Smooth Business Growth 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue. Is there anything we can do BEFORE we get on the phone to pave the way for a great call? What do we need to know before we even pick up the phone for a sales call or consultation? What is the 80/20 rule and how does that help us in sales? Is there an ideal length of time for a sales call? Should we do much research before our sales calls? Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, land

In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business. It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)? What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business? Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People Learn strategies to get and keep long term s

So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress. Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site? What are the options and why is Wordpress the BEST solution? What membership plugins work best with Wordpress? What are the biggest headaches that entrepreneurs experience when building them? What do people struggle with the most when it comes to their Wordpress site? Founder of WP-Tonic WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress. WHAT MAKES ME

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail. Welcome aboard Yann I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads? Yann shares the 3 key systems to save time, automate and have an impact on results. What is the most efficient way to onboard your guests and why is a system key? Why is a content distribution infrastructure helpful? What system can you create to increase conversions? Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline

We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy! How can we tell if our site is ‘SEO Healthy’? Meg shares her 3 step health check. I’ve heard of a website and SEO audit, what can they reveal? Do we need to do anything different or special for podcast posts? What are your favorite SEO Tools and why? What changes do you see coming through the pipes in 2019? I love that you have on demand courses, can you share a bit of that? Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of G

Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact. I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you? There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way? I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that? As an entrepreneur we wear so many hats, especially when it comes to sales – how

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered: With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong? Where to start, and who can help? What is an SEO Strategist vs a specialist? What foundational things should we start with to improve our SEO? What is link building? Why do you say that organic traffic is dead? I mean how do you even know HOW you are doing in the marketplace? But there are changes in the industry correct that we need to be aware of? Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently ea

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips! Why are online courses such great business growth tools? Where do you start – a course outline then create the content? What online course platforms are your favorites? What are 5 mistakes entrepreneurs make when creating online courses? Can you share a few secrets on how to make online courses engaging?   Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling. Get a FREE Course Outline and other FREE Resources at: www.th

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad. How is the research you do before you guest on a show crucial? How can the pitch and your one sheet affect the quality of shows you get on? What are 3 mistakes that guest podcasters often make? Why is analyzing results from the podcasts so important? What can you do AFTER the recording to boost conversions and exposure?   Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diver

We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes. What are signs that you are outgrowing your accountant? What is the difference between a tax preparation, tax projection and tax planning? What SHOULD your accountant be doing for you? What is your account doing that can COST you thousands? What is a Tax Coach and how are they different? Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal i

Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears? What are 3 things you need to do BEFORE you look to freelance sites to set you up for success? What are some of the biggest mistakes that people make when hiring online? How is Freeeup different? Can you share some interviewing tips? Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live

Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need? What outlets work best for starting out? What are some tools to help us get featured? When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help? What’s newsjacking and how can that further you in the media sphere? What has the term fake news done to the credibility of media? What is your take on paid media. Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coach

Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition. Welcome aboard Carl I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition? Is it easy to assess WHO your direct competition is? How can you differentiate yourself and get ahead of the competition in your field? Can you use your competition to your advantage? How can you incorporate the top five complaints about your competition into your business plan? Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Som

For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail. Welcome aboard Jason What’s your take on the power of video for businesses today. What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’? Why did you create Animoto and how did it come into fruition? How can Animoto help us attract more clients or convert more customers? I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users? What are the favorite features of users? Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief th

I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth. We’ve heard of using hypnosis to quit smoking, lose weight, remove limiting beliefs, but I’ve never thought of it to help me in my business growth – why do you think that is. What do you say to those skeptical about hypnosis. Do you have to be in the room with a client? What do you consider a peak performance state of mind and how can that support business growth? You teach business owners to shift their mindset to eradicate scarcity thinking – for our listeners can you share something that can switch their mindset even a little? How can someone tell if they are not in peak performance and thus might need help creating it? Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and

