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Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest. Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients. In this episode… In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space? According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract pote

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs' Organization, where he connects with other successful entrepreneurs and learns from their experiences. In this episode… In today's digital age, cybersecurity is more important than ever. With ever-increasing cyber threats and attacks, how can your company proactively take measures to protect its sensitive data and information? According to Ran Geva, cybersecurity is critical in any company's ope

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market. Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies. In this episode… In the ever-evolving world of digital marketing, leveraging advanced technology and data is no longer a luxury — it’s a necessity. The ability to harness these tools can be the difference between a thriving business and one that falls behind. This episode is a treasure trove of insights for anyone looking to understand how data and technology can drive business growth. Jake Finkelstein, a revenue market

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces’ Cyber Command who headed the military’s Incident Response and Threat Hunting division to defend national mission-critical systems.  With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions. In this episode… As technology continually advances, cyberthreats are becoming more and more prevalent. Cybersecurity is a critical concern for businesses and individuals alike. So, how can you remain vigilant in protecting your assets and information from cybercriminals looking to exploit vul

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. He is a Wall Street insider and a private financial adviser and has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth. In this episode… Are you ready to take control of your financial future? It's time to explore investment options that can generate rewards and help your wealth grow. But with so many investment strategies available, how can you determine which is right for you? Investing is a powerful tool that helps you achieve your long-term goals and build wealth over time. But it's crucial to approach investing with a strategy that aligns with your un

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia. In this episode… In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results.  Enter Faizan Syed, the brilliant mind behind East Ri

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat’s approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what’s behind Eitan’

Eran Heffetz is the Co-founder and CEO of Bites, a game-changing training platform that offers the ultimate solution for training, communication, and engagement of the frontline workforce. It is a revolutionary content creation app that enables managers to easily create media-based professional units and seamless delivery of the units to employees via existing channels such as WhatsApp, Slack, SMS, and Microsoft Teams.  With past successes in hospitality, real estate, and technology, Eran co-founded eight restaurants and bars, is a board member of fintech startup Obligo, and is the Co-founder and Board Member of City People, which specializes in urban renewal projects. He is also a veteran IAF F-16 fighter pilot with experience as an executive in various industries. In this episode… Training and engaging the frontline workforce is part of increasing the overall performance of a company. But do you have the expertise, platform, or tools to streamline the training process and make it more efficient and effectiv

James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades.  James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine In this episode… Launching and growing a snack brand is no easy feat. It takes more than just having a quality product with great flavors. So, how can you be strategic and innovative to thrive in this competitive industry? Imagine your snack brand associating with the biggest names in the music industry, like

Cole Schaefer is the Co-founder of SMACKIN’ Sunflower Seeds, jumbo-flavored sunflower seeds roasted and seasoned to perfection. He is a self-starting college entrepreneur dedicated to creating products and services that improve the lives of others. Previously, Cole served as the Co-founder and Managing Partner of Blueprint Brands, a Venture Capital Analyst at Atland Ventures, and a Digital Marketer at Homi Inc. He holds a BS in marketing from the University of Minnesota.   In this episode… Are you a fan of sunflower seeds? Are you interested in finding sunflower seeds that offer unique and delicious flavors?  Sunflowers contain healthy fats, essential plant compounds, and several vitamins and minerals that can help reduce the risk of common health problems such as high blood pressure, heart disease, and cholesterol. Sunflower seeds are becoming increasingly popular for snacking straight from the bag, in trail mix, multi-grain bread, and nutrition bars. However, finding unique and delicious flavors can be a ch

Grace Erickson is the CEO of Zing Bars, a chocolate brand that creates nourishing wellness bars for health-conscious consumers. She has a wealth of experience in general management, marketing, operations, accounting and finance, and HR/IT. Grace has a proven track record of creating, planning, and building processes, metrics, and projects for small and medium businesses. She also serves on the board of directors at American Licorice Company.  In this episode… Do you have a sweet tooth for chocolate? As a mindful nosher, where can you get healthy and delicious chocolate bars you can enjoy? Nowadays, people are becoming cautious of what they consume. Health-conscious snackers are increasingly seeking nutrient-dense snacks. However, most of the available healthy snacks are less tasty. Grace Erickson shares their journey of creating wellness bars that are low-glycemic and free from wheat, gluten, soy, and any artificial ingredients or additives to provide a tasty and satisfying snack that's perfect for people on

Christopher Warman Sr. is the CEO of Chocolate Moonshine, a gourmet fudge, chocolate, and hand-painted truffle bar manufacturer. Using traditional cooking methods, Chocolate Moonshine uses French and Belgian chocolate, Madagascar vanilla, and pure sugar cane ingredients to make delicious confections. Chris began a career in confectionery in 1983 and has since been recognized as a leader in the fudge category. He also has over three decades of experience in manufacturing, retail, and wholesale distribution. In this episode… Do you have a sweet tooth for chocolate? Are you looking for the best places to buy delicious fudge and chocolate? Despite the growing awareness of potential health issues, people still crave delicious food. For chocolate lovers, Christopher Warman Sr. recommends purchasing confections from brands that prioritize healthy, pure, and fresh ingredients in their fudges. He shares his journey of becoming a leading figure in the gourmet fudge and truffle bar industry. In this episode of the Inspi

