Marketing Secrets

The three step framework to move people through your upsells, as well as your value ladder. On this episode Russell gives a brief description of how the value ladder works in very simple terms. Here are some of the awesome things to listen for on this episode: Hear about the three tiers that are in the value ladder in simple terms. And Hear how Peng Joon uses in his three tiers. So listen here to hear this awesome, simple explanation of the value ladder. Transcript - https://marketingsecrets.com/blog/278-do-it-yourself-done-with-you-done-for-you Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the keys of success, is breaking the pattern of frustration and rebuilding a pattern of curiosity. On this episode Russell talks about realizing that he sees things differently than other people. Instead of getting frustrated with a situation he gets curious as to why it is that way and figures out a way to fix it. Here are some of the awesome things you will hear in this episode: Find out what experience Russell had that helped him forego frustration and jump straight to curiosity and be able to fix a problem. See why Russell thinks being frustrated puts the problem on someone else, whereas curiosity brings it back to you. And find out how you too can switch your brain to look through the lens of curiosity instead of frustration. So listen here to see how curiosity helps solve problems, while frustration puts the blame on someone else. Transcript - https://marketingsecrets.com/blog/277-the-lens-of-curiosity Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes look at how I create 8 presentations in less than two weeks. On this episode Russell shares how he prepares for Funnel Hacking Live, and what kind of work goes into each presentation, including: How he organizes each presentation inside Google Drive. How he makes each slide, and who makes it look so pretty. And how he gets it all done in just 2 weeks time. So listen now to find out all that goes into each of the 8 FHL presentations that Russell will be doing this year. Transcript - https://marketingsecrets.com/blog/276-how-i-prep-for-fhl Learn more about your ad choices. Visit megaphone.fm/adchoices

How your message can impact more people than you ever thought possible. On this episode Russell talks about doing a live training and how many views were consumed in just 3 days, and that it equaled out to about 5 years worth of time. Here are some of the awesome things to listen for in this episode: How the math of views equals out to be 5 years. And how this type of training differs from traditional schooling, or even the teachings of Aristotle. So listen here to Russell talk about how amazing it is to be able to teach so much content in such a seemingly small amount of time. Transcript - https://marketingsecrets.com/blog/275-5-years-of-training-in-a-weekend Learn more about your ad choices. Visit megaphone.fm/adchoices

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will from the following people on part two: Daniel Den Joe McCall Ray Higdon Krista Mashore Sarah Petty Marley Jaxx Eric Beer Katie Richardson Thomas Shipley Nicholas Bayerle Mike Arce Joe Marfoglio Chris Baden So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. Transcript - https://marketingsecrets.com/blog/274-the-top-marketing-secrets-from-my-inner-circle-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will hear from the following people on part one: Peng Joon Andrew Argue Rachel Pedersen Joshua Latimer Pedro Adao Jayme Amos Jaime Cross Annie Grace Alison J Prince Ryan Lee Stacey Martino Bart Miller Julie Stoian So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. Transcript - https://marketingsecrets.com/blog/273-the-top-marketing-secrets-from-my-inner-circle-part-1-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

How to shortcut 10 years of growth into one year. On this episode Russell discusses how he has been strategically planning the big domino move to propel Clickfunnels forward 10 years. Here are some of the awesome things you'll hear in today's episode: Find out who Russell learned the big domino technique from and how it differs from his own technique. Why Russell had to look at the question from a new perspective to be able to find the answer he was looking for. And see why you too should look at your business from a different lens in order to be able to find the answers you're seeking. So listen here to find out how strategically planning for a big domino effect, Russell plans to propel his business forward in growth. Transcript - https://marketingsecrets.com/blog/272-the-one-big-domino-for-the-next-10-years Learn more about your ad choices. Visit megaphone.fm/adchoices

A way to structure your funnels and your content for maximum happiness to you and your customers in 2020. On this episode Russell talks about a new structure he is going to roll out for 2020 which allows him to be creative, but gives his team the structure they need. Here are some of the insightful things to listen for in this episode: Find out why Russell isn't a planner, but why that can be hard for his team. See why having everything too planned out is so hard on Russell. And hear Russell's new plan that allows him to continue to be creative, but still gives the team structure. So listen here to find out Russell's new plan for 2020, and see if you can adjust it to fit within your own business. Transcript - https://marketingsecrets.com/blog/271-the-90-day-funnel-structure-for-2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

