Podcasting Smarter

Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony's expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History. Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged. "It's not too late to grow your show. It's not too late to implement these strategies and these terms." - Anthony Nwaneri Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of 'Why Your Podcast Isn't Growing'.  Anthony is an established authority in the realm of podcast SEO strategies, spec

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility. Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement. We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues. "Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more. We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized. "Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of mobile video recording and editing. Roni shares crucial insights on using your iPhone for high-quality video content, emphasizing the importance of using the back camera for the best results. Learn how to stabilize your recordings with affordable equipment like ring lights and ground stands to avoid shaky footage. "It's one of those things where you just have to figure out, start small, figure out what you can fit into your roadmap and your production process right now, and then start that. Build the routine like Roni's been doing, right, but build that routine into something where it becomes automatic. - John Kiernan We also explore various video editing tools, from Final Cut Pro to Descript, and discuss their features and advantages. Whether you're a seasoned editor or a beginner, discover how to enhance your podcast with engaging video clips. Additionally, we provide tips on integrating video

 Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of video podcasting with the Podbean team. Join us as we discuss the key benefits of integrating video into your podcasting strategy. Discover how video can enhance visual engagement, boost your show's growth, and strengthen your brand. Learn about various remote recording platforms and get practical tips on choosing the right equipment for different budgets. Whether you're a beginner or looking to take your production to the next level, this episode has something for everyone. "The big difference between doing an audio podcast and doing a video podcast comes down to the visual engagement piece. It's such a different dynamic than just hearing somebody pontificate whatever they're doing on their podcast. - John Kiernan Don't miss out on expert insights and actionable advice to make the most of video in your podcasting journey. Tune in now and elevate your podcast with the power of video! Here are t

Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool. John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact. Learn how you can effortlessly convert your extensive library of blog posts into engaging podcast episodes using advanced AI technology. "It really is just a whole new world for so many bloggers and text-based content creators out there." John Kiernan, Director of Content Discover the SEO benefits, multilingual capabilities, and quick turnaround times that make this tool a game-changer for content creators. Whether you're a seasoned blogger or new to podcasting, this feature opens up new avenues to reach and engage your audience. Don't miss this exciting episode that promises to take your podcasting game to the next level. Tune in and explore the future of content

Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content. Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy. "Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their conte

Welcome to another exciting episode of Podcasting Smarter!  In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement.  Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist. Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience.  "The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch Are

Welcome to another exciting episode of Podcasting Smarter!  In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business." Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach. "Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Mar

Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast. We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy. "Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that,

Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies. Unleash the full potential of your podcast with AI tools that will revolutionize your content creation process. What if I told you that AI can transcribe, edit, and even optimize your podcast, saving you time and increasing its success? Stay tuned as we uncover the unexpected ways AI is transforming the podcasting industry, and how you can harness its power to take your podcast to new heights. Are you ready to discover the game-changing AI tools that will elevate your podcasting experience? Let's dive in and explore the future of podcasting with AI. "AI has really helped us dramatically streamline so many different parts of the process. It gives us the ability to augment ourselves with tools and skills that we just did not ha

Welcome to this episode of Podcasting Smarter where we speak with Debbie West, Senior Account Director at Audere and delve into the significance of internal podcasting for corporate and internal communications. Discover why internal podcasting is gaining traction in the workplace and how it can complement traditional communication methods. Debbie shares insightful success stories and practical strategies for launching and maintaining an engaging internal podcast. Learn about the essential factors to consider, from strategy and content creation to measuring effectiveness and ensuring employee engagement. "Podcasting is becoming increasingly important for internal communications within organizations. As more people outside are used to consuming information via a podcast, they're more and more expecting that from their employer also." - Debbie West Whether you're contemplating starting an internal podcast or looking to enhance your existing one, this episode offers valuable tips and best practices to help you l

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date ranges, user interaction statistics, and geographical breakdowns. Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain. "There's so many things you can do with that data, and it really helps you build your strategy where, I mean, we know we love to nerd out on all things podcasting here." - John Kiernan, Dir. of Content We also explore the advanced features of Podbean's network plans, perfect for those managing multiple shows. Discover the benefits of having multiple

Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game. Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain. "Having that video as well is so complimentary, I think, to the traditional audio podcast.." - John Kiernan, Dir. of Content We also explore the exciting world of video podcasting. Find out how Podbean hosts video content, the benefits of the Unlimited Plus plan, and tips for managing video and audio RSS feeds. Whether you're looking to add a visual component to your podcast or host instructional videos, this episode covers all you need to know. Join us for an informative session packed with best practices and helpful tips to keep

In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefits of the patron program, enabling your super fans to support you with monthly donations in exchange for exclusive content. "You have to get rid of the fear of hearing no. So the only way that you can get people to support your show, get people to donate to your show, is just by asking them." - John Kiernan, Dir. of Content We also explore the PodAds platform, where you can insert your own ads into your episodes, promoting your offers, courses, and more. Whether you're a yoga instructor, a coach, or an entrepreneur, this episode provides valuable insights into building a sustainable podcasting business. Join us as we guide you through the tools and strategies to take

In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all. Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.   Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively. "And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 do

In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations.   Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers. Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine.  "The measure of success for 200 voices is the number of people who stop you or go, I heard

In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast. Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision. "200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution Dan shares fascinating behind-the-scenes tales of the production, expounding on t

In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands. "The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success. Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach. As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms. "Go hard on your niche. Comm