Sinopsis
Here to help salon owners master the skills they need for bigger profits and a fuller life.
Episodios
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It won't happen by accident: how to set goals for a stunning end to the year
21/11/2023 Duración: 10minHello, my fellow salon owners! Get ready to sleigh the holiday season with our latest podcast episode that's all about maximising profits, maintaining top-notch customer experiences and keeping your team merry and bright. Join us as we discuss strategies to keep your cash register jingling all the way, including getting festive season appointments paid upfront and mastering the art of upselling. But that's not all - we're also discussing how to effectively manage potential issues like staff falling ill or needing to reschedule appointments. We've got Phil Jackson from Build Your Salon to share his wise insights on setting and achieving daily team targets, the magic of daily huddles, and how essential it is to keep the lines of communication open for reaching your goals. So, don your Santa hats and get ready to jingle all the way to success this December with our power-packed episode. You certainly won't want to miss out!
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Ready to sleigh? Essential ways to boost your salon profits this Christmas
07/11/2023 Duración: 11minHey there, salon owners! Get ready to jingle all the way to a prosperous festive season with this latest podcast episode. I'm here to sprinkle some of that Christmas magic on your salon business with tried-and-tested strategies to ensure your tills are ringing louder than those sleigh bells! Firstly, I'll be your guiding star through the maze of organising a successful Christmas event. And let's not forget about making your event the talk of the town by selling tickets for a local charity. Then, we'll sleigh ride our way into the world of Christmas retail. Learn how to predict those high and low demand years, how to train your very own sales elf, and the secret to not getting stuck with a mountain of excess stock. So, pop on your Christmas jumper, pour yourself a cup of hot cocoa, and let's turn this festive season into a celebration of your salon's success. I promise you'll be singing "All I Want for Christmas is Profits" by the end of this episode! See you there!
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5 ways to stop following the crowd and enjoy your unique salon business
31/10/2023 Duración: 12minHello there, my fellow salon owners and industry enthusiasts! Ready for another exciting episode of our podcast? In this one, we're exploring the magical world of unique branding and how it can be your golden ticket to salon success. You see, being just another face in the crowd won't cut it. You need to stand out, be distinctive, be YOU. We're diving into how a robust branding strategy, reflecting your salon's individuality, can catapult your business into the spotlight and beyond. Expect to feel empowered, as we chat about the importance of grabbing the attention your business deserves and seizing the opportunities that come with it. We're also discussing how you can strike a chord with the younger generation by showing the social impact your salon is making. Got a question for us? Don't be shy, drop them in for our monthly Q&A session. So, whether you're a seasoned salon owner or just setting up shop, this episode is packed with wisdom and practical tips. So, grab a cuppa and let's get started, shall w
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Time for Your first team member? Grow a strong salon and Get it right!
24/10/2023 Duración: 08minHey there, salon superstars! This latest episode of our podcast is all about unlocking the mysteries of successful salon team recruitment and management. We delve into the ins and outs of a mindful hiring process, laying down crystal-clear expectations, and how to foster professional relationships with your team. After all, your first recruit sets the tone for the rest of your team, so it's crucial to ensure they're a perfect fit from the word go. Plus, we're giving you a heads up for our upcoming Q&A episode. So, don't be shy - drop us a line with any questions or comments you have about running your salon.
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Salon owners: Your questions answered
17/10/2023 Duración: 12minHey there, it's me again with another fun-packed episode that's going to shake up your salon business. This time we're getting down and dirty with business competition, client cancellations, and the massive role of salon software. We kick things off by talking about how we really shouldn't stress about competitors and instead, let's focus on what makes our salon unique. It's all about standing out, not fitting in, right? Then we're diving headfirst into the sticky situation of last-minute cancellations and no-shows. Don't worry, I've got some practical tips up my sleeve, like upfront charging, a solid booking process, and strategic reminders. Next up, let's chat about salon software. It's like the backbone of your salon, isn't it? I'm sharing my thoughts on what features to prioritise and I'm even revealing the top three software companies I personally recommend. Plus, I'm answering Paul's question, offering a fresh perspective on salon software challenges. So, what are you waiting for? Grab a cuppa, get comf
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Inspiration for your salon. Look outside the industry for great ideas.
