Marketing Secrets

How this external mission can actually transform your business forever. On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode: How Russell has been able to help the less fortunate by being successful in business. Why after this trip he will be focusing more on his new mantra, to liberate and educate. And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful. So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more. Transcript - https://marketingsecrets.com/blog/liberate-and-educate

It's finally live! Here is a behind the scenes look of some cool things we did and why we did them. On today's episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode: How you can share the Operation Underground Railroad documentary and help save children's lives by doing so. What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates. And what changes are still to come as Russell's team continues to make tweaks and polish up Project Mother Funnel. So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels. Transcript - https://marketingsecrets.com/blog/launched-project-mother-funnel

How to set your moral and your legal boundaries and then break the rules in the middle. On today's episode Russell talks about being a rule breaker while still being able to keep himself out of jail and out of hell. Here are some of the fun things he shares in today's episode: Why Russell considers himself to be a rule breaker even though he follows a strict moral compass, as well as a legal one. How some entrepreneurs can go too far with rule breaking if they don't have a moral compass to begin with. And how Russell can justify the rules he does break without going against his own morals as well as the confines of the legal system. So listen here to find out what kind of rules Russell believes are meant to be broken, and what kind aren't. Transcript - https://marketingsecrets.com/blog/keeping-yourself-out-of-jail-and-out-of-hell

I did some rare Q&A for a group talking about business and how it relates to God that I thought was unique and I wanted to share with you. On today's episode Russell talks to the Duck Dynasty audience about faith and business. Here are some of the questions he answers in this Q&A: How Russell prioritizes his with with his faith? Did he ever lose faith when business wasn't performing well? And does he feel he faces more temptation with higher levels of success? So find out the answers to these and many more questions on this special faith based episode of Marketing Secrets. Transcript - https://marketingsecrets.com/blog/q-a-do-god-and-business-go-together

The interesting truth behind what happens when you shift from being a generalist to a specialist. On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode: Find out why being a "jack of all trades" isn't good for growing your business. Why being the funnel guy has helped Russell become even more successful. Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business. So listen here to see why it's good to be a specialist. Transcript - https://marketingsecrets.com/blog/10x-your-income-when-you-become-a-specialist

Anne Frank house... Operation Underground Railroad... and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode: What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event. Why visiting the Anne Frank house had such an emotional impact on Russell. And how you can save someone in similar circumstances to Anne Frank in the present day. So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life. Transcript - https://marketingsecrets.com/blog/i-just-spoke-at-tony-robbins-event-the-unusual-insight-i-wasn-t-expecting

If there is anything virtuous, lovely, of good report, or praiseworthy, we seek after these things. On today's episode Russell talks about the teachability index, and why most adults no longer have it after completing school. Here are some of the other awesome things in this episode: Why adults are so unteachable as compared to children. How Russell was able to open his mind and become teachable at a Tony Robbins event. And why having a high teachability index will improve our chances for success in business. So listen here to find out how Russell regained his teachability and has been so successful. Transcript - https://marketingsecrets.com/blog/the-1-destructive-behavior-that-you-have-that-s-killing-your-success

Update on my "Entrepreneur of the Year" award, as well as a side of marketing that we never get a chance to talk about. On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down. Here are some of the other cool things you'll hear in today's episode: Find out if Russell won "Entrepreneur of the Year". Hear why Russell thinks being an entrepreneur is so similar to being a wrestler. And find out why it's so important to serve your customers at a high level when times are good for you. So listen here to see why you should always be serving at the highest level possible, despite if times are good or bad. Transcript - https://marketingsecrets.com/blog/the-invisible-marketing-technique-that-ll-keep-you-profitable-when-times-are-down

If you want to see the impact that 'plata o plomo' had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today's episode: Get an update on one of Russell's friends that was previously discussed on the podcast. Find out how Russell's friend was able to give himself a plata o plomo situation in order to find some success. And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well. So listen here to find out what plata o plomo means, and why it's so effective in helping people achieve their goals. Transcript - https://marketingsecrets.com/blog/my-new-favorite-plata-o-plomo-story

Stop worrying about those people who aren't willing to vote with their credit card. On this episode Russell talks about why you shouldn't care what people think when they don't vote with their credit cards. Here are some of the insightful things to listen for on today's episode: Why you shouldn't listen to trolls that comment mean things on your Facebook ads. Who's opinion you should be listening to when it comes to how you sell your product. And what voting with your credit card even means. So listen here to find out why you should only be concerned with your customer's opinions of you. Transcript - https://marketingsecrets.com/blog/who-gets-to-vote-in-the-election-about-you

The quickest path to launch your entire expert business fast. On today's podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode: Find out the three easy steps it would take to get started and begin making money overnight. Find out why if Russell were to start from scratch he would use this method. And hear a few examples of front end products, and upsells that would be easy to do. So listen here to find out how easy it could be to get started on a mini business overnight. Transcript - https://marketingsecrets.com/blog/how-one-presentation-can-change-everything

