Sinopsis
The mortgage and real estate industries have to innovate to survive in today's tech-savvy markets. Joe Welu brings insight and action items to help loan officers and Realtors make quantum leaps in production.
Episodios
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Opportunity or Destruction: The Current State of the Market
11/10/2018 Duración: 07minMargin compression and squeezed profits, rising rates and a market reset - are you playing offense or taking cover? Joe Welu explains how companies nationwide are dealing with increasing challenges. What best describes your company - proactive or panicking?
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Customer First Technology
02/10/2018 Duración: 09minCompanies and producers who want to move the needle need to have empathy for the customer experience. Joe Welu explains how to embrace the customer mindset to meet customer expectations.
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The Power of Personalization
11/09/2018 Duración: 09minIn order to win, companies need to cut through the noise and "get personal" with customers. Joe Welu explains how to use personalization to build trust and relationships at scale.
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Anticipating the Needs of Your Customers
07/08/2018 Duración: 06minCompanies and sales people are in a race to meet consumers' expectations. Joe Welu explains how to anticipate your customers' needs so you can interact with them on their terms, when they're ready to transact.
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Growing Profits in 2018 for Banks and Mortgage Companies
31/07/2018 Duración: 11minIn a climate of margin compression, more producers doesn't necessarily mean more profit. Joe explains what smart organizations are doing to increase productivity this year and beyond.
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Driving Business Outcomes with Digital Transformation
24/07/2018 Duración: 10minIn order for an initiative to be successful, organizations must define what success looks like. Joe Welu explains the difference between actions and results and how to leverage technology for the desired outcomes.
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Driving Growth with a Partner Mindset
22/05/2018 Duración: 07minBest of breed products and services work together with their customers to build great companies. Total Expert CEO Joe Welu explains the difference between "technology's old days" and how the partnership mentality and approach is revolutionizing business.
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Education-centric Marketing: Why it's Critical
25/04/2018 Duración: 06minFinding and delivering the data that your customers care about is critical in today's market climate. Joe Welu discusses the importance of establishing your expertise through education-centric marketing so consumers come to you when they're ready to transact.
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Recruiting & Retention: Key Drivers of Success
18/04/2018 Duración: 08minHow do you attract - and retain - "A" people? Joe Welu explains step-by-step what the companies who are winning do to bring in - and keep - the people who help advance the vision and grow the bottom line.
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Best Practices: Accelerating Innovation
27/03/2018 Duración: 08minThere are three things that successful companies and producers are doing to get ahead. Joe Welu explains what it takes to pull away from the pack in today's tech savvy market.
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Doubling Down on Marketing Innovation
20/02/2018 Duración: 07minWhen it comes to marketing, are you innovating or just coping? Joe Welu discusses why it's hard to disrupt the mega brands and explains how to remain relevant and avoid "getting eaten" in a changing market climate driven by technology.
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Legacy Technology Can Destroy Your Business
14/02/2018 Duración: 09minTechnology can propel or derail your business. Joe Welu explains what more than half of upper managers in financial services believe is holding their companies back from innovating and how to make sure you're on the right trajectory to succeed.
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Making Your Competition Irrelevant
07/02/2018 Duración: 09minTop producers know real success goes beyond transactional thinking when it comes to making clients for life. The same is true for your competition. Joe Welu explains how to innovate to remain relevant and on the radar of the people and community you serve.
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Top Industry Trends: The Rise of the Personal Brand
31/01/2018 Duración: 10minLarge organizations are leveraging the power of individual producers' brands for a win-win market approach. Joe Welu explains how companies and practitioners can align for mutual benefit and maximum success.
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Future of the Industry: The Innovation Council
23/01/2018 Duración: 05minThere's no "secret sauce," but there are best practices. Joe Welu explains how a group of mortgage, technology and other related companies will convene to discuss what's on the horizon for the industry and their approaches to execution that set them apart.
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Industry Game Changers: 3 Areas of Focus Driving Their Success
20/12/2017 Duración: 14minThis is the "golden age" of the mortgage industry and Joe Welu explains the three things all game-changing companies have dialed in and mastered.
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Leverage Customer Experience, Grow Your Brand
13/12/2017 Duración: 09minYour public persona is a powerful tool. Joe Welu explains how consistent, effective use of reviews and surveys can propel your marketing and your business.
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Slow season? Doesn't have to be
06/12/2017 Duración: 07minMotivated companies and producers can have a great December by doing what their competitors won't. Joe talks about finishing the year strong...
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Customer Profiling for Maximum Engagement
28/11/2017 Duración: 08minBefore a lead can convert, a customer has to engage. Are you addressing prospects with what they find relevant and helpful or just pushing your own agenda? Joe Welu explains the importance of customer profiling in growing your business.
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Regime Change at the CFPB - What's Next?
21/11/2017 Duración: 04minThe resignation of Richard Cordray opens the door for an overhaul to an agency that's been a political football. But don't think change will be big and fast at the bureau that's changed the way mortgage and real estate companies work together....