17/10/2023 Duración: 12minHello there, lovely listeners! Welcome to another thrilling episode of our salon business revolution podcast. We're going to take you on a journey beyond our industry, with some fascinating tales about how we shook things up at our salon. We've taken some pretty nifty ideas from restaurants and airlines and they've done wonders for our profits. There are plenty of juicy, practical tips and real-life examples that you can put into action right away. So, what are you waiting for? Join us for this exciting episode and let's take your salon business to dizzying new heights!
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Ask me anything! October salon owners Q and A
10/10/2023 Duración: 14minHello, my salon buddies! Get ready to buckle in for an enlightening chat on overcoming challenges in the salon industry. We dive into an exciting Q&A session discussing everything from identifying and solving retention issues, to understanding your clients' expectations. We also cover how to use lost client surveys to your advantage. We’re not just about attracting new clients, we’re about keeping them, because let’s face it, that's half the game. We've all been in Jay's shoes, haven't we? Finding our ledger in the red more often than not. So, we chat about how to figure out if your problem is with revenue generation or expense management. Remember, profitability isn't just about figures—it's an indicator of the health of your business. In the second half of our chat, we steer towards recruitment marketing and online booking—a world filled with opportunities if you know how to do it right. Join Laura and I as we venture through tried-and-tested strategies, from the good old flyers to the trendier social m
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Are you delegating enough? 5 tasks to pass on to free up your time
03/10/2023 Duración: 14minHello there, my fabulous listener! In this episode, I'm excited to delve into the magical realm of delegation and outsourcing for enhancing business productivity. Now, who wouldn't want more time on their hands? This episode is all about shedding some light on five tasks that you can delegate immediately to boost your productivity and free up precious time. I'm going to share how delegating isn't about just tossing tasks at someone else, but about placing faith in others, allowing them to bring their unique approach to tasks, and how vital a feedback loop is. Oh, and don't worry if you're feeling a bit overwhelmed - persistence is key! This episode is packed with tips to revolutionise your time and productivity. So grab your notepad, and join me on this enlightening journey. Cheers to smarter business operations and a more balanced life! Until next time, take care!
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How quickly can you train the perfect salon client?
26/09/2023 Duración: 14minHello my lovely salon aficionados! Join me in this enlightening episode where we dive into the secret formula to turn those fresh faces walking into your salon into loyal, returning customers. We delve into my tried and tested five-step strategy that has proven successful in my salon for years. We'll explore the importance of extended appointments and other components that work harmoniously to provide an unparalleled customer experience. Tune in and unravel the secrets to cultivating a thriving, profitable salon business!
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Surging Salon Profits: The simple strategy to inspire your growth game
19/09/2023 Duración: 12minHello my fabulous salon owners! I'm back again with a podcast episode that's going to set your profits on fire! In this episode, we're diving headfirst into the secrets of maximising your profit margin. We'll chat about the golden 85-90% capacity rule and how it affects your bottom line. You'll discover not one, but two amazing ways to boost your profit margin: cranking up your income and trimming those pesky expenses. So, fasten your seatbelts and join me on this enlightening journey to not just bigger profits, but a more successful and vibrant salon! It's going to be a thrilling ride, I promise. Cheers!
