Build Your Salon With Phil Jackson

In this episode of the Build Your Salon podcast, I delve into my top five business resolutions for 2025 that promise to transform your salon experience from merely surviving to truly thriving. Join me as I explore the importance of understanding your salon’s financial health, enhancing customer experiences, and investing in your professional skills. Together, we’ll identify opportunities to diversify your income and streamline your operations to ensure greater productivity. As we approach a new year, let’s unlock the potential for profitability while creating an unforgettable journey for every client who walks through your doors. I invite you to join me on this inspiring journey towards success and growth. Don't forget to reach out if you need guidance – I'm just an email away!

In this episode of the Build Your Salon Podcast, I delve into the exciting transformations we're poised to witness in salon marketing as we approach 2025. As the hair and beauty industry becomes more competitive, I share key strategies for attracting and retaining high-quality clients amidst evolving dynamics influenced by AI technology. You’ll hear my thoughts on the crucial role of video content—how to embrace it comfortably and authentically, even for those who may feel camera shy. I also explore the importance of local SEO and building genuine connections within your community, moving beyond digital spaces to foster real relationships with clients. Join me as I dream up a vision for a year where marketing becomes more personal, targeted, and less promotional, allowing for depth and authenticity in our client interactions. Whether you’re a salon owner or an industry enthusiast, there’s something here for everyone as we prepare for a year of transformation and growth. Don’t miss the insights—let's build

In this episode, I dive into the intricate world of recruitment within the salon industry, sharing invaluable insights on how to build a successful team, whether you're hiring your first employee or your hundredth. Join me as I offer practical tips to effectively navigate the recruitment landscape and avoid common pitfalls. We'll discuss the importance of patience in finding the perfect fit, identify whether you truly need to recruit, and explore how effective recruitment marketing can attract the right candidates. I also share innovative strategies, such as leveraging your current customers to widen your recruitment reach and creating an inviting onboarding process that ensures new team members start strong. Get ready to enhance your recruitment approach and strengthen your salon team, all while cultivating a positive and engaging workplace culture. Tune in for actionable advice that will empower you and your business! Listen in and let's transform your recruitment process together!

Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule. I also discuss the importance of effectively managing your salon's reputation and encourage you to implement a recommend-a-friend program to expand your clientele. Tune in for valuable wisdom that will help you build a successful and sustainable salon business. Let's transform your approach to promotions together!

In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health. We’ll discuss how to effectively manage spending, the significance of tracking your income, and the impact of seasonal trends on your business. Ever wondered how to reduce financial anxiety? I’ve got insights on building a predictable income stream through memberships and smart budgeting practices. Grab a pen and paper because you won't want to miss these invaluable insights that could transform your salon’s financial future. Tune in for strategies that empower you to take control of your cash flow and ensure your salon remains a success!

In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of effective communication and the need for regular one-on-one meetings—moving beyond the traditional appraisal systems to foster a culture of ongoing dialogue and support. I also explore the evolving landscape of our industry, highlighting the shift from self-employment to the need for strong, nurturing employment structures that allow career progression. Join me as I uncover strategies for motivating your team without relying solely on traditional commission structures, and discover the value of creating a positive salon culture that acknowledges the personal lives and aspirations of your team members. Whether you are a seasoned salon owner or just starting out, this

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas. We’ll explore how to create attractive packages, the importance of entering the festive conversation with your clients, and the value of collaboration with local businesses. Plus, I’ll offer insights into using email marketing effectively to drive bookings and increase customer engagement. This episode is designed for salon owners and beauty professionals who want to turn the holiday season into a thriving opportunity, regardless of past challenges. Tune in to make this December your most profitable yet! Listen now and let’s transform your salo

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re facing passivity or outright sabotage, I provide the tools you need to navigate these tricky situations with confidence. Join me as we unlock the secrets to a motivated and harmonious salon team!

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses. Join me as we explore ways to enhance your salon's profitability while maintaining exceptional customer service. Let’s make this upcoming quarter not just profitable, but also enjoyable! Tune in for all the insights you need to keep thriving amidst competition.

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session. Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges. We discuss the importance of aligning your product offerings with your salon's brand and explore the potential of exciting pricing strategies. Whether you're struggling with retail sales or looking to enhance your team's performance, this episode is packed with actionable advice and tips to elevate your salon business. Tune in for your dose of Wise Owl wisdom and let’s build your salon together!

Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow your salon. I’ll explore the importance of salon software systems, effective training, and leveraging social media to deepen connections with clients. Whether you’re starting anew or looking to optimise your existing practices, this episode is packed with actionable insights to elevate your salon’s success. Tune in and let’s navigate the path to a flourishing salon together!

In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and streamline operations, just as I did in my own salon when tackling the complexities of wedding bookings. We’ll explore the significance of managing expectations, both for your team and your clients, to create a more serene working environment. Join me as I provide insights into delegating tasks, ensuring you don’t wear too many hats, and ultimately fostering a less chaotic business atmosphere. Tune in for strategic advice that could transform your salon experience and keep the chaos at bay.

Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation. Discover how to create an agenda that fosters engagement, encourages creativity, and keeps your team aligned with your vision. Whether you’re looking to enhance participation, squash gossip, or simply connect with your team, I’ve got you covered! We explore the best practices for forging a strong team dynamic and ensuring that every meeting counts.

In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry. As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing consultations, and maintaining customer contact throughout their journey. Learn how to create a welcoming and calming salon ambiance that keeps clients returning, and discover ways to truly engage your customers before and after their appointments. Join me as we explore the nuances of customer experience and the power of meaningful connections in our industry. Let’s make your salon stand out!

As we gear up for Q4 with Halloween, Black Friday, Christmas, and New Year just around the corner, it’s the perfect time to maximise your salon’s productivity and profitability. In this episode, I’ll share practical tips and strategies to help you on your way to salon success. First, we tackle the feeling of overwhelm that often accompanies salon ownership. Listen in as I respond to Graham's question, offering essential productivity tips like the art of saying no, timely decision-making, and the benefits of hiring a virtual assistant. Next, discover how to shift your customers’ focus from low-profit to high-profit services, enhance your email marketing, and offer enticing free consultations. We’ll also discuss pricing strategies and memberships to efficiently manage service demand and the importance of prompt follow-ups to nurture potential clients. Whether you're looking to streamline your operations or unlock high-profit services, this episode is packed with actionable insights to help your salon th

In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices. I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises. Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success. Get your cheat sheet here: https://buildyoursalonpodcast.com/money Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times? In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic. We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial stability, reducing anxiety and helping you make confident decisions about staffing, marketing, and financial planning. Whether you're a solo entrepreneur or managing a large team, now is the perfect time to implement memberships in your salon. Plus, I’ve put together a handy cheat sheet to help you get started with memberships. Don’t miss this wisdom-packed session! For your convenience, you can download the cheat sheet at buildyoursalonpodcast.com/memberships. Feel free to reach out with any questions o

Feeling the pinch of lost clients and stagnant growth?  Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace. We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success. Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them. Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay exceptional and ahead of the curve. Tune in to transform your client relationships and boost your business's longevity!

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer practical strategies for client communication, such as using autoresponders, to help you reclaim your personal time and create a healthier balance between your salon and your life. When it comes to managing your team, financial constraints shouldn't be a stumbling block. Learn how to handle pay rise requests and commission structures while ensuring your salon remains profitable. I discuss the often-overlooked reality that money is a limited long-term motivator and provide tips on recruiting and retaining a dynamic tea