Art Of The Float

With all of the excitement of launching the new Art shop (and the longest intro ever), get ready to pick up some tips for where to get your own merch printed or how to do it yourself. Where do you turn when you need some sweet float gear? Well, now you can hop over to the Art of the Float website (shop.artofthefloat.com) to load up on sweet AOTF gear, float merch, float and testimonial videos, and more! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Links Art of the Float Store! (shop.Artofthefloat.com) Bonfire (www.bonfire.com) BlankStyle (www.blankstyle.com) TransferXpress (www.transferexpress.com) AmerStampPrinting (www.amerstamprinting.com)

Drew sits down with James Harder of the FTA and the two chat about major changes that have taken place within the FTA. Find out about what you can get from the FTA now and what they are building for the future of the industry. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Let’s get controversial, floaty friends. He’s in the news, so we had to weigh in on the impact “Joegan” has had on the float industry and where the latest happenings are landing with each of co-host. The crew chimes in with a few passion points, the impact Joe’s love of the float has had on them, and where each stands on the current issues (or not). You’ll hear about pulling ads, staying Switzerland, and knowing your “whys”. And if you don’t really care about the whole thing, you should still chime in for a little surprise. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It’s a new year, and we have some fresh faces to share! If you haven’t heard, you can tune in to WATCH The Art of the Float Podcast on Youtube now! The crew took a few weeks off to recharge, enjoy the holidays, get sick, get a black eye, and then appreciate a sweet reunion that you get to witness. You’ll hear about our holiday adventures, how to move a ferry boat when you don’t need it anymore, and why you might consider moving to a new location, buying your building, opening a second location, or all of the above. This episode is all about the joy of - and riding the waves from - being in the float world. Even when things feel heavy for a bit, they eventually bounce back, come full circle in some way, and you can count your blessings while dreaming about Maine lobster. Links Kim's Magazine Article! (https://online.fliphtml5.com/ahotm/thxe/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Another wild year is coming to a close… in this episode, the crew shares how their holiday sales are going - including some recording-breaking days and someone who didn’t do a single thing for Black Friday or Small Business Saturday and has no regrets about it. Each person reflects on how the year has been professionally and personally, and how important it is to set strong boundaries, stick to your priorities, and remember your own self-care. You’ve heard it before, but it bears repeating because it’s the best thing you could do for yourself. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Warning: There's a bad word in this episode! It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit. Dylan, coming up on ten years in business, shares how price increases have gone for him over the years, as Kim recently implemented her first price increase in three years. You’ll hear some tips and strategies that helped Drew feel more confident in his decision to move forward with an increase for 2022. The crew tosses around several ideas, including pricing psychology and why certain numbers tend to “work” according to the experts, but why you might not want to put too much stock into that advice. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Adult Language Notice! Joey and Grace Le Penne from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of their center just a couple of weeks ago, so they joined the crew to share how their float love story started, how it grew and evolved, and why letting it go was the best decision for them after 8 years. From love at first float to navigating tense moments and the stress it added to their marriage, they share their journey of getting burned out, lessons learned, making the hard decision, working through several potential buyers, and finally finding “the one”. You’ll hear how a broker helped them get momentum and set boundaries around the process, how important it is to have your finances in order and always have an exit strategy - even if you don’t plan to sell - and what it’s like to take time to breathe on the other side of it all. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins the pod crew to talk about the power of the brain. Dr. Zelek shares a little history about how floating was used to treat alcoholism in Russia in the 80s. As a self-described “psychonaut”, his work dives into the depths of exploring altered states of consciousness, with the use of psychedelics, including tools beyond the scope of substances. He describes what a psychedelic state really is, and how we often seek those states, even as children, and how the notion of “lying on the couch” for therapy is in essence, its own form of sensory deprivation. We learn a few tips for preparing guests for potential psychedelic experiences of their own, as well as the importance of integration after a session. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