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SALON PROFESSIONALS! My September Q and A
12/09/2023 Duración: 13minHello there, salon stars! It's time to polish up your business acumen and sprinkle some shine on your salon strategies. This episode is jam-packed with insightful advice, practical tips and savvy strategies focused on marketing. We'll explore the wonders of 'recommend a friend' promotions, delve into 'lost client' marketing and revitalise your salon with my exclusive 'recovery promotion' bundle. In this Q&A session where I'll be tackling some burning questions from our fabulous listeners. We'll then journey through the sometimes confusing world of social media for small businesses. We'll shed light on the magic of batching content, making the most of schedulers, and repurposing content in different formats. Unearth the power of consistent and engaging posts! As we venture further, I'll give you a sneak peek into my 'Get Paid Properly' programme, designed to help you understand your business costs and break-even points. Remember, you can always hop over to buildyoursalon.com or buildyoursalonpodcast.com fo
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5 Top Tips for More Successful Salon Retail
05/09/2023 Duración: 11minIf your salon retail is currently more of a headache than a cash cow, you're in the right place. By the time we're through, you'll be armed to the teeth with innovative strategies - we'll chat about everything from pricing retail into your services, to creating enticing product bundles and how to showcase your professional retail products via new client packages. We'll be diving headfirst into the world of retail culture within your salon - I'm talking zero tolerance for mediocrity and squeezing every ounce of support from your suppliers. Grab a cuppa, find a notepad, and let's set your retail sales on fire, together.
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Social Media Won't Get Your Salon Busy - How to STOP wasting your valuable time
29/08/2023 Duración: 11minWell hello there, fellow salon moguls! Phil Jackson here, ready to serve you another hearty helping of salon wisdom in our latest podcast episode. This time around, we're venturing into the fast-paced, ever-changing world of social media. Yes, you heard it right, the place where trends come and go quicker than you can say "wax off"! In this episode, I'm on a mission to help you rethink your salon's approach to social media marketing. I know, I know, social media can feel like a beast you constantly need to feed. But here's the thing, it doesn't have to be that way! By the end of this episode, I promise you'll have a fresh perspective on how to make social media work for your salon. Together, we'll dive deep into the realities of social media in salon marketing, examining why throwing all your time and energy at these platforms often yields little return. We'll also underline the importance of having clear targets and goals for your marketing. I'll also share a blueprint to help you build a marketing strategy
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Setting Glorious Goals: How to set BRILLIANT targets when you're clueless
21/08/2023 Duración: 11minHello there, fellow salon aficionados! In this episode, we're on a mission to demystify the concept of salon targets. I promise you, by the time you've listened to the end, you'll not only know where these targets come from, but also how to tailor them for your very own salon. But, hold on, we're not just talking business numbers here. This is about crafting achievable goals that sync perfectly with your personal dreams and ambitions. You see, your salon targets aren't isolated business aims. No, no, they're a mirror reflecting your life as a whole. But wait, there's more! We also peek into the future, discussing the importance of matching your business aspirations with your personal life. And because we value your input, we warmly invite you to suggest topics for upcoming episodes and fire away with your queries for our Q&A segment. If you're a bit shy, don't worry, we've got a channel for anonymous questions too. So, stay tuned for our next episode and brace yourself for a transformation, not just in yo
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Want to BOOST your team's performance? The simple shortcut to better numbers in your salon
15/08/2023 Duración: 14minHello there, my fellow salon gurus! In this absolutely thrilling episode, I've taken it upon myself to be your guiding light on the journey of performance management in your salon. You'll learn all about a straightforward, three-part structure that will help you handle your team's performance like a seasoned pro. We'll also cover the four key performance measures every salon should have its finger on: service uptake, client retention, client loyalty, and retail. In this whirlwind episode, we'll also dive headfirst into the importance of constructive feedback. Ever wondered what topics to bring up in your salon? Well, wonder no more as I've got some solid suggestions for you. This episode isn't just about giving you a roadmap though, oh no! It's about helping you get the absolute most out of your business. I'll give you my perspective on how to get in touch with us for more tailored help or advice. To wrap up, we'll give you a little teaser about our upcoming monthly Q&A episode where I'll be addressing yo