Shane Robbins is the Owner of Bulk Wild Bison, a brand that produces high-quality bison meat that's healthy and incredibly tasty. He is an industry expert in bison production and spends most of his time caring for his herds. Before Bulk Wild Bison, Shane worked for Coca-Cola as a merchandiser salesperson for 15 years.  Michael Goldstein is the Co-founder and President of Shrewd Food, a brand that offers hi-protein, low-carb, low-fat, and keto-friendly snacks across the globe. He is a dynamic, multi-faceted professional and leader with over 25 years of experience in product development, commercialization, co-packing, global key account sales management, budgeting, forecasting, and strategic planning. Michael is also a partner at Clever Cookie Corp and has a culinary and pastry background that adds to his resourceful executive skills. In this episode… Are you aspiring to be an entrepreneur in the food and beverage industry? What can you learn from experts to help you thrive in this space?  Starting a food brand

Carly Schildhaus is the Director of Public Affairs and Communications at the National Confectioners Association, the leading trade organization representing the US confectionery industry. The association promotes the unique role of chocolate, candy, gum, and mints in a happy and balanced lifestyle. Previously, Carly worked as an Associate Director of Development at The George Washington University, but now she serves as an outside reader. She holds an MA in media and public affairs from The George Washington University.  Theresa Bostic is the Co-founder of Kayla's Italian Ice, a brand that provides premium frozen desserts that are gluten, dairy, and soy-free, made with cane sugar. Her role in the company includes providing leadership development in business and training for potential franchise owners. Theresa also serves as an OE (Operating Experience) Trainer and Brand Ambassador of Delta Air Lines. She holds a bachelor's degree in human resources and an MBA in project management from Brenau University.  All

David Staley is the Co-founder and President of Digible, a company providing advanced digital marketing and technology solutions for the multifamily housing industry. He has extensive experience in digital strategy, has built businesses from the ground up at three start-up companies, and has led digital strategy initiatives for Hearst, Verizon, and Digital First Media. David has worked with some of the largest multifamily portfolios in the industry to develop digital solutions that not only drive leasing velocity but also increase NOI. He has been recognized for several prestigious awards, including the 2021 Top Workplace Awards, AdWeek's Fastest Growing Company, and the Guinness Book of World Records for the Greatest Distance Run on a Treadmill in 12 Hours. Reid Wicoff is the Co-founder and CEO of Digible. He has rich expertise in digital media, organizational change, leadership development, and enterprise strategy. Before Digible, Reid held high-level leadership positions at several Fortune 500 companies, i

 Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling.  In this episode… In today's fast-paced digital landscape, it's more important than ever to have a strong brand story. But do you have what it takes to create a great story about your brand?  A good story can help you connect with your audience and differentiate your brand from the competition. However, crafting a compelling story is easier said than done. It requires a deep understanding of your target audience, your brand's values, and the emotions you want to evoke. Nir Zavaro says hiring an agency specializing in storytelling can make all the difference. They can help you craft a narrative that resonates with

Scott Donnell is the Founder of GravyStack, the world's first gamified banking platform designed to help parents teach their kids and teens financial skills. He is also the Founder of Apex Leadership Co., a fundraising company developing fundraising plans that more effectively mobilize students and community members. His companies have equipped over six million kids nationwide with leadership, fitness, and financial competency skills.  Scott is also the Founder of Hapbee, a biotech company integrating physical fitness and mental wellness. He is a best-selling author of Value Creation Kid and hosts the Smart Money Parenting podcast, where he shares practical financial literacy tools for kids. In this episode… Are you worried about your child’s financial future? Do you want to equip your children with financial skills to help them grow into financially competent adults? You are not alone.  According to Scott Donnell, financial literacy and value creation expert, financial literacy skills prepare kids for their

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital agency owners and leaders who believe in the power of the mastermind concept to elevate the industry. Jon is a seasoned leader, strategist, and marketing expert whose entrepreneurial record includes having created two companies that averaged 4X ROI for businesses with branding and marketing models. He is extensively skilled in his industry and shines as a marketing strategist and sales developer. In this episode… Agencies and businesses need to stay relevant and competitive in order to thrive in today’s dynamic marketplace. How can you face market challenges and stand out as competition through your agency’s strategies? According to Jon Tsourakis, a seasoned marketing strategist and sales developer, hiring a team of experts specializ

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website’s conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a full

Chris Heivly is the Co-founder of MapQuest, a pioneering online mapping service that has refashioned how we experience navigation and geographic information systems. He has rich experience in entrepreneurship, including company-building experience, startup expertise, and venture capital investment as an early-stage investor. Chris is a best-selling author of the Build the Fort series — a renowned guide for startup community builders. He is also a prolific blogger on his website — www.heivly.com, a contributing writer for INC.com, and a sought-after public speaker on startups, startup communities, corporate innovation, and entrepreneurial ecosystem development. In this episode… Launching and nurturing a successful entrepreneurial venture takes effort. Whether you are a seasoned entrepreneur or embarking on your entrepreneurial journey for the first time, building a thriving business requires constantly learning new ropes and evolving your processes.  Chris Heivly, a seasoned entrepreneur and renowned “startup