If you’re thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn’t own a float center, joins the crew to talk about her acquisition of a well-established yoga studio. Her heart-centered approach is one to which many float center owners can relate. Amy shares the behind-the-scenes decisions she had to make when evaluating taking over, why “staging” is important in any business - not just real estate, and why understanding your business’s unique value proposition is critical. You’ll also hear her two secrets to picking “the one” if you’re going into business with someone else, why it’s so important to have a professional team to guide you along the way, and what three big things you should look for before buying a business. Even if you’re not looking at making such a big move, you’ll also hear some indispensable themes about inclusivity and what your communications and mark

We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only floaty people would understand. We invited Jeanne Mills of Ocean Elements and Dawn Goldbacker on to share some stories and talk about why and how they came together. We hope you’ll find it as inspiring as we did! LINKS https://www.facebook.com/InfinityFloatNJ/videos/2773586406189409 Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It’s mid-October. Do you know what your holiday promotions are? NO? Don’t worry… neither does the crew! But don’t worry, you’ll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests - you’ll surely spark some ideas to get a jump start on your holiday planning in this episode. You’ll even hear why one co-host is anxiously awaiting the next big winter storm, and why another refuses to “invade someone’s home” ever again. Links Matt Phillips company on Facebook (https://www.facebook.com/itsaknowthing/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing water to pour through the front doors during a new employee’s 3rd shift alone. The old, historic building has presented many water challenges in the past, but like running any float center, it often feels like a game of whack-a-mole. As soon as one issue is fixed, another one pops up, as is the case with the water flooding into the reception area. If you don’t already, it’s a good idea to keep a ton of extra towels and a wet vac in your emergency preparedness kit. You’ll also hear how valuable a cotton swab can be… Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees. Gloria and Kim, both Float Conference board members, attended the event live and provide a recap of some of their favorite talks and workshops. This was the 10th annual conference, and it brought a ton of content - more than ever before - but not everyone got to experience it. Kim provides a little light on the challenges the board faced in hosting the first ever hybrid event. It wasn’t without its challenges, but there was a whole lot to celebrate too. LINKS https://www.floatconference.com/financials https://artofthefloat.com/2021/06/222-dr-feinstein-float-research-collective-brainstorm-speech/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://min

Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife

Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own consciousness, as well as psychedelics. Join us for a fun insightful conversation! Get your Float Conference tickets now at floatconference.com! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourage booking the next float, how to cull your email list, and why segmentation is a powerful approach, but email might not be the best place to put your efforts. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

In what section of the bookstore would you find your ideal client? It’s an intriguing question posed by our guest in this episode, Lauree Ostrofsky. Lauree is a business coach and marketing consultant who helps women build strong businesses and feel more confident putting themselves out there in a bigger way. She’s the author of Simply Leap: Seven Lessons on Facing Fear & Enjoying the Crap out of Your Life and I’m Scared and Doing it Anyway, a book about her brain tumor diagnosis at age 28. Lauree will walk you through a series of questions that will help you not only identify your target client, but also really get to know them and paint a picture about their lives so that you can create an experience that’s truly tailored to their needs. She’ll guide you through ways to start noticing that client when you’re out shopping at the grocery store and why it’s important to get really specific. You’ll hear some tips from Kim Hannan, our own in-house marketing expert, on how to create a named client avatar to help

As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of. The crew dives into the differences between your social media demographic and your membership demographic, because they aren’t always one and the same. You’ll hear different ideas for approaching ads, creating outreach programs, and how empowering your employees can be a critical piece of your marketing strategy. Links Float Conference (www.floatconference.com) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Everyone’s favorite podcast crews are all together at once! This week, the infamous Grashkahn - Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, so we asked them how it feels to be on year 3 of releasing the conference into the wild. Because it’s been a minute since the whole salty crew has been together, we also had to travel through time to see how pandemic life has been for the dynamic duo - sharing a household and three businesses. Spoiler: “Make work as fun as possible” is their motto. You’ll hear all about what to expect with the hybrid event this year, so you pick whether you want to attend in person or online, and why you might just want to arrive in Milwaukee a few days early (workshops! Sightseeing! More than cheese!), and stay a day or two late (Whirlyball what?!)! *Don’t forget to use our code ‘Floatastic21’ to save $50 on conference tickets! * Links www.floatconference.com Sponsors HelmBot (https://Helmbot.com) I-Sopod Floa