Marketing Secrets

How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse. On today's episode Russell talks about his ability to tell stories that trump other people's and that's how he's been able to sell everything. Here are some of the amazing things you will hear in this episode: Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth. Find out what the difference is between better story telling and one upping someone else's story. And see why practicing better story telling in all aspects of your life will help you be a better story teller with your business. So listen here to find out how you can become a better story teller, to trump your customer's story. Transcript - https://marketingsecrets.com/blog/213-story-trumping Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes conversation with a bunch of young entrepreneurs. On today's episode, Russell talks to a class of young entrepreneurs about what it's like to start and run your own business. Here are some of the fun things in today's episode: How he got started with his first business of potato guns! He talks about what are the hardest, easiest, and best parts of being an entrepreneur. They discuss how risk is like riding a teeter-totter on a cliff... So listen here to enjoy this special, fun episode where Russell talks to kids about entrepreneurship. Transcript - https://marketingsecrets.com/blog/212-q-a-with-the-kids Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 3 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination". On this exciting conclusion of the Conversation Domination Presentation Russell talks about some of the platforms you can use to get people excited about your business. Here are some of the awesome things in this episode: How Facebook is a talk show, YouTube a sitcom, and podcasts are radio shows. How Russell utilizes each of these channels for his business, and how you could use them for yours. And why it's important to master these channels one at a time, before moving on to the next one. So listen here to final portion of Russell's awesome Conversation Domination Presentation from Funnel Hacking Live 2018. Transcript - https://marketingsecrets.com/blog/210-conversation-domination-part-3-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination". On this second part of Russell's Conversation Domination Presentation at Funnel Hacking Live 2018 he talks about the different “channels” on your phone that you can use to gain a following. Here are some of the awesome things you'll hear in this episode: Find out what channels would be considered a reality show, a talk show, a sitcom, and radio show. See why Russell is so obsessed with Instagram, and why he thinks it is the most powerful platform. And find out how you can get 10,000 followers quickly in order to use the "Swipe up" capabilities on Instagram. So listen here to the second exciting part of the Conversation Domination Presentation from Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/209-conversation-domination-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 1 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination". On today's episode Russell shares a presentation he did at Funnel Hacking Live 2018 about conversation domination. Here are some of the incredible things you'll hear in this episode: Why platforms like Facebook and Instagram are similar to TV channels in the 1960s. How Russell has been able to dominate on multiple social media platforms. And what the three types of traffic are, and how they work. So listen here to find out how Russell dominates the conversation, and how you can too. Transcript - https://marketingsecrets.com/blog/208-conversation-domination-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

The realities of isolation as an entrepreneur and what you can do to protect yourself. On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today's episode: Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months. How Russell is trying to combat the loneliness he feels as CEO of his company. And why it's so important to find a community that can support you in your journey as an entrepreneur. So listen here to find out why entrepreneurship brings isolation and how you can fight it. Transcript - https://marketingsecrets.com/blog/207-207-isolation-and-the-entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well. On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode: How to keep the momentum going even when paid ads aren't working. Why people who listen to podcasts are the best buyers. And how hitting the podcast circuit made Russell change the title of Expert Secrets. So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting. Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well. On today's episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you'll hear in this episode: Where Russell heard about being a producer of social media, rather than a consumer. Why Russell thinks this concept is key to getting his kids off their screens for the summer. And how becoming a producer will help Russell's children find their voices so early in life. So listen here to find out why being a producer is so important, and how you can use it to find your own voice. Transcript - https://marketingsecrets.com/blog/205-producer-vs-consumer-what-are-you Learn more about your ad choices. Visit megaphone.fm/adchoices

I did something this weekend that I've wanted to do for a decade and a half, and I'm hoping this episode gives you permission to do the thing that you've been dreaming about doing, but have been too afraid or too nervous to try. On today's episode Russell talks about attending his first wrestling tournament after a 15 year absence and why it should inspire you to do something similar. Here are some of the awesome things you will hear about in this episode: Hear about Russell's former glory days of wrestling, and the history behind his love of the sport. Find out why he hasn't wrestled in so long, and why he wants to get back to it. And finally, be inspired to do your own thing that you haven't done for various reasons, and just do it. So listen here to find out why Russell's wrestling again and why that should inspire you to do your own thing. Transcript - https://marketingsecrets.com/blog/204-my-first-wrestling-match-in-15-years-and-what-that-has-to-do-with-you Learn more about your ad choices. Visit

A really fun interview we did before the Mastermind.com launch. On today's special episode Russell interview Tony about a new course coming out with Tony, Russell, and Dean Graziosi. Here are some of the incredible things you will get to hear on this episode: Hear a little bit about Tony's humble beginnings and his road to becoming who he is today. Find out how Tony got started with mastermind groups. And find out what kind of things will be included in this new course. So listen here to see why Russell, Tony, and Dean Graziosi have created a course, and what it will be. Transcript - https://marketingsecrets.com/blog/203-my-secret-interview-with-tony-robbins Learn more about your ad choices. Visit megaphone.fm/adchoices

