Marketing Secrets

I've done over 50 interviews to promote the book, but this one was one of my favorites, I hope you love it! On this episode Russell is interviewed by fellow entrepreneur, Pete Vargas about how to get traffic. Here are some of the awesome things to listen for in this special episode: Find out the difference between buying traffic, and working for traffic. See how getting people to your product or service works the same way Hollywood gets you to watch movies. See why figuring out your dream 100 is the key to getting lots of traffic. And find out why having a platform is the best thing you can do. So listen here to hear Pete Vargas interview Russell about some of biggest secrets to getting traffic. Transcript - https://marketingsecrets.com/blog/302-some-stories-from-inside-of-traffic-secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Did your business get demolished because of the Corona slap? If so, here are the new rules of how to play and how to win. On this episode Russell talks about the game of being an entrepreneur and how part of playing is adapting to when the rules change. Here are some of the awesome tips you will hear in today's episode: Find out why in the 18 years Russell has been involved in online marketing, he has had to change the way he plays the game so many times. And see why if you do not adapt to the changes, and continue to fight for the rules to go back to the way they were, you won't make it in this business. So listen here to find out how you can go with the flow, and learn to play the game when the rules are changed. Transcript - https://marketingsecrets.com/blog/301-a-new-way-to-play-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices

I just launched the new Traffic Secrets podcast. If you want a sneak peek, check out today's episode! You can subscribe to my new Traffic Secrets podcast here! On this episode, Russell walks you through the introduction of his new Traffic Secrets book where you'll learn... The 2 reasons that Russell's business survived previous market crashes. Why evergreen traffic strategies are so important... especially right now. And listen until the end to find out where you can get 4 FREE FunnelFlix videos! Transcript - https://marketingsecrets.com/blog/300-check-out-my-new-podcast-traffic-secrets Traffic Secrets Podcast - https://podcasts.apple.com/us/podcast/traffic-secrets/id1504721836 Learn more about your ad choices. Visit megaphone.fm/adchoices

An interesting question that'll change how you get traffic into your funnels. On this episode Russell talks about what you need to do besides publishing every single day. Here are some of the things you will hear about on today's episode: Find out why you also need to be working your way into getting more traffic. Hear some of the things that Russell is doing that has contributed to at least 1/3 of his book sales. And listen to a story to help illustrate how often you need to be doing things in order to gain traffic. So listen here to find out how you can work your way into getting more traffic, so you can serve more people. Transcript - https://marketingsecrets.com/blog/299-how-many-interviews-did-you-do-today Learn more about your ad choices. Visit megaphone.fm/adchoices

I hope you're watching what I'm doing and not just reading about how I'm doing it. On this episode Russell talks about how he practices what he preaches when it comes to traffic when marketing his Traffic Secrets book. Here are some of the awesome tidbits you will hear today: Find out what the three types of traffic are. Find out how Russell uses each of the types of traffic to sell more copies of his book. And find out what Russell would do if he decided to start a new business from scratch today. So listen here to find out what kinds of traffic Russell is using to sell more Traffic Secrets books. Transcript - https://marketingsecrets.com/blog/298-the-traffic-secret-i-m-using-right-now Learn more about your ad choices. Visit megaphone.fm/adchoices

Fireside chat with the ClickFunnels / Funnel Hacker community. Learn more about your ad choices. Visit megaphone.fm/adchoices

With the economic shift, we have to shift how we're marketing or we are going to lose our customers and potentially our businesses. On this episode Russell talks about how when uncertainty in the world happens you need to make a shift in the way you market and offer your customers a life preserver. Here are some of the amazing things to listen for in this episode: Find out what kind of shift you have to make to sell to a market consumed with fear and uncertainty. See why Dean Graziosi was the last real estate guy standing after the last market crash. And see how you can market with a life preserver and better get through to your audience. So listen here to find out what shift you need to make in these uncertain times. Transcript - https://marketingsecrets.com/blog/296-the-shift-moving-away-from-pain Learn more about your ad choices. Visit megaphone.fm/adchoices