We are chatting about some untapped potential that is LinkedIn Advertising with LinkedIn Ads Expert AJ Wilcox.  Last time we spoke you shared the different ways we, as entrepreneurs, can advertise using LinkedIn. Why is it such untapped potential? What changes have taken place over the past year? Video Ads are new – can you share what they are like, what is the cost? Lead Gen Form Ads – similar to Lead Ads in Facebook are also new! What are the benefits of LinkedIn Ads over Facebook? What is the new 4th Ad format Dynamic Ads and why it may feel like the creepiest one? It works great for getting company page likes. They also have carousel ads! Where should we start and what do we need to get started? What is the best type of campaign to start with in LinkedIn? AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live i

Le'ts learn to get creative with video with ex Google Product Manager, video tool creator and Co Founder of Kapwing Julia Enthoven. Video is clearly where it’s at when it comes to online and social media marketing, but as an entrepreneur it’s not always a strength. What are the biggest challenges we face? What are some of the biggest mistakes people make when it comes to using video? Besides shooting a video and uploading, how can we be more creative to attract attention? What are your top 3 tools and how can they help us market our business to attract more customers? What is your favorite tool that you can NOT live without? What is coming up that you are working on? Julia is the co-founder and CEO of Kapwing, an online video editor for creative professionals. Julia left her job as a Google Product Manager to start Kapwing last July with Eric Lu, another X-Googler. Before Google, she graduated from Stanford in Mathematical Computer Science and loves running, playing volleyball, and exploring San Francisco!"

Get ready for some high energy as I chat with Media Maverick TeeJ Mercer as she shares how we can Pimp our PR. Getting MSN, CBS on our website is one thing but being put on national TV with that kind of coverage seems unattainable for most entrepreneurs. Why does it feel so out of reach? TeeJ bust myths about tv media attention! What do you need to even be considered for TV media – what groundwork or assets do you need? If there is one thing we can do RIGHT NOW to get media attention? What can this type of media do for your business (besides make you look like a celebrity)? What are the first steps one needs to take to get started to achieve this kind of media attention? Dream national but act local – what does that strategy mean? Is there a right or wrong way to pitch? Tee J’s street cred: As one of Hollywood’s most highly sought after TV editors, for two decades I influenced the lives of millions through storytelling. I spent time with ABC, NBC, MTV, OWN, WeTV, The Style Network, HGTV, The History Channel

So you know I love tools and online apps so I’m super psyched to chat today with Oliver Wellington, start up junkie, and co-founder of the most popular audio to video creator on the market Headliner What spawned the start of headliner? Why are videos so key in social media? How do the audiograms help your podcast show exposure? What are the benefits of captions on the videos? Share the features Headliner has and how we can use it. I see you have a few new features – adding gifs, turning blogs into video... and headliner marketplace Oliver loves building startups from the ground up. He was co-founder at nRelate, a content recommendation engine used by over 100,000 publishers and bloggers. That company exited to IAC in 2012, and he continued to build it until 2015. He co-founded SpareMin in 2015, which was an app to help podcasters and guests connect for interviews, after moderate success, the company rebranded as Headliner, which is now the most popular audio to video creator on the market, with over 1000 vi

I am super thrilled to be speaking to author, speaker, and Facebook Ad Expert Mojca Zove. She’ll share some tips on how to create profitable Facebook Campaigns. You call it the science of FB Ads – how so? So many dabble in Facebook Ads on their own and try to figure it out – what are the 3 biggest mistakes they make in trying to do so? What should our goals be while creating FB Ad campaigns? Is it better to be general or specific in your targeting? How do we test and how does it optimize your campaigns? Most FB Ad experts are focused on the Cost Per Click – how come and why does it count (besides your budget)? What is a trend right now you are seeing in Facebook Ads right now? Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads. She's the author of The Facebook Ads Manual, and an international speaker. She recently successfully launched her first video course The Science of Facebook Ads. Super Spicy Media