On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business. Why you have to find a category you can be king of in order to become a billion dollar business. How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell. And how to create a front end funnel to bring people into your software. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. Transcript - https://marketingsecrets.com/blog/202-a-consulting-call-with-my-mentor-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well. On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business. Why having too many upsells/downsells will make your customers turn on you. How removing complexity from software will make customers enjoy it more. And why the more significance you seek, the less you will actually get. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. Transcript - https://marketingsecrets.com/blog/201-a-consulting-call-with-my-mentor-part-1-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to see my top take-aways from the recent mastermind that I was at, with some of the top thought leaders in the world? On today's episode Russell talks about some of the things he learned during his recent trip to Puerto Rico for Brendon Burchard's mastermind group. Here are some of the amazing things you should listen for in this episode: Why Russell almost didn't go to the mastermind group, and how Collette convinced him that they should go. What some of the gold nuggets were that Russell picked up from people like, David Bach, Ethan Willis, and Rachel Hollis. And what mastermind group Russell recommends for you to be a part of for you to get the most success with your business. So listen here to find out what kind of awesome tidbits Russell picked up at the Puerto Rico Mastermind. Transcript - https://marketingsecrets.com/blog/200-my-secret-notebook-from-the-puerto-rico-mastermind Learn more about your ad choices. Visit megaphone.fm/adchoices

My favorite quote from Harriet Tubman and how it relates to you and your mission. On this episode Russell talks about a famous quote by Harriet Tubman and how he relates to it in the world of marketing. Here are some of the insightful things on today's episode: How Russell was able to relate a quote about slaves to his own life as an internet marketer. And how you can be like Harriet Tubman and Russell in your business by giving freedom to your customers. So listen here to find out how you can use your business to help free people who don't realize that they are enslaved. Transcript - https://marketingsecrets.com/blog/if-only-they-knew-they-were-slaves Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to increase your happiness level, and your income; one of the biggest keys is becoming a true artist. On today's episode Russell talks about why he's wrestling again after nearly 20 years, and he also discusses what it means to be a true artist in your field and how it is different from just being good at what you do. Here are some of the awesome things you will hear in this episode: Find out why Russell is wrestling again, and if it will still be possible for him to compete soon when he already hurt his neck. See what it means to be a true artist in your business. And if you aren't a true artist in your field, find out how you can become one. So listen here to see how Russell is a true artist of funnels and how you can become an artist in something you love as well. Transcript - https://marketingsecrets.com/blog/198-becoming-a-true-artist Learn more about your ad choices. Visit megaphone.fm/adchoices

What negative patterns did you get from your parents that are keeping you back from success today? On this episode Russell talks about a couple things that happened on his Disney Cruise that made him think about breaking negative chains in his generation history to make his posterity better. Here are some of the interesting things on today's episode: Find out what happens on the cruise that makes Russell think about why someone would act that way. See what some of the negative traits Russell decided to break from his own life. And see what some positive traits were that he received from his family that he has kept and even made better in his own life. So listen here to find out how you can affect future generations by discarding negative family traits, but keeping the positive ones. Transcript - https://marketingsecrets.com/blog/197-being-a-chain-breaker Learn more about your ad choices. Visit megaphone.fm/adchoices

As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I've reverse engineered it to show you how to have the same thing in your life. On today's episode Russell talks about why he's taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode: Find out what Russell's family's super bowl goal was for them to go on a Disney Cruise. Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration. And find out how you can follow Russell's lead by immersing yourself in any topic that you are interested in. So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling. Transcript - https://marketingsecrets.com/blog/196-the-secret-to-having-your-big-ah-ha Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm officially working on the secrets trilogy... Let me show you behind the scenes of how I'm doing it. On this episode Russell breaks down his process as he begins working on his Traffic Secrets book. Here are some of the informative things you will hear in today's episode: See why it takes a few days of planning before Russell will actually begin to write the new book. Find out why Russell is re-writing parts of both his Dotcom Secrets, and Expert Secrets books. And find out how Russell is using Trello to arrange all three of his books to make sense. So listen here to hear Russell's awesome way of getting his framework all together before he actually begins writing. Transcript - https://marketingsecrets.com/blog/195-my-book-writing-creation-process Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks. On today's episode you will hear part 4 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the hook is a little harder to catch onto, but why it's also the most important part. Find out why you should practice different hooks, much like a comedian practices different jokes. And find out how you can find examples of other hooks proven to work, and model your own after them. So listen here to the exciting conclusion of Russell's keynote presentation at Funnel Hacking live this year. Transcript - https://marketingsecrets.com/blog/194-my-funnel-hacking-live-keynote-presentation-part-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to part 3 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to tell stories and how those stories relate to the perfect webinar. On today's episode you will hear part 3 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the story you tell is so important in order to break down false belief patterns. Hear why the more complex the product, the more stories you have to have to sell it. And find out what kinds of stories break specific kinds of false beliefs, and how they are different. So listen here to hear the third part of Russell's keynote presentation at this year's Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/193-my-funnel-hacking-live-keynote-presentation-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices