Tradeshowguy Monday Morning Coffee

I'm in Las Vegas for the IFT 2017 show (that's the International Food Technologists), and I spend a few minutes discussing how I approach walking the floor of the show. Also, a quick look at the Beatles Cirque du Soleil show.

I take a look at blogging: what it takes, why to do it, how it works, what kinds of content you can use, and a little commentary on how it's worked for me at TradeshowGuyBlog.com.

TradeshowGuy Tim Patterson discusses the philosophy and application of continuing education for person and professional reasons. What does it take to be a lifelong learner?

TradeshowGuy Tim Patterson and Mel White, VP of Marketing and Business Development at Classic Exhibits discuss the pros and cons of renting vs. buying a tradeshow exhibit. What is best for your situation? http://tradeshowguyblog.com http://tradeshowguyexhibits.com

It's a holiday edition of the TradeshowGuy Monday Morning Coffee. Today I share five random things, including unpacking the new Sgt. Pepper 50th anniversary edition, a couple of cool podcasts and more.

What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, thanks to car problems, a 3-hour drive took about ten hours...

In this week’s TradeshowGuy Monday Morning Coffee, I share the various apps on my phone and laptop that I use in daily business work.

On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep people engaged in your booth. Remember, the key to tradeshow success is drawing a crowd (giving them something to see or do) and then knowing what to do once that crowd arrives

Got a chance to chat with John Halvorson of Transgroup Global Logistics this week for the vlog/podcast. John was a great interview, unloading lots of great information on the ups and downs and back and forths of tradeshow shipping.

As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new customers, but in a sense it’s even better to have new business from clients you’ve been serving for awhile.

Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with it!