Loose Threads Inside The New Consumer Economy

#114. Broden Communications coaches figures ranging from C-suite executives and athletes to celebrities and job applicants on persuasive communication and media skills. We talk with founder Dan Broden about his work training executives on how to best navigate the press. Pressed Juice, a podcast by Loose Threads, talks with the journalists and PR leaders navigating this fast-changing industry about what warrants coverage today, how the media goes about covering it, and how both journalists and PR professionals define their relationship with brands throughout the process.

#113. Pressed Juicery is a California-based juice brand. We talk with founder Hayden Slater about how the company attacked offline retail from day one, when Pressed Juicery’s store consisted of a single refrigerator, and how the company grew to the more than 100 stores its operates today. Retail is Alive talks with the founders, executives, designers and builders illuminating the spaces and experiences defining modern retail.

#112. Supergoop is an SPF-first skincare brand. We talk with founder Holly Thaggard about how she decided to raise awareness in a highly misunderstood category while innovating products that put health and sun protection at the forefront. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#111. CDLP keeps it brief with minimalist men’s underwear. We talk with co-founders Andreas Palm and Christian Larson about how their background and passions in film, music and live experiences, as well as heritage and direct-to-consumer brands, combined to build a company of their own. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#110. Outlier is a men's techwear brand. We talk with co-founder Abe Burmeister about how the company is using Reddit, Instagram Live and Depop to drive conversation and sales. The Megaphone Podcast features marketers, analysts and advertising professionals navigating the roller coaster ride of building a 21st-century brand.

#109. Lively makes lingerie, swim and activewear for those who wear them—not their significant other. We talk with founder Michelle Cordeiro Grant about how her vast retail experience at Federated, VF Corp, Victoria’s Secret and Thrillist Media Group informed her digitally-native brand. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#108. Naadam democratizes Mongolia-sourced cashmere. We talk with co-founder Matthew Scanlan about how the digitally-native brand began moving offline in 2016 after seeking the legitimacy that comes with going offline, which led it to open its first permanent store in 2018. Retail is Alive, a podcast by Loose Threads, talks with the founders, executives, designers and builders illuminating the spaces and experiences defining modern retail.

#107. Rebag wants to resell your baggage—just not the emotional kind. We talk with co-founder Charles Gorra about establishing a marketplace for secondhand, designer handbags, entering offline retail and launching a new type of loyalty subscription. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#106. True Botanicals is a direct-to-consumer, all-natural skincare brand that puts clinical trials at the forefront of its marketing. We talk with Hillary Peterson, who founded the company to create the cleanest skincare products possible after being diagnosed with thyroid cancer. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#105. Inside the marketing journey of Parachute, which makes goods for the home. We talk with CMO Luke Droulez who joined the company as its first hire to discuss scaling with constraints and experimenting with a variety of channels and markets. The Megaphone Podcast features marketers, analysts and advertising professionals navigating the roller coaster ride of building a 21st-century brand.

#104. M.Gemi connects Italian craftsmanship with direct-to-consumer footwear. We talk with co-founder Cheryl Kaplan about M.Gemi’s drop model and emphasis on customer feedback in building an accessible luxury shoe brand. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#103. Primary builds basics for kids. We talk with co-founders Christina Carbonell and Galyn Bernard about how they applied their experience from Diapers.com to fuel a direct-to-consumer brand that makes simple and affordable children's apparel. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#102. Oars + Alps is a natural men’s skincare brand founded by women. We talk with co-founder Mia Duchnowski about launching a multi-channel brand from the ground up with a fresh perspective. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#101. Soko Glam is an online Korean skincare marketplace for education, discovery and connection. We talk with co-founders Charlotte and Dave Cho about building a curated ecommerce platform that brings K-beauty to American audiences. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

The Loose Threads Podcast will be back soon with a whole new slate of episodes and shows. Thanks for tuning in to our first 100 episodes featuring in-depth discussions with leaders across the rapidly changing consumer economy.

#100. Joya Studio creates candles, perfumes and soaps with design at the forefront. We talk with founder Frederick Bouchardy about his path to building a design manufacturing company that’s collaborated with everyone from A24 to Katz’s Deli. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#99. Proven Beauty customizes skincare by uniting customer reviews with machine learning. We talk with co-founder Ming Zhao about building a comprehensive database of clinical ingredients that ultimately grew into a vertically integrated company producing unique skincare regimens. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy. — Show Notes — Proven Beauty https://www.provenskincare.com/ Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom Full Transcript: http://LooseThreads.com/Podcast The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds,

#98. BILLY Footwear exchanges laces for zippers. We talk with co-founder Billy Price about how the adaptive shoe brand spiraled out of a personal need, only to grow into a solution for a wide swathe of customers in search of both convenience and design. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#97. Care+Wear creates apparel and accessories for medical patients and providers by merging function with style. We talk with co-founder Chat Razdan about how the company was founded to give clinicians and patients a better experience, working alongside them to solve real problems during some of life’s most challenging moments. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.

#96. Dirty Lemon quenches thirst with direct-to-consumer beverages. We talk with co-founder Zak Normandin about how the company uprooted the antiquated beverage industry to rapidly develop products and communicate with customers via text message. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.