. Through the use of relatable and compelling stories, story-led demos can effectively highlight the benefits and features of your product or service. And with Nick's expert guidance, you'll learn the keys to crafting a story-led demo that will captivate your audience and drive sales. So, whether you're a sales professional, marketer, or entrepreneur, this episode is a must-listen. Grab a pen and paper, sit back, and dive into the world of story-led demos with Nick Capozzi and the How to Succeed Podcast!   Timestamps 0:00:25 How to Succeed at Storytelling in Sales Demos with Nick Capozi 0:03:24 Common Misconceptions and How to Make Buyers the Hero of the Story 0:04:28 Using Vivid Imagery to Paint a Picture of Your Prospect's Pain Point 0:06:40 Benefits of Usin