Digitally Overwhelmed

After my previous episode with Paul Jarvis, I’ve been thinking a lot about what it means to grow and transform in business. The thing that makes it so confusing is that it’s actually super unique to everyone and that’s why it can be tricky thing to come by, especially when you are thinking of hiring someone to help you in your business.   In this episode, I get to talk to Sarah Noked, who owns a Online Business Management Agency, helping her clients systematize and improve the backend of their businesses. During this interview we talk about, 3 elements of growing your business sustainably, what is a virtual office, and how to stop bleeding money in your own business.   Sarah has a lot of information and also shares some tips for how to start systematizing the backend of your own business.   Listen to this episode 99 on iTunes (or any podcast app) by searching "Digitally Overwhelmed" or heading over to my site digimorphs.com/podcast.   Special page for podcast listeners: Sarahnoked.com/digitallyoverwhelmed   h

I've been craving to talk about Social vs. Search for awhile and I finally found the person to do it with - Jonathan Bentz!   What I've learned over the years of working in digital marketing is it's not about the tools or platforms..but instead about the strategy you use with those tools and platforms. If you aren't thinking what return you are getting on your marketing, it is easy to spin in circles when experimenting and getting distracted with trends.   Need extra help on your own SEO and feeling dizzy? Check out my SEO services here: https://www.digimorphs.com/services  If you are interested in talking through the possibility of working together, fill out my contact form here: https://www.digimorphs.com/contact   In this week’s episode, I talk to Jonathan Bentz of DOM (Direct Online Marketing) a Digital Marketing agency. We talk about the “digital circle of life” and how to balance your social post with your search (or blog) marketing.   Jonathan runs us through key factors when choosing which marketing p

Having a website can feel like owning a plant a time. You forget to water it or move it when the sun is too strong. But this is a crucial part of clients getting to know you and eventually buying something from you. In this episode, I talk to Eliza Bulz of Made for Profit Design and we discuss what 3 key elements you need to make your site successful for 2019. We also give you some easy actions to take to start this process today, whether it be making some small tweaks or hiring a Web Designer.  Eliza's Links: https://madeforprofitdesign.com/free-resources/ https://www.instagram.com/made_for_profit_design/ https://www.facebook.com/madeforprofitdesign/   More about Eliza: Eliza is a tech & operations expert for creative entrepreneurs who are new to the online business space. Her background is in computer programming, business research and international corporate finance. She has assessed and reviewed behind the scenes tech & operational systems of hundreds of companies worldwide. She created Made f

I love finding other inspiring women podcasters and Mara Glatzel is one of them. I happened to find her podcast (Needy - https://itunes.apple.com/gb/podcast/needy/id1389278344?mt=2) and immediately connected with her work.   In this episode we talk about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business. Mara's links: Podcast: theneedypodcast.com Cycle: maraglatzel.com/cycle Instagram: instagram.com/maraglatzel  More about Mara:  Mara Glatzel, MSW, reminds women that they are enough. In particular, she reminds nurturers, natural caregivers, people pleasers, highly sensitive humans, empaths, and women taking responsibility for things that aren’t theirs to own that they are enough. She is an intuitive coach and energy worker who helps women take up space in their lives. In online classes, live retreats, and on her podcast, Needy, M

This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are you big goals?   During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and understand your enough. This episode is for you if you are feeling lost about your north and want to align yourself back to what is right for you and your business.   Paul Jarvis is the author of Company of one: why staying small is the next big thing for business. His writing and ideas focus around the contrarian view that business growth isn’t always good, and isn’t always required. https://amzn.to/2RVi0Lp Company of One Book:  ofone.co Paul's Site: pjrvs.com   More information about the podcast at digimorphs.com/podcast Interact with me here instagram.com/digimorphs

I love planning and taking time to reflect on what is working/not working in my business.   That is why Juci (codeandglitter.com) and I are continuing our tradition of a yearly review episode. You can also check out the video version of the episode at bit.ly/2019magic   Check out full shownotes at digimorphs.com/podcast Hang out with me on instagram.com/digimorphs

Copywriting is one of those things that I really struggle with my business. The reality is I love to write but when it comes to writing copy for my business, I get so stuck.   In this episode, Shannon walks us through some copy tips that go beyond the strategy side of writing for your site. It’s all about embracing who you are and Shannon is a master at challenging us to embrace your own form of weird.   Follow along in this episode to feel some clarity around your writing and stop stressing about sounding different than everyone else.   Shannon’s links:   http://www.shannonolona.com/ https://www.instagram.com/shannon_olona/     http://digimorphs.com https://www.instagram.com/digimorphs/