The only way to 10X your business is this. On this episode Russell talks about having his end of year meeting, and realizing how moving away from just info products is what allowed his business to make over 100 million dollars. Here are some of the awesome nuggets to listen for in today's episode: Find out why all the top businesses in the community have grown by finding something outside of the info product to sell. And hear what questions you need to ask yourself in order to figure out what your non-info product could be. So listen here to find out why you should start thinking about stepping outside of just having an info product if you want to grow your business beyond 30 million dollars a year. Transcript - https://marketingsecrets.com/blog/270-after-info-products-then-what Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret I found during my book rewrites to make sure people grasp the gold you're about to give them. On this episode Russell talks about finishing up the rewrite for his Expert Secrets book, and what kind of changes he has been making to it, and the Dotcom Secrets book. Here are some of the amazing things to look forward to in today's episode: Why Russell decided to rewrite his previous two books in time for the launch of the upcoming Traffic Secrets book. Why the new versions of the book are different, and what the difference is. And how you can use your story about learning or earning to make people buy in to what you are trying to sell. So listen here to find out what it means to learn or earn it, and how you can use it in your own business. Transcript - https://marketingsecrets.com/blog/269-how-you-learned-or-earned Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode Russell allows us to listen in on some personal advice that Tony Robbins gave him about where he should go with Clickfunnels, and why that may involve stepping down as CEO. Here are some of the surprising things you will hear in this episode: Where Tony thinks Russell should go next, and why he thinks selling Clickfunnels would be a mistake. What Tony has done with his own companies that he thinks would be a great move for Russell to make. And what makes Russell so good at what he does, and how he can continue to do what he loves without being CEO. So listen here to find out what Tony thinks Russell's next move should be. Transcript - https://marketingsecrets.com/blog/268-the-hard-truth-every-ceo-needs-to-hear Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode that is taken from a recent YouTube video, Russell talks about how he used the Dream 100 strategy to build a relationship with Tony Robbins over the last decade and a half. Here are some of the amazing things you will hear in this episode: Find out how Tony and Russell met. Hear why it took such a long time for the relationship Russell had with Tony to progress over the years. And see how eventually he was able to become partners with Tony. So listen here to get the whole story of Russell's friendship with Tony Robbins, and don't forget to watch the video on YouTube. Transcript - https://marketingsecrets.com/blog/267-my-12-year-dream-100-campaign-with-tony-robbins Learn more about your ad choices. Visit megaphone.fm/adchoices

I can't believe it, I actually found the secret to happiness; and it's not what I thought it was going to be. In this episode Russell talks about discovering the secret to happiness in the memories brought about in his family photos. Here are some of the insightful messages you will hear in this episode: Find out why categorizing all his photos made Russell find his happy place. See why Russell believes that happiness is found in the memories brought about by photos rather than in the event taking place in the photos. And see what software Russell is using in order to organize all his photos. So listen here to find out what Russell believes is the secret to happiness, so you can get happy too. Transcript - https://marketingsecrets.com/blog/266-i-found-the-secret-to-happiness Learn more about your ad choices. Visit megaphone.fm/adchoices

As I'm re-geeking out on Expert Secrets, let me show you something new that I found. On this episode Russell talks about re-writing the Expert Secrets book and how that lead him to doodle out the framework for a future based cause. Here are some of the awesome things he explains in this episode: How to build your own framework instead of teaching by just giving a mess of random information. And understanding what a future based cause is, with some examples from political elections. So listen here to find out how the updated version of the Expert Secrets book is going to be more clear and awesome than the old version before it actually comes out in May. Transcript - https://marketingsecrets.com/blog/265-the-framework-for-your-future-based-cause Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Collette's interview: What Collette thought of Russell when they met, and how they ended up getting married. What Russell and Collette's younger years together were like, and how they struggled to start a family. The moment Collette first realized that Russell was such a big deal, and what she thought of it all. So listen here to the super interesting first part or Collette's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/263-on-the-brighter-side-with-collette-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the second part of Russell's interview: Why it's okay to be afraid and to just move forward until you find your voice. Who Russell thinks is the coolest most influential person he's met as an entrepreneur. And why Russell credits Collette with keeping him humble and grounded. So listen here to the informative second part or Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/262-on-the-brighter-side-with-russell-part-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Russell's interview: Find out how Russell met Collette, and was able to snag such a catch. Hear about Russell's failures in business and how he was able to get past them. And see how Russell was able to overcome extreme introvertedness to become the amazing speaker that he is today. So listen here to the informative first part of Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/261-on-the-brighter-side-with-russell-part-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm giving you a challenge, try this for the next couple days and see what happens. On this episode Russell talks about a podcast challenge he did several years ago about changing the way you respond when someone asks how you're doing. He issues a new similar challenge where you change the way you respond when someone asks you to do something for them. Here are some of the awesome things to look for in this episode: Find out why changing the way you respond to someone can change your life and their life. Find out what kind of response you should give when someone asks you to do something. And see why Russell thinks this simple change can change everything. So listen here to find out how something so small has the possibility to shift your entire paradigm. Transcript - https://marketingsecrets.com/blog/260-try-this-simple-test-this-week-to-change-everything Learn more about your ad choices. Visit megaphone.fm/adchoices

A message from Annie Grace about the deeper meaning behind a funnel. On today's episode Russell shares a video from his Inner Circle member Annie Grace about when she discovered the significance of a funnel versus an hourglass. Here are some of the awesome tidbits you will find in this episode: Find out why Annie Grace was discouraged when she realized she couldn't have an impact on everyone she wanted to. And see how realizing the significance of an hourglass versus a funnel helped her feel good about her level of impact. So listen here to find out what Annie Grace means when she says she's an hourglass. Transcript - https://marketingsecrets.com/blog/259-is-it-a-funnel-or-an-hourglass Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't drink your own kool-aid. On this episode Russell answers a community question live for the Marketing Secrets show. He will talk about how he remains humble as he runs a business worth nearly a billion dollars. Here are the five things he remembers in order to remain humble: You are called to serve. Realize it's not you. It can be taken away. None of it really matters. And do not pay attention to the fans. So listen here to find out what each of these things means to Russell, and how they help him stay humble. Transcript - https://marketingsecrets.com/blog/258-how-to-remain-humble Learn more about your ad choices. Visit megaphone.fm/adchoices