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle. On today's episode Russell talks about a lesson he learned recently from his former high school football coach that applies to all aspects of life. Here are some of the inspirational things you will hear in this episode: What advice Russell's football coach would leave his children, which is good advice for everyone. Why doing hard things increases our capacity to do even harder things, eventually making us amazing. And why it's important to always be working towards doing more and more hard things so that when our moment in the sun comes, we can really shine. So listen here to find out why it's important to do hard things. Transcript - https://marketingsecrets.com/blog/do-hard-things

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers. On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today's episode: Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them. What it means to create a universe in your company and how some of Russell's followers have been able to do it. And why you should be thinking about how to create a universe of your own for people to follow and get excited about. So listen here to find out how Russell has surpassed a few legends and how he's been able to build his own universe inside of Clickfunnels. Transcript - https://marketingsecrets.com/blog/moving-from-a-mass-movement-to-your-own-universe

My big ah-ha after spending the last twelve hours working on project Mother Funnel. On today's episode Russell talks about how he's simplifying things to make it simpler for his customers and why that is the key to helping his customers achieve the result he promised them. Here are some awesome things you will hear in this episode: What Mother Funnel is and what it will simplify for Clickfunnels customers. And how simplifying the process of building a funnel and successful business will help more people get to the Two Comma Club. So listen here to find out what Russell is doing to simplify Clickfunnels, and what you can do to make things simpler for your customers as well. Transcript - https://marketingsecrets.com/blog/want-a-bigger-paycheck-simplify-the-process-for-your-customers

The two polar opposite mindsets that will either make you, or break you. On this episode Russell talks about having belief in your own success in order to actually be successful. Here are some of the awesome things he mentions in this episode: Why you shouldn't have the Michael Moore view of success being a freak accident. Why believing in your own success will increase the likelihood of you achieving what you're trying to do. And why being a skeptic has a zero percent success rate. So listen here to find out why if there is one, there could be two and you could figure out how to be number two. Transcript - https://marketingsecrets.com/blog/if-there-is-one-there-could-be-two

Most entrepreneurs don't love history or math, but when they understand this principle, it'll make it really, really fun. On this episode Russell talks about knowing the history and math of your industry to be able to grow your business. Here are some awesome things he discusses in today's episode: Why knowing the history of your industry will make it easier for you to market and grow your business. What it means to know the math of your business and why that helps it magically grow. And Why it's important to remember that you are not entitled to success just because you worked hard. So listen here to find out why if you know the history and math of your industry, you are more likely to have success within it. Transcript - https://marketingsecrets.com/blog/the-history-and-math-that-will-actually-grow-your-company

One of my biggest take-aways from this month's inner circle meetings was this... On today's episode Russell talks about hearing Alex Charfen say something in passing at the latest Inner Circle meeting and why it was so important to make him stop and point out what he said to everybody in the meeting. Check out a few of the other things you will here in this episode: Find out what Alex said that Russell had never noticed before, but that he's been doing all along. Hear why it's so important to defend and advocate for your dream clients. And Find out how Russell has used social media platforms to go from 10,000 clicks an email to 250,000 customer interactions per day. So listen here to find out what Alex said that was so important, and how you can use it to connect with your audience on social media and in turn increase your customer interactions each day. Transcript - https://marketingsecrets.com/blog/the-big-secret-defend-and-advocate

I heard something really cool today while listening to Frank Kern's podcast and I thought I'd share it with you. In this episode Russell talks about listening to Frank Kern's new podcast and why he says that the information age is over. Here are some of the other things you will hear in this episode. Why Frank considers the information age to be over and why Russell thinks that is so profound. Now that the information age is over, find out what the next phase is. And see why the specialized insights you have are going to so important. So listen here to find out why Russell agrees with Frank Kern when he says that the information age is dead. Transcript - https://marketingsecrets.com/blog/the-end-of-the-information-age-the-next-phase-is-____

After spending time with 100 entrepreneurs inside the Inner Circle over the last two weeks, this was my biggest take-away. On this episode Russell talks about why there comes a point where money doesn't matter, as long as you're trying to grow your business for the right reasons. Here are some of the awesome things you will hear in today's episode: Why Russell stayed up until 3:00 am to buy whatever he wanted on eBay, but only managed to spend $650. Why when you scale your business just to make more money, it's for the wrong reason. And why when you finally start asking the right questions, the money will start to flow. So listen here to find out why money doesn't buy happiness, but finding new ways to serve your customers will. Transcript - https://marketingsecrets.com/blog/when-you-shift-to-this-question-everything-will-change

Last night as I was recording my new podcast, I realized why most of us get scared when we're about to publish something we really, really care about. On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode: Why he re-recorded another podcast he's doing a few times, and was still afraid to push publish. Why in the decade he's been publishing podcasts, webinars, videos, etc... he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that. And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too. So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message. Transcript - https://marketingsecrets.com/blog/what-to-do-when-you-re-scared-to-death-of-clicking-p