I’ve told very few people about this (and now I wonder why) but one of the long term goals is my business is to contribute to more girls learning technology and coding. I still believe there are not enough women leaders in tech and this is impacting the world at large.   In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.   Finally, I talk about some key steps I think need to happen so that this slowly shifts to a more equal environment of women and men leaders.   Sources mentioned in the episodes:   Difference between men’s and women’s brains: https://www.psychologytoday.com/us/blog/hope-relationships/201402/brain-differences-between-genders Perception and Emotions in Men and Women: https://www.powerofpositivity.com/ways-men-women-think-differently/ Tech Diversity in 2018 : https://www.recode.net/2018/6/21/17489450/tech-diversity-inclusion-women-leadership-engineer-culture Women Tech Leaders t

Speaking in front of women is definitely something I love doing. And my good friend Laura Gmeinder does this in her own business: she is a public speaker who empowers women to uncover a career they love.   In this episode, we talk about negotiation in business, identifying the women connectors in your network, and how she asked for data on a guest post to define a speaking topic.   More about Laura:   Laura Gmeinder is a passion igniter.  She’s the Leading Lady at Laura Gmeinder Coaching & Consulting. Those in-the- know would tell you she’s a top rated coach, consultant and motivational speaker. Laura’s passion lies at the intersection of leadership development and business strategy. Her story? She survived a quarter life crisis, harnessed her reawakened sense of adventure, left her corporate HR job (after 14 years) and set out to make an impact in the world. She is an InBusiness Magazine “40 Under 40”, honored for her business savvy and civic contributions, a BRAVA magazine 2018 Woman to Watch and an Ath

This topic is something I’ve been craving to talk about for awhile. When it comes to marketing, we are all obsessed with results and I get it; isn’t that why we are in business? At the same time, approaching your marketing more as a marathon, than a sprint, can help balance out the different platforms we use to get our business out there.   During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.   I also include some steps you can take to evaluate all your marketing right now so you can diversify with intention.   Want to continue the conversation and review your marketing ecosystem together? Reach out to me here: digimorphs.com/contact and we can talk!     http://digimorphs.com https://www.instagram.com/digimorphs

You know when you meet someone who inspires you so much you can’t help but want to ask them all about their life? Well, Chauncéa is one of these women. I met her two years ago at the Yellow Conference in LA during the speakers dinner.   In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.   Once of the reasons I am so inspired by Chauncéa is she isn’t in a rush in her career and she is all about letting things happen naturally. Instead of by force.   More about Chauncéa:   Chauncéa Carothers is an accomplished Entrepreneur, Public Speaker, Mentor, Social Influencer, Digital Marketing Expert and Brand Strategist.  Chauncéa has been featured in Forbes, Refinery29, Buzzfeed and more!     Chauncéa applies her two bachelors degrees, extensive international travel, unparalleled creativity and

There are so many women out there who are launching books and I find that super exciting! I think it is great that publishing your work can be more accessible if you have something you want to share with the word in book form.   However, writing the book isn’t enough; marketing it and getting it out there can become a big project. But it doesn’t have to overwhelm you!   In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.   I want your book to be a huge success and getting it to your target audience is the whole point of writing it in the first place.   And if you are looking for extra help in getting found in Google through the book, reach out here: digimorphs.com/contact and we can discuss how we can work together.     http://digimorphs.com https://www.instagram.com/digimorphs/

For those of you who are listening from Season 1, you will know that Alvaro and I used to do monthly episodes, talking about tech news. I decided to bring Alvaro on for a final episode this year going through the big tech news for 2018 and some 2019 tech predictions.   In this episode we talk about:   How Facebook is regaining trust after all the security issues that came up this year. Steps you can take now to improve your online security and some tools to help Tech companies getting into non-tech spaces Some 2019 tech predictions, including how technology is going to start experimenting with human qualities     Articles and Resource Links:   Facebook + Trust: https://marketingland.com/facebook-coming-to-a-tv-near-you-249994 https://portal.facebook.com/ Google Breech: https://www.blog.google/technology/safety-security/project-strobe/ • Google Titan: https://cloud.google.com/titan-security-key/   Amazon raised the minimum wage $12 -> $15 : https://blog.aboutamazon.com/working-at-amazon/amazon-raises-m

I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.   Here are a few:   - 30% drop in site traffic over 3 months - Data gaps (0 data) in their Google Analytics - 404 errors across their entire site that wreak havoc   Making sure you have a solid migration plan in place BEFORE migrating your site is key to not losing visits after you launch your new site. Imagine getting so excited about your new site and then discovering that you are actually getting half the visits from your previous site. A bummer no?   In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration.   And if you need extra support with migrating your site, reach out to me here digimorphs.com/contact and we can talk through your migration plan.     http://digimorphs.com https://www.instagram.com/digimorphs/

My first ever coach Rebecca Tracey comes on the podcast today to talk about how she runs her business and how she has used heat mapping tools to judge the effectiveness of specific pages on her site. We also talk about what it means to trust the journey of your business, going through different business cycles, and how to analyze bounce rate on your home page.   I love Rebecca’s vibe and I think she has a lot to share about how to stand out uniquely online.    Rebecca’s links: https://theuncagedlife.com/ https://theuncagedlife.com/resources/     http://digimorphs.com https://www.instagram.com/digimorphs/

I always find doing marketing on social media a hit and miss experience, being vulnerable but also relating it back to my business. This week on the podcast, I got to talk to Shaina Longstreet, a Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections. On a mission to empower female visionary female entrepreneurs grow profitable and sustainable businesses on autopilot with beautiful brands and Squarespace websites. She owns Your Ampersand Studio (https://www.yourampersandstudio.com)   In this episode, Shaina shares her IG wisdom about how to interact with other people in a meaningful way on Instagram, including some of her own personal tips. We get into how she uses mood boards, the algorithm, and what metrics you need to be keeping an eye on in the app.   Shaina’s links: https://www.yourampersandstudio.com http://instagram.com/yourampersandstudio   http://digimorphs.com https://www.instagram.com/digimorphs/  

Getting results through SEO is my main focus for all my clients. Many of my clients come to me and are scared to do SEO because they come from a bad experience or have heard negative stories from others. This is what happened with Vanessa Berlin, one of my clients and during this interview, we talk about how working with me changed the way she did SEO on her site and the results she got.   We get into what the process was like working with me, and how she is able to keep replicating the success after working with me. I also share 3 SEO tips at the beginning on what you can do to grow your site traffic.   Vanessa Berlín, Image & Fashion Consultant, blogger, mother, wife based in La Jolla, CA. Her passion for personal care, style, and fashion, combined with her desire to be an agent for positive change, led her to create The Fashion Statement, an online fashion, beauty, and lifestyle destination. She has built an overall audience of 55,000 followers across her social media platforms who closely follow her b

Making Google Analytics not overwhelming is something I’m very passionate about. In this solo episode, I will walk through one dashboard that you can look at today in your Google Analytics to understand what is going on your site. And the cool thing is that it is already prebuilt, so all you have to do is open it up and spend some time understanding the data.   If you are looking for more support with your Google Analytics, reach out to me here: http://digimorphs.com/contact   http://digimorphs.com https://www.instagram.com/digimorphs/

It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Johnston is one of those people for me. She runs the Rule Breaker’s club, where she teaches women how to package and sell their brilliance.   In this interview with Courtney, we talk about some keys to scaling your business, why it’s important to step out of the solopreneur mindset, and how to motivate yourself to get things done. We also get into how she uses data to improve her sales funnel during a launch and how it determined the success of that launch.   Courtney’s work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her fiancé, Mohammed.   Links from the episode: The Four Tendencies by Gretchen Ruben (https://gretchenrubin.com/2015/01/ta-da-the-launch-of-my-quiz-on-the-four-tendencies-learn-about-yourself/) Denise Duffield-Th

Deciding what to invest in at certain times in my business has been crucial to the progress I’ve made. And when I heard about Erin Flynn’s (http://erinflynn.com) Mastermind this year, I knew I had to jump on the opportunity asap.   In this solo episode, I go into the process I took to decide this was the right event for me, what the actual mastermind was like, the other women I met there, and the results I’ve gotten so far from being the mastermind.   More info about Erin here: http://erinflynn.com https://www.instagram.com/erin3flynn/ Erin’s Teachable Courses for Web Developers/Web Designers: https://unstoppable.erinflynn.com/     http://digimorphs.com https://www.instagram.com/digimorphs/