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What kind of business mistakes can a person make? There’s a slough of them: Legal formation mistakes, financial mistakes, advertising mistakes, productivity mistakes, testing mistakes… the list goes on! The best thing you can do for yourself is to learn from the mistakes of others. Let other people figure out the tough parts of business […] The post Avoiding Common Mistakes appeared first on CAKEpdx Blog » Podcast Feed.

Hopefully your business gets to the point where you can bring on some help. You want to own a business and not a job, right? So… How do you pick your first hire? During week 19 of CAKE we uncovered the ins/outs of hiring your first employee. Learn how to legally use interns and volunteers […] The post Hiring Your First Employee appeared first on CAKEpdx Blog » Podcast Feed.

Everyone has a fear of public speaking, it’s only natural. If you don’t get even the slightest bit nervous, there’s something wrong with you. With that said, Ashkahn (co-owner of Float On) shared with us some tips that he’s accumulated over his years of speaking in front of colleges and conferences. Conquer your fear of […] The post A Guide to Better Presentations appeared first on CAKEpdx Blog » Podcast Feed.

      You can’t run from the fact that you need a professional website. Face it, in today’s marketplace if you’re going to do business, you’ll need a website. You don’t have to hire a graphic designer, web programmer, or content copywriter to have a professional presence online. In this week’s CAKE we discussed […] The post Learn the Basics of WordPress appeared first on CAKEpdx Blog » Podcast Feed.

This session of CAKE dove into the world of testing. We primarily focus on using the scientific method when it comes to our business decision making. It may sound a little nerdy, but testing out your ideas will save you a lot of time and money by not chasing things that aren’t important. There are […] The post This is Only a Test appeared first on CAKEpdx Blog » Podcast Feed.

What colors and fonts do people respond to the most? Where should you place your call to action? What the heck is the rule of thirds? We dove into the world of design this week with CAKE. There are a slew of tips that one can easily implement to make their website, brochure, or whatever […] The post A Touch of Design appeared first on CAKEpdx Blog » Podcast Feed.