Sinopsis
#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
Episodios
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TEI 021: A Skunk Works for Creating Products and Making Tradeoffs
07/07/2015 Duración: 32minGlobal Product Management Talk is pleased to bring you episode 020 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Eric P. Rose, NPDP, MBA, has developed new products in many sectors including consumer, healthcare, and industrial safety. He is an inventor with over 80 patents, teaches innovation at Pepperdine, and is certified as a New Product Development Professional – the NPDP certification.
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TEI 020: How to Get a Product Management Job – with Gayle McDowell
30/06/2015 Duración: 40minGlobal Product Management Talk is pleased to bring you episode 020 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Gayle Laakmann McDowell is an experienced software engineer, having worked at Google, Microsoft, and Apple. In 2008 she founded CareerCup, a company to help people get tech jobs and assist tech companies with their interviewing process. She also authored “Cracking the PM Interview: How to Land a Product Manager Job in Technology.” Highlights from the discussion include: The 4 Framework: Employers what product managers with skills in four areas:Technology: the technology related to the work the company does. For example, a product manager should understand software development if they work for a company that creates software applications.Business: knowledge of marketing, sales, production, etc., practices, manag
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TEI 019: Applying the 5 Steps of Design Thinking – with Ethan Appleby
22/06/2015 Duración: 40minGlobal Product Management Talk is pleased to bring you episode 019 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Ethan Appleby is a Design Thinking practitioner and coach. He used Design Thinking to create the last company he founded, Vango, which makes it easy for anyone to select and purchase original art. In the interview he shares the 5 steps of Design Thinking. Empathy: learning about the audience you are designing for. Be curious instead of leading the conversation to a conclusion you already formed.Definition: constructing a point of view organized by needs and insights, based on your results from step 1.Ideation: a group brainstorming process to generate ideas using the “yes and…” technique to build upon each others’ ideas and create as many as possible in short sprints. Another tool is to ask “how might we…” focus
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TEI 018: Product Management through the Eyes of a Cartoonist
16/06/2015 Duración: 42minGlobal Product Management Talk is pleased to bring you episode 018 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Kriti Vichare writes about the life of innovators and entrepreneurs as a doodler/cartoonist at #Entrepreneur Fail. Her work has appeared in Forbes, Under30CEO, and Business2Community, plus many more. She also serves as the Director of Innovation for the United States Postal Service and previously worked for PepsiCo as a Senior Marketing Manager and Kraft Foods as an Associate Brand Manager. Highlights from the discussion include: Kriti describes her career path as a cartoonist would – started in statistics, moved to selling juice, and now sells mail for a living.At Kraft, Kriti managed the Tang product (originally an orange drink made from powder popularized when NASA astronauts drank it in space), and learned
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TEI 017: Creating the ProdBOK – with Product Manager Greg Geracie
09/06/2015 Duración: 48minGlobal Product Management Talk is pleased to bring you episode 017 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Greg Geracie is an experienced product manager, author of the best selling book “Take Charge Product Management,” as well as editor and chief of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.” Highlights from the discussion include: Product Managers in the past did not have a guide or reference book that summarized the product management body of knowledge, not until Greg led the creation of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.”The ProdBOK, created by 60 industry and thought leaders and co-edited by MIT professor Steven D. Eppinger, provides a foundation for the product management profession, standardizing terminology, processes
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TEI 016: Another New Podcast for Product Managers–with Nis Frome
02/06/2015 Duración: 34minGlobal Product Management Talk is pleased to bring you episode 016 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Nis Frome is the producer of a new podcast for product managers and developers called, “This is Product Management,” which is sponsored by Alpha UX. He is also the Director of Demand Generation at Alpha UX, a software validation platform that provides real-time user insights. Highlights from the discussion include: The importance of storytelling is learning the story of the customer – making sense of the customer’s problem and the best solution that provides the most value.The podcast, “This is Product Management,” that Nis produces emphasizes digital products, but the content is applicable to anyone working on products in companies, regardless if you are a product manager or not.Instead of MVPs, large organiza
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TEI 015: Using the 4 Lenses of Innovation – with Rowan Gibson
26/05/2015 Duración: 47minGlobal Product Management Talk is pleased to bring you episode 015 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Rowan Gibson is a best-selling author and sought after speaker. His latest book is “The Four Lenses of Innovation.” Earlier this year he received the 2015 Global Leader of Innovation Award. Highlights from the discussion include: How do we come up with the important insights that lead to breakthrough ideas? That is the purpose of the “4 Lenses” – a focus on the front end of the fuzzy front end.First Lens. Challenging Orthodoxies, which is questioning entrenched beliefs and assumptions and then exploring new and unconventional answers. These are people who don’t want to just play the game, they want to reinvent the game.Second Lens. Harnessing Trends – recognizing the future potential of emerging developments
