Sinopsis
Art marketing strategy, tactics, tips and FOCUS.
Episodios
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#34 The Best Art Doesn’t Win. The Art that Everyone Sees Wins.
27/04/2021 Duración: 40minFirst we come to terms with, then we sort how to solve for it, and the perspective of how long its gonna take. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#33 You don't have to get a whole lot right as long as you don't get a whole lot wrong
13/04/2021 Duración: 23minA Financial maxim that applies to the art business, your collector list, why it's a fundamental pillar if you want to be successful Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#32 The Art Selling Pyramid
03/04/2021 Duración: 25minWhat is it? Why understanding it is critical, and a call to action to bolt in the existing pieces you are missing Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#31 Our Top 6 Takeaways from the just released Art Market 2021 Report
25/03/2021 Duración: 43minSome background on the report, our top stats from it, and what it portends for artists and photographers in 2021 and lastly what you won't read in this report. https://www.artbasel.com/about/initiatives/the-art-market Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#30 The next big art-selling holiday is upon us. 30 days away.
06/03/2021 Duración: 35minMothers Day to Fathers Day to Q4 Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#29 Your NEW Most Important Metric
26/02/2021 Duración: 19minThe things that don't scale, video, and your new most important metric. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#28 The Basement Sale
20/02/2021 Duración: 24minAttention, The basement sale concept, its stumbling blocks, and how to get started. The Basement Sale Example https://www.youtube.com/watch?v=zmW5rm3aIMw Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#27 Why Your Art Business is Destined to Fail
13/02/2021 Duración: 23minThe basics, how art really sells, why you are failing at FB ads Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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# 26 How to Target High Net Worth Buyers
03/02/2021 Duración: 28minHow most think this happens, how it really happens, and what you can do right now to get better at it. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#25 Start with Demand & Work Backwards
22/01/2021 Duración: 33minHow to pick subject material, Where to start, The way most artists and photographers do it, a new way to do it Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#24 The Pivot What is it and why you need to start doing it yesterday
15/01/2021 Duración: 34minA quick intro, The pivot defined, historical examples, art examples, how to contemplate subject matter areas and how to get started Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#23 Looking to sell your art in 2021? You need to follow this list
06/01/2021 Duración: 01h01minHow you are gonna grow your business in 2021, some high-level business discussion and the fundamentals, and the things you simply cannot ignore if you want to thrive in 21. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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2020 A Year in Review: The Perfect Storm for Art & Photography Sales
05/01/2021 Duración: 01h24minAn intro anecdote, the Art Storefronts 2020 story, and the 2020 year in review Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#22 Extraordinary Events, Extraordinary Outcomes
18/11/2020 Duración: 18minLiving through great disruption, How its changing habits, how artists and photographers need to see the silver lining and embrace the coming changes Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#21 Art Sales up 300% Year over Year
13/11/2020 Duración: 44minIt's no time to gloat, 3 trends underpinning this years q4, and while there is still time to get into the game Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#20 Nobody saw your Sh*t : Why and what you can do about that
03/11/2020 Duración: 19minImportant advice for Q4, The fish and the surface analogy, and discounting. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#19 It's video, stupid
29/10/2020 Duración: 27minA play on James Carville's famous quote, The best way to sell art or photography, and why you need to be prepared to leverage video this q4 and really all day, everyday. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#18 Omnichannel Marketing this Q4
21/10/2020 Duración: 21minThe Equation, Attention, and Omnichannel Marketing Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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#17 Q4 and Pivot
17/10/2020 Duración: 25minQ4 and the coming sales, it's all just another muscle, and the pivot. Where to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.
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Sales not where you want them? Solve the problem
17/10/2020 Duración: 39minWhere to go from here? Have a question of your own? Join us for an Art Business Workshop. 3x Weekly Zoom calls where you can join other artists and photographers as we discuss the business of selling art both online and off. Come with your questions and get some free consulting. You can register here.