Build Your Salon With Phil Jackson

In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices. I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises. Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success. Get your cheat sheet here: https://buildyoursalonpodcast.com/money Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times? In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic. We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial stability, reducing anxiety and helping you make confident decisions about staffing, marketing, and financial planning. Whether you're a solo entrepreneur or managing a large team, now is the perfect time to implement memberships in your salon. Plus, I’ve put together a handy cheat sheet to help you get started with memberships. Don’t miss this wisdom-packed session! For your convenience, you can download the cheat sheet at buildyoursalonpodcast.com/memberships. Feel free to reach out with any questions o

Feeling the pinch of lost clients and stagnant growth?  Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace. We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success. Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them. Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay exceptional and ahead of the curve. Tune in to transform your client relationships and boost your business's longevity!

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer practical strategies for client communication, such as using autoresponders, to help you reclaim your personal time and create a healthier balance between your salon and your life. When it comes to managing your team, financial constraints shouldn't be a stumbling block. Learn how to handle pay rise requests and commission structures while ensuring your salon remains profitable. I discuss the often-overlooked reality that money is a limited long-term motivator and provide tips on recruiting and retaining a dynamic tea

Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast. Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clients through social media while keeping your sanity intact. Join me as I discuss everything from choosing the right platforms and content that align with your strengths to replicating successful posts and engaging consistently with your audience. Whether you're a whizz on camera or prefer other content formats, there's something for everyone. Discover how to make your social media efforts a powerful client-attracting machine without losing your mind. In this episode, you'll learn how to focus on what works for you, recyc

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy. Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email marketing to keep your customers engaged. Plus, I'll share some timeless, old-school marketing techniques that still pack a punch, proving there are multiple ways to shine in the beauty industry. Stay tuned, keep pushing forward, and let's create a resilient and thriving salon business together. Your journey to success starts now!

Transform Your Salon: Focus on Profitability, Not Revenue Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability is the true path to sustainable growth and fulfilment. Join me as I uncover five critical reasons to shift your focus from revenue to profit. We’ll explore how this change can support long-term investments, help you avoid the pitfalls of short-term gains, and align your business goals with your personal lifestyle aspirations. By the end of this episode, you'll have actionable insights to make your salon more efficient and rewarding. Don’t forget to subscribe to leave a five-star review—it helps more than you know. Until next time, keep thriving and let’s make your salon dreams a reality! Phil Jackson, your Queen of Salons

Hello, salon friends! It’s Phil Jackson, your queen of salons, coming in your eyes and ears with another episode of the Build Your Salon podcast. This week, we’re diving deep into the world of salon retail and how you can skyrocket your profits with my expert advice and actionable tips. In this episode, I’ll be sharing my personal experiences and professional insights on tackling common retail challenges in your salon. From motivating your team to compete with online marketplaces, to navigating those quiet summer months, I’ve got you covered.  Tune in for a treasure trove of tips that will empower you to boost your profit margins, foster stronger partnerships with manufacturers, and elevate your salon sales and strategies. Remember to subscribe to the Build Your Salon podcast and take a moment to leave a five-star review. Your support means the world to me and helps keep this knowledge-sharing platform thriving. See you next week for another engaging episode! Phil Jackson

Welcome to another exciting episode of Build Your Salon! I'm Phil Jackson, your queen of salons, and today we’re diving into the art of unlocking salon success by setting clear, achievable goals and reigniting your passion for the business. In this episode, we'll explore how to align your salon's business objectives with your personal life aspirations, ensuring you achieve both professional triumph and personal fulfilment. Join me as we break down financial goals into actionable targets, such as service and retail turnover, and discuss how these directly influence your marketing strategies and daily operations. Understanding the profit margins and turnover required to sustain your ideal lifestyle is key, and I’m here to guide you through it. In the second segment, we’ll reignite your passion by reconnecting with your life goals and identifying what makes your salon truly unique. Share your excitement and achievements, and watch as your enthusiasm transforms your business. Plus, I invite you to reach out via e

Hello, salon friends! It's Phil Jackson, your queen of salons, back with another dose of wise owl wisdom. In this episode, we’re diving deep into innovative marketing strategies that go beyond the crowded world of social media. If you’ve been feeling stuck or uninspired with your current marketing efforts, this episode is for you! Relive the excitement of opening your salon with my "new salon crazy" approach, designed to inject fresh creativity into your strategies.  Tune in and get ready to transform your marketing game with proven strategies and innovative ideas. Until next time, take care and stay engaged with the latest insights and advice from Build Your Salon.    

Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that could be used across the entire industry. It would not only reduce bureaucratic hassles but also enhance the customer experience and potentially boost our revenue.   But that's not all. I also tackle the age limits on apprenticeship contracts. It's time we break down these outdated barriers and promote age inclusivity in our industry. By lifting these restrictions, we can offer equal opportunities to all aspiring apprentices, regardless of their age, and enrich our workforce with diverse talents.   I'll be sharing my thoughts on these bold changes and would love to hear your views as well. Together, we can create a brighter future for the salon industry. So tune in, get

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.   We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.   Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business.   Our conversation journeyed from Ruth's formative years as an apprentice to her challenging yet insightful tenure managing a salon at Regis. She highlighted the significance of strategic pricing, a factor often overlooked yet paramount to long-term success. We tackled the prevalent fears new freelancers face, particularly the trap of underpricing, and discussed how to establish a profitable and sustainable pricing structure.   Furthermore, Ruth and I delved into the bold move of positioning a salon at the high end of the market, the rewards it can reap, and the cruciality of maintaining profit margins. Ruth's

Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze of seasonal walk-ins into the year-round warmth of loyal clientele.   In this episode, I tackle the art of capitalising on your salon's prime location and the strategies that can help convert those one-time summer visitors into repeat customers who can't stay away, no matter the season. I also cover the power of targeted marketing, with a focus on email and social media campaigns, and the pivotal role they play in customer retention.   (Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)   I also delve into your service menu – it's time to shine a spotlight on t

In this compelling episode of the podcast, I had the distinct honour of welcoming Liz McKeon, an esteemed salon business expert and founder of the International Salon Business School. We delved into a subject that resonates deeply with me – the critical role salon professionals can play in recognising and responding to domestic abuse.   Liz shared her personal journey, which transitioned from retail and salon ownership to a more transformative role where she now empowers salon workers. She introduced us to Shear Haven, an insightful training programme designed to help salon workers detect signs of domestic abuse. This programme is especially close to Liz's heart due to her own experiences, and she spoke about the nuances of training stylists to offer support without overstepping, transforming salons into safe havens.   We also explored the intimate bond between stylists and clients, which often extends beyond the superficial. It's this unique relationship that can make salon professionals the first to notice

Join me, Phil Jackson, as I guide you through another enlightening episode of our Build Your Salon podcast, where this time we're tackling the tricky topic of discounting within the salon industry. Have you ever considered the real impact of those seemingly harmless discounts on your profits? It's a common strategy, but one that could be silently eroding your earnings.   In this episode, I delve into how slashing prices, even by just 10%, can have a significant and sobering effect on a salon with a £100,000 turnover. But fret not, I'm not just here to highlight potential pitfalls; I've also prepared a practical cheat sheet for you. It's designed to help you critically examine your pricing strategies and to ensure the financial resilience and growth of your beloved salon.   As we journey through this episode, I provide you with a hands-on exercise to really get to grips with how discounting affects your bottom line. With a downloadable handout from our website, you can directly apply these insights to your sal

In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate your turnover but actually boost your bottom line.   Join me as we examine the misleading promises of equipment manufacturers and the importance of understanding your profit margin. I'll reveal the real cost of investment and the often overlooked distinction between revenue and profit when purchasing new equipment, like a laser hair removal machine.   I'll break down the economics of your salon, discussing fixed, variable, and direct costs, and how they impact your profit margin. By the end of this episode, you'll have the financial insights to make smarter investment decisions for your salon's future.   We'll also touch on last week's topic, profit margin, and I'll ch

In this episode, I delve into the essential topic of profit margins, a vital component for any salon business aiming for financial success. We often overlook the importance of understanding profit, sometimes even feeling uneasy discussing it. But here, I lay out the reasons why it's absolutely crucial for not just personal gain but for the resilience and growth of your salon.   As your guide, I'll share some personal stories and updates, including my exciting retreat for salon owners in Tenerife and a sneak peek at an upcoming event, "Your Amazing Year 2025." I'm also eager to hear from you, my listeners, about your own experiences with profit margins, so please do get in touch.   Throughout the episode, I present practical strategies to improve your profit margin, whether it's through increasing efficiency or cutting costs. From considering changes in your team to focusing on more profitable services, I'll help you identify where you can make impactful changes.   Don't worry if all this talk about profit mar

In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble beginnings as a "nail varnish lid polisher" to her ascent as an award-winning beauty therapist, we unpack the valuable lessons learned along her journey.   As a trained social media manager, I offer insights into the art of personal branding and the strategic pricing that challenges the undervaluation often faced by mobile therapists. We delve into the importance of crafting a distinctive online identity, the clever use of platforms like Instagram, and how these tools can help solo therapists shine in a saturated market.   We also discuss the transformative power of online courses and their role in diversifying income streams for solo entrepreneurs. Whether it's str