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TEI 014: How to Break Into Product Management or Change Industries
19/05/2015 Duración: 39minGlobal Product Management Talk is pleased to bring you episode 014 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Lee Martucci is a marketing professional and certified New Product Development Professional (NPDP) with over 25 years of experience with numerous roles in product management, from telecommunications and cell phone services to building materials. He is currently helping GAF. You likely know this company if you have been involved in building, repairing your roof, or walking through Home Depot or Lowes, where their roofing shingles and sealants are sold. Highlights from the discussion include: How to get your start in product management and overcome the classic catch-22 – job descriptions require prior experience as a product manager.A job description is a wish-list and you need to learn how to position your experi
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TEI 013: Getting the Product Manager Job You Want–with Recruiter Paul Freed
12/05/2015 Duración: 30minGlobal Product Management Talk is pleased to bring you episode 013 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Paul Freed. Paul knows a lot about what companies are looking for when they hire people for product management. He has been a recruiter for 20 years, helping companies from startups to global organizations hire product managers and developers, as well as other professionals. Highlights from the discussion include: Product managers are needed to build the right product – one customers value.If you are dissatisfied with your current work as a product manager, here are Paul’s three steps to making a change: Fix your attitude – are you giving the job the effort it deserves?Fix your role – does it allow you to play to your strengths?Fix your business card logo – look for an organization with the culture you want.Wh
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TEI 012: Applying Lean Product Development for a 50% Time Reduction
05/05/2015 Duración: 28minGlobal Product Management Talk is pleased to bring you episode 012 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: David Paulson has over 20 years of product development experience and still remembers his first day at work. That’s when he found out how inefficient the product development process was. He’s been working to fix that ever since. Highlights from the discussion include: Apply Lean product development to cut time to market in half and create successful products – something all innovators want to know how to accomplish!Lean has many different definitions, but in the product development context, it has three specific characteristics: (1) focus on value to the customer, (2) rapidly learn, and (3) maximize desired results while minimizing effort.In addition to the benefits of creating more profitable products, applyin
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TEI 011: Building the product management community one meetup at a time
28/04/2015 Duración: 50minGlobal Product Management Talk is pleased to bring you another episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Cindy F Solomon, the founder of Global Product Management, is also the founder of the Startup Product Academy and other product manage Organizations and events Cindy has created: Global Product Management Talk: This podcast! The Product Summit: Conference bringing together the community of passionate product professionals, developers, designers, managers and marketers over 4 interactive days of events.Startup Product: Creates and nurtures inclusive local communities for passionate product professionals across disciplines, provides a sandbox for product and skill experimentation, and enables a launch pad forwarding product people, product ideas, product teams, and product success.
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TEI 010: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maury
21/04/2015 Duración: 40minGlobal Product Management Talk is pleased to bring you another episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Ash Maurya is the author of “Running Lean: How to Iterate from Plan A to a Plan that Works.” Educated as an electrical engineer, he worked in software development before founding his first company, WiredReach. He is now the founder and CEO of Spark59, which equips entrepreneurs to succeed by providing tools, content and coaching. Highlights from the discussion include: The seed for the book “Running Lean” started after exploring the early works of Steve Blank and Eric Ries and the desire to test product concepts more quickly.A “Lean” approach is defined by Ash as one that maximizes quickly learning about the riskiest aspects in product concepts.The core issue in product management is not “Can we build the p
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TEI 009: How a non-profit used idea management to create life-saving product
14/04/2015 Duración: 53minGlobal Product Management Talk is pleased to bring you another episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Geoff Peters is one of the nicest and most professional product managers you could meet. I met him at a product management meeting where he described how a faith-based nonprofit, Compassion International, created their first new product in several decades, called Water of Life. To begin creating an innovation capability, Compassion did three things: Implement a phase-gate methodology for managing new product development.Train key employees on the principles of new product development using the NPDP certification process.Create an ideation event that started with a 2-day innovation retreat. Geoff developed the concept of providing safe drinking water, resulting in the Water of Life product, a simple and effe
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TEI 008: Customer Research Approaches – with Market Researcher Brian Ottum, PhD