What you should be doing now... On this episode Russell talks about what the manana principle is and how you can use it to your advantage during this unprecedented times. Here are some of the awesome things to look for in this episode: Find out how Russell relates the movie, Forest Gump with the times of uncertainty that we are currently living in. Find out what the manana principle is, and while it's usually a bad thing, you can use it to help you. And find out how planting seeds today will help you prepare for the season of harvest. So listen here to find out how you can use the manana principle to come out of the other side of the Coronavirus better. Transcript - https://marketingsecrets.com/blog/295-how-the-manana-principle-will-prepare-you-for-tomorrow Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special episode with Russell's first ever guest interview, we hear from Joe Marfoglio about the best things to do to grow your YouTube channel. Here are some of the informative things you'll hear in this episode: Find out why thumbnails are so important to how many people watch your videos. Hear why Russell's long intro on Funnel Hacker TV cost him views. And find out what tool you can use to not only track your own videos, but also the videos of your competitors. So listen here to find out Joe Marfoglio's best tips to grow viewership on your YouTube channel. Transcript - https://marketingsecrets.com/blog/294-special-guest-reveals-top-5-youtube-traffic-secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode Russell gives us a behind the scenes glimpse of what is going into the Traffic Secrets book launch. Here are some of the awesome things to listen for in today's episode: Find out how long this launch has been in progress and what the steps have been. Hear about the different phases of launching something, and see what phase Russell is in now with Traffic Secrets. And find out when the book will actually launch, and what comes next. So listen here to find out all you need to know about what goes on behind the scenes of a big book launch. Transcript - https://marketingsecrets.com/blog/293-behind-the-scenes-of-the-traffic-secrets-book-launch Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell's PSA on the Corona Virus and how to protect your company during the storm. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode I answer a really cool question from Rachel Pedersen about what I would do over the next 10 years if I were to start over. On this episode Russell talks about now that he's 40, what he would do differently if he was still 30. Here are some of the awesome things to listen for in this episode: Find out why Russell compares the journey of a funnel to the journey of parenthood. See what Russell's favorite thing to do in his business is, and why he says he wishes it worked more like a "one night stand" for him. And find out what other marketer's journey he is jealous of, and wishes he would have done things more like them. So listen here to find out what advice would give himself, if he were still 30. Transcript - https://marketingsecrets.com/blog/292-my-advice-for-your-focus-over-the-next-10-years Learn more about your ad choices. Visit megaphone.fm/adchoices

An interesting thought that I got from some awesome person in Puerto Rico. On today's episode Russell talks about ideas and why it's okay if you happen to let some of them go. Here are some of the insightful things Russell has to say in this episode: Why finding out that if you miss a big idea someone else will execute on it should motivate you to actually execute on it yourself. Why you shouldn't beat yourself up if you don't execute on every idea you have. And why you should use your ideas to build up your abilities on how to execute ideas. So listen here to find out why Russell is no longer going to feel guilty about the 1000+ ideas and domain names that he has never executed on. Transcript - https://marketingsecrets.com/blog/291-what-happens-if-you-miss-your-big-idea Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of the Mastermind.com launch and how it's going from good to great. On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode: Find out what Dean Graziosi did when the recent mastermind.com launch didn't go as well as they had hoped. See what Russell means when he says that these guys aren't better at launching than you, they are just better at tweaking and changing until they find what works. And find out how long it took before one of Dean's books took off, and what he did to finally make the first thousand sales. So listen here to find out what Russell means when he says you need to be able to iterate quickly. Transcript - https://marketingsecrets.com/blog/290-iterate-quickly Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you watch the Launch event that has over 460k people registered!?! Here was my small contribution. On this special episode you will hear Russell at the Mastermind.com launch talking about what it's like to be called to serve, and the reasons why maybe you're scared to take the step to accept your calling. Here are some of the awesome things you will hear in today's episode: Why being afraid to get started is okay, but you've got to do it anyway. Why being a "chapter ahead" is a good way to start. And why accepting not accepting your calling could be a tragedy not only for yourself, but for other people too. So listen here to what Russell had to say at the Mastermind.com launch with Tony Robbins and Dean Graziosi. Transcript - https://marketingsecrets.com/blog/289-my-thoughts-at-the-mastermind-com-launch Learn more about your ad choices. Visit megaphone.fm/adchoices

Why complexity is killing your funnels, and your business, and your life. On today's episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode: Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn't the answer. Hear an example of Russell and his team trying to make something more complex and why it didn't go anywhere for a long time because of it. And find out why simplicity could be the solution we are looking for in all aspects of our life. So listen here to find out why complexity doesn't make your business run better. Transcript - https://marketingsecrets.com/blog/288-a-return-to-simplicity Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever noticed that the years get faster and faster? Here's the secret to extend your years and extend the happiness of your life. On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode: Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it's the opposite of what Russell believed. Find out how you can use event horizons to prolong your life and happiness. And what kind of things happened on Russell's Puerto Rico trip and afterwards that made them event horizons in his and his kids' lives. So listen here to find out why routine is the death of memory. Transcript - https://marketingsecrets.com/blog/287-routine-is-the-death-of-memory Learn more about your ad choices. Visit megaphone.fm/adchoices

One small tweak that most people miss, that's the difference between teaching your framework and selling your framework. On this episode Russell talks about how he sells a framework and how it is different than teaching a framework. Here are some of the informative things you will hear on this episode: Why you sell frameworks almost the same as teaching them. What step is missing when you are selling. So listen here to find out the framework Russell uses for selling frameworks. Transcript - https://marketingsecrets.com/blog/286-my-framework-for-selling-frameworks Learn more about your ad choices. Visit megaphone.fm/adchoices

Now that you have developed your own frameworks, this episode will show you how to teach a framework so that people will understand it and are able to actually implement and use it. On this episode Russell teaches how to teach a framework. Here are the three steps that you need to follow: Tell the story of how you learned or earned your concept. Tell the strategy. Tell the tactics. So listen here for Russell's explanation of these three steps of how to teach a framework. Transcript - https://marketingsecrets.com/blog/285-the-framework-on-how-to-teach-your-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. Transcription - https://marketingsecrets.com/blog/284-the-5-step-framework-for-finding-your-voice Learn more about your ad choices. Visit megaphone.fm/adchoices