Build Your Salon With Phil Jackson

What if you could simplify your marketing and still get incredible results? In this episode, I chat with business coach Adam Chatterley about the 'attention flywheel'—a no-fluff strategy for turning online browsers into booked clients. We talk websites, social media, Google magic, and how to create momentum that doesn't eat up all your time. If you're tired of posting endlessly and want a more sustainable way to grow your salon, this one's for you! Grab Adam’s free Attention Flywheel checklist and join his Monday Money Minute newsletter at beautybusinesssecrets.co/newsletter. You’ll also find him sharing tips on Instagram @adamchatterley.

Hello, hello, hello salon friend! Is August giving your beauty business the cold shoulder? You’re not alone—but that doesn’t mean you need to panic. In this episode, I’m unpacking the real reason your salon or clinic might feel a little too quiet this time of year (hint: it’s not just the holidays). Whether you choose to embrace the lull or market your way through it, I’ve got smart, strategic ways to use the slowdown to your advantage. We’ll cover how to: Reframe a quiet month into a business advantage Maximise training, memberships, and salon improvements Create clever offers and promos that won’t tank your bottom line Use your data to plan seasonally, not monthly This episode is your summer survival guide—and a big thank you to Zoca.com for sponsoring the show. Their AI-powered magic helps beauty businesses like yours attract dream clients on autopilot. Worth a peek, darling.

Hello, hello, hello, my salon friend

If you think blogging is “so last decade”, let’s fix that! These days, one well-written blog can bring you a steady stream of new clients—and thanks to AI, it’s easier and smarter than ever. Here’s the game-changer: your blog is now your 24/7 salesperson. While social posts vanish in a flash, a good blog hangs around for months (even years), quietly building trust and attracting the right people. But here’s what most salon owners miss—Google and ChatGPT are both looking for clear, helpful, human answers. Ditch the fluffy intros and the old SEO hacks. Give them real talk, solve real problems, and don’t be afraid to let AI spark new ideas (just polish it with your personal magic). Blogging in 2025 is about working smarter, not harder. You don’t need to post every week or write a novel each time. Consistency beats perfection, every single time. And with AI on your side, you’ll have more time for your actual clients—and maybe even a cheeky day off! With love and high-ticket dreams,Phil

Is your front desk a costly relic from another era? In this eye-opening episode, I'm sharing why the traditional salon reception desk is holding you back—and how ditching it can boost your business. Discover why going deskless isn't just trendy but essential for creating a seamless, modern client experience. Learn practical strategies, from empowering your team to leveraging tech, and start building a salon where every expense works harder.Key takeaways:Why the front desk is an outdated drain on your salon's resourcesHow removing reception can actually enhance client care and loyaltyPractical steps to transition smoothly into a desk-free modelThe technology and training you'll need for a frictionless experienceReimagining salon space to maximise profitability and client satisfaction

Are you still clinging to cash in your salon business?This week, I’m joined by @thecardmachineguy_ (Owen Toller) for a no-nonsense chat about the real cost of cash. From VAT headaches and banking fees to missed impulse purchases and risk management, we break down exactly why “cash only” might be holding your salon back.We’re talking:The psychology of spending and why card users spend moreWhat HMRC really thinks about cash-only businessesTime-saving, peace-of-mind benefits for salon ownersHow to reduce no-shows and protect your revenue with payment linksIt’s spicy, it’s smart, and it might just be the episode that changes your money mindset.Want to connect with Owen? You can follow him on Instagram at @thecardmachineguy_. Or DM me the word DOJO on @philjacksoncoach and I’ll send you his WhatsApp details straight to your inbox.

What if the real secret to salon success isn’t a business plan—but putting your lifestyle first? In this powerful episode, I challenge the hustle culture that glorifies overwork and shame around “small” businesses. Instead, I show you how to build a salon business that funds your dream life, not drains it. We’ll talk strategy, pricing, time boundaries, marketing sanity—and why your calendar should never be your enemy. If you’ve ever felt pressure to scale just for the sake of it or been told your goals are too small, this one’s for you. Listen now and let’s design a business that serves YOU, not the other way around.

Are you secretly worried that AI might replace you? You're not alone. In this empowering episode, I walk you through exactly why salon owners like you are actually in one of the safest—and most exciting—positions in business today. You'll learn how to future-proof your role, where AI can actually help rather than hinder, and how to start leading (not reacting) in this new tech-driven world. Plus, some sass, some science, and a serious pep talk from your queen of salons. Let’s fix that AI panic, darling.

Are you still “waiting for the right moment” to try AI in your salon? While you're dithering, your competition is levelling up. In this practical and punchy episode, I’m walking you through five super-simple steps to get your first AI assistant up and running – no fluff, no tech panic. We’ll cover choosing your platform, training it to match your salon’s voice, testing real tasks, creating a prompt bank, and building an AI habit you can stick with. Let’s turn that overwhelm into action, darling.

In this episode of Build Your Salon, I chat with Braden Weinstock—co-owner of EFoxx Hair and founder of Pretty Data (https://prettydata.co) —about how top salons are using smarter systems and AI to protect profits, keep staff, and plan for growth. We unpack why most salons fail to implement the day-to-day strategies that actually move the needle, how COVID changed the salon landscape forever, and why AI isn’t just a shiny new toy—it's your next team member. Whether you're still working behind the chair or dreaming of scaling your salon, this episode is packed with honest advice, systems smarts, and tech tools that actually work.

Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity. I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro. This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that! Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it.

Hello, my salon friend

Hello, my salon friend

Hello, my salon friend

Hello, my salon friend

Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue. You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do). If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you. Categories: Money, Goal-setting Meta Tags: salon memberships, predictable incom

What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester.From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients.If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable, you’ll love this conversation.

Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them!In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical, proven methods that work (even if your team hates selling).We’re talking:✅ The one simple tweak that makes clients want to buy from you✅ Why bundling retail into services can stop price comparisons dead✅ How to shift your team’s mindset from ‘awkward selling’ to ‘effortless recommending’Plus, I’m tackling the biggest mistake salon owners make with retail—and how to fix it fast.If you’re ready to turn your retail shelves into a real revenue stream, this episode is for you.