07/04/2015 Duración: 31minGlobal Product Management Talk is pleased to bring you another episode of... The Everyday Innovator The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Brian Ottum is a market research specialist with 30 years experience in new product development. He started as a chemical engineer and joined Procter Gamble, contributing to Charmin, Pampers, and other products you know. He went on to earn a PhD in Market Research. Today, he helps Kimberly-Clark, Johnson Controls, Thomson Reuters and other companies with product development. BTW, he also is an amateur astronomer, star gazing since he was 12 years old – and he is serious – while he lives in Michigan, last year he built a remotely controlled telescope station in New Mexico to take advantage of clear skies. Highlights from the discussion include: Qualitative and quantitative approaches to customer research.New product development projects ca
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TEI 007: Simple Steps for Using the Minimal Viable Product Approach
31/03/2015 Duración: 15minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Andrew Warner is the master of learning from entrepreneurs. As the founder of Mixergy, he has interviewed over 1000 entrepreneurs, sharing what they did to become successful. Prior to Mixergy, he was an accomplished entrepreneur with an internet business selling greeting cards that generated over $30M/year in revenue. However, his path was not always paved with successes – he learned from his costly failures and mistakes – and eventually created Mixergy to discover how successful products and companies are created. Highlights from the discussion include: Product innovators and entrepreneurs struggle with the “counter-mind” that tells us our plans will not workAn example of the “counter-mind” is wanting to go for a run but your counter-mind t
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TEI 006: Studies In Organizational and Open Innovation – with Karla Phlypo, PhD
24/03/2015 Duración: 38minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Karla Phlypo is an avid dreamer, builder, artist, and scholar. She holds a Ph.D. combining research in social innovation, knowledge management, and decision science. Her background is in automotive product engineering. Although she has many interests, the common thread is contributing to a culture of sharing and innovation through collaboration. Highlights from the discussion include: Karla studied how people participate in innovation environments (open, crowdsourcing, and collaborative communities)Key contributors needed in innovation environments are solution providers that tend to be quiet (may not offer ideas until asked to do so), non-political, and boundary-less with a systems viewOrganizational innovation is improved by knowledge mana
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TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Developmen
17/03/2015 Duración: 30minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. George Farkas is CEO of an electronics engineering service company in the Pacific Northwest called Tsuga Engineering. His company creates portable power components for electronic devices, such as integrated power in backpacks and business cases. Over his career George has helped several companies develop products that provide customers value. He is also certified as a New Product Development Professional (NPDP) by the Product Development and Management Association (PDMA). Highlights from the discussion include: The winning product formula is developed by studying the customer and collaborating as a cross-functional team to deliver what the customer values.Using aggregate market data only, in isolation from real customers, results in a “me too” product
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TEI 004: “What does that mean to you?” - with Busines Strategy VP Louise Musial
10/03/2015 Duración: 45minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Louise Musial, VP of Business Strategy at PCD Works, is an author of numerous articles for technical magazines and lecturer on the topics of Innovation, Open Innovation, and business trends in R&D. Highlights from the discussion include: An example of a partnership with a University research group that led to commercializing a product that makes clean water from waste water.The need for innovation in water – availability of clean water and reclamation of waste waterDistraction-free innovation with the right people involved creates focusHow the problem is framed impacts the solutionPutting aside assumptions can create paths that lead to innovationsStory telling is a useful tool for product innovators – filter what is unnecessary and keep the message
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TEI 003: Innovation Lessons-Learned Creating StudioPress – with Brian Gardner
03/03/2015 Duración: 31minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Brian Gardner is the founder of StudioPress, creator of the Genesis Framework and Themes for WordPress, and Chief Product Officer at Copyblogger, the company that teaches business owners how to do online marketing that works. He is an ideal example of a product innovator and business creator. Brian saw a need and created a solution that people valued and were willing to pay for. He continues to be the “idea guy” behind product innovations at StudioPress. Highlights from the discussion include: Test the feasibility of product concepts with customers before beginning development. As an example, Brian asked people if they would buy a WordPress theme before he started creating itInnovative products are often borne out of necessity to solve problems and cre
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TEI 002: The Product Manager’s Most Powerful Questions: Ask “What Else” and...
24/02/2015 Duración: 34minGlobal Product Management Talk is pleased to bring you another episode of The Everyday Innovator. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Welcome to my first “Everyday Innovator” discussion with a product development professional. For my inaugural interview, I had the pleasure of discussing product development with industrial designer, Darshan Rane, who creates prosthetics for Otto Bock Healthcare. He enjoys creating products that provide an exceptional consumer experience. He has developed products in the fields of healthcare, fitness, and martial arts. Highlights from the discussion include: Industrial designers are found in a wide range of organizations beyond Apple and automotive manufacturers. They are involved in all aspects of innovation, from identifying ideas and conducting user research through product development and commercialization.Understand what users need and value by: