Digitally Overwhelmed

This is such a good question and one that I took for granted in many ways, since I’ve seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills.    There can definitely be cross over between each of these roles.   Also, you might have someone who is a super technical Web Developer, but they aren’t thinking about the overall strategy of how those changes on their website are going to help them reach their business goals. Whoever you hire, make sure you are clear on the role they play in terms of them understanding your business and how you make money.  If you have a specific technical job that you need, of course you can hire someone to just do that. Having a strategic mind on your team, can ensure you are focusing on the right things at the right time and in the r

Last week I did a post on how to start doing SEO on a new site and this week I’m juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they’ve been online, when I mention age here, also take into account how intentional you’ve been with your blog writing and SEO. Have you specifically picked and used new keywords? Have you looked at your Google Analytics data? Have you thought about the experience you want people to have when they first find your site?  You could have a site that is over 5 years old and barely attracting any traffic, vs. a 3 year old site that you’ve worked on very consciously, that is brining over 10K visits per month.  To quantify this blog post and podcast episode, I decided to give it a specific number of anything over 3 years but I’d say the 3 - 5 year range is good here. In the future, I might do another episode about even older sites and what it means to them to do SEO.   Website Links: Full episode show not

I’m writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it’s just a different reality. Maybe that “awkward” feeling is something that also happens when you are first trying to work on your website traffic. Sometimes things can feel off at the beginning and you keep wondering what you are doing wrong. You aren’t doing anything wrong my friends! This is all part of the process of doing SEO and there are some simple steps you can take now so that over time your traffic will grow and it will be easier. I want to clarify that this article is for a website that is already live (I’m considering doing a whole other episode on what to do be before launching your site). And by “new”, I mean a site that is 1 - 3 years old.   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/new-websites/   Get email updates on all

When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system. During this interview we talk about: How she got started into referral marketing Results from her referral system Where to get referrals and starting to build that process Quality vs. quantity of contacts   Lauren’s Links: https://www.bixamedia.com/ More about Lauren: Lauren Pawell, MBA, helps entrepreneurs generate, qualify and nurture more leads online. She works with business owners on high-impact marketing efforts, so they don’t waste any time or money on tactics that won’t drive real results. Case in point? That time she generated $262,822.58 in sales for a client using only 9 emails.    As an online marketing strategist, Lauren has been featured in Copyblogger, appeared as a guest expert for places like 90 Day Year Live, Freshbooks, and LeadPages, and has taught as guest facult

The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can’t fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing. In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure because you can’t make any progress toward your goals if you don’t know where you currently stand. Awareness is the first important step of making any sort of change (in business and life!) and the audit does exactly that! So what does an SEO audit cover exactly?  Different experts cover different things, but at a high level, this is what is included in my own SEO audit process and I’ll be reviewing each one in detail below: Technical Errors Keyword + Content Review Outreach Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo/seo-audit-process   Get email updates on

It is immediately apparent when you talk to someone who is very passionate about what they do. Well, Kerri is one of those people. I jived with Kerri from the start because she is so grounded on how to show up on LinkedIn in a way that doesn’t feel spammy or cookie cutter (which reminded me so much of my own style with SEO). Books & Resources Mentioned in the Podcast: The Artist’s Way - Julia Cameron : https://juliacameronlive.com/the-artists-way/ Sara Silecky More about Kerri: I help people use their stories to grow their careers, whether they aim for a “job-job” or running their own business.  And, if you’re not sure what kind of work, I help with that too. Stories + Strategy. Kerri’s Links: https://www.career-stories.com/ https://www.instagram.com/careerstorieskerri/ https://ca.linkedin.com/in/kerritwigg   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/kerri-twigg?rq=Kerri%20Twigg   Get email updates on all podcast episodes (+ SEO tips, behind the scenes,

In this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie emphasizes the need for authors to identify themes in their books to effectively market them on Pinterest, and she shares her personal journey into Pinterest marketing, highlighting the long-term benefits of consistent content creation. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/debbie-gonzalez   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/dig

In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/molly-cahill Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! -

In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the evolving landscape of AI and SEO in digital marketing. She emphasizes the complementary relationship between AI and SEO, highlighting the importance of a solid SEO foundation for effective AI optimization. Cinthia shares insights on how her agency is integrating AI into their marketing strategies, including the development of custom AI assistants for clients. She also hints at expanding services beyond traditional marketing and announces an upcoming training session focused on AI optimization. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/seo-and-ai-march2025 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: ht

Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

In this episode, host Cinthia Pacheco discusses how therapists and counselors can enhance their digital presence, particularly through Google Maps and local SEO. She emphasizes the importance of a strong Google Business Profile, maintaining NAP consistency, and actively managing ratings and reviews to improve visibility and attract clients.  Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/get-ranked-google-maps   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. C

In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life).  Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RF

In this episode we dive into what it means to do SEO for local businesses, emphasizing the importance of understanding individual business needs, marketing styles, and audience engagement.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/local-seo-website Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

In this episode of the Digitally Overwhelmed podcast, Cinthia explores the theme of fear in entrepreneurship. She shares her unique experience of recording the episode while waiting for water to boil, using this metaphor to discuss how fear can take over business decisions.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/fear-and-business Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Musi

In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the intricacies of writing for SEO, emphasizing the differences between personal writing and content aimed at attracting website traffic. She normalizes the discomfort that comes with learning SEO writing and encourages listeners to approach it with curiosity. Cinthia highlights the importance of understanding keywords, creating valuable content for readers, and balancing personal voice with SEO requirements. She also touches on the evolving relationship between creativity and SEO, suggesting that over time, the two can harmoniously coexist.   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/writing-for-seo   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information abo

In this episode Cinthia discusses the complexities of redirects in SEO. She explains the importance of using redirects thoughtfully to enhance user experience and maintain website rankings. The episode covers different types of redirects, best practices for implementation, and the significance of monitoring their effects on page rank.    To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list   More information about the SEO course itself here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/are-redirects-bad-for-seo   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom I

I’m so excited to be taking you behind the scenes of the Homegrown Traffic SEO course. In this episode I’m going to be sharing a few different snippets from the different modules for you to get a taste of the SEO course is like.   To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting-list   More information about the SEO course itself here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/behind-the-scenes-seo-course   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digit

In this episode, Cinthia discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-structure   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snac

In this episode, Cinthia discusses how to learn from your competition data, specifically in relation to SEO competitive data. She emphasizes the importance of understanding your keywords and getting awareness of where you're ranking and getting traffic from.    Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/learn-from-seo-competitor-data   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music:

In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episode!    Danielle’s links:  Website: https://4cornerscfo.com/ LinkedIn: https://www.linkedin.com/in/danielle-hendon/ Instagram: https://www.instagram.com/4cornerscfo/   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/danielle-hendon   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ:   https://digitalbloomiq.com/podcast https://www.instagram.com/digita