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Build Your Salon - Ask me Anything (August)
08/08/2023 Duración: 19minHey there, beauty industry comrades! It's your salon queen, Phil Jackson, here. I'm inviting you to a one-of-a-kind chat about your hair and beauty business. This time, we're tossing the script out the window and answering your burning questions. What's up with your salon? Let's talk about it. And as a bonus, you'll get a behind-the-scenes look at my workspace and my rapidly multiplying spider plants. In this episode, we tackle a question that's been keeping salon owners awake at night: how to increase your clientele. If you're hoping for a magic trick, I hate to break it to you, but there isn't one. What we do have is a systematic approach to figuring out whether you need to keep your current clients coming back or attract new ones. And let's not forget the importance of how often clients visit your salon. Trust me, this episode is packed with practical tips that could revolutionise your business. Don't miss out! This Q&A podcast has been a breeze for me and an absolute joy. It's a break from my usual to
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The Salon Revolution: How to Pay More AND Stay Profitable
01/08/2023 Duración: 14minHey there, my fellow salon warriors! This week, we're diving deep into the sea of salon business finances and believe me, it's a thrilling adventure! We're talking about the tough, almost nail-biting, month of August and how we can maneuver our way to pay our team more without compromising profitability. Sounds like a mission impossible, right? But don't fret, I promise you it's doable. But hold on, it's not all about the moolah! We're also exploring how to motivate our team beyond just the pay-check. We're delving into those potentially awkward money conversations with your team and how to handle them with grace. Oh, and did I mention, we're challenging some old norms and shaking up the salon business model? Intrigued? You should be! If you've ever been puzzled about salon finances or if the word 'profit' seems like a distant dream, this episode is your survival guide! Plug in your earphones, grab your favourite drink, and let's embark on this revolutionary journey together. I promise you, by the end of it,
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Challenging the Salon Industry: Is Now the Time to Be Brave?
25/07/2023 Duración: 15minJoin me on a frank and honest exploration of the salon industry, as we delve into the nitty-gritty details of what's holding us back. From pandering to clients' every whim to the dark underbelly of verbal abuse, we're going to shine a spotlight on it all. You see, we've identified five bad habits that need to go, and I mean pronto! Not just for our sake, but for the future of our beloved profession. Oh, but we're not stopping there! We're going to confront these issues head-on, from the struggles of recruitment to the controversial debate of tipping. Trust me, you don't want to miss this engaging discussion. We're all about challenging norms and redefining the future of the salon industry. So come on, let's get our hands dirty and transform our industry, one habit at a time!
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Want to attract terrific customers to your salon? Delight them!
18/07/2023 Duración: 14minLooking to attract and retain the RIGHT customers? You gotta be in integrity! And I don't mean telling the truth - I mean acting in a way EVERY day that attracts the right clientele. 00:17 How is July for you? 01:07 The seasons in your salon business 03:02 The intimidation of a first visit for your new clients 04:15 Handling cancellations and no-shows 06:08 Acting in integrity 07:07 Raising your standard to match your aspirations 09:06 Integrity in your branding and marketing 09:56 Pricing and perceptions 11:12 Integrity on social media 11:30 Personal integrity and the best version of you Find the weekly Build Your Salon podcast here: https://buildyoursalon.com/podcast Best place to follow me is Instagram here: https://instagram.com/philjacksoncoach
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Transform Your Salon: Purpose, Pricing and Rapport
11/07/2023 Duración: 14minHey there, get ready to turbocharge your salon business with this episode! I'm Phil Jackson and I'll be sharing some important business insights I've picked up, all inspired by a wild experience at a local yarn shop. I'll be talking about the importance of customer rapport and transparent pricing, plus, I'll delve into the very heart of your business - your purpose. I'll guide you on how to create a clear vision, purpose, values, and beliefs to help you navigate your daily tasks and decisions. So don't miss out, join me to build a salon business that's a cut above the rest! And remember to subscribe and leave a review, your